Tuesday, April 17th 2018
AMD Responds to NVIDIA's GPP: AIB Partners to Announce New Radeon-Exclusive Brands
In a blog post on its gaming website, AMD has decided to put on the white gloves for a distinctive strike against NVIDIA's GPP initiative, which has seen rivers of ink and public discussion already. In the blog post, entitled "Radeon RX Graphics: A Gamer's Choice", the company is clearly putting its footing on the same stance it always finds itself positioned to by NVIDIA: the freedom of choice, and freedom of standards side of the equation.
The blog post entirely reads as an anti environment-lock manifesto, extorting the virtues of PC gaming and the open-ended building and assembly of parts from various manufacturers that it's built upon. As a move against NVIDIA's decision to enforce their GPP initiative to lock-in AIB partners towards having an NVIDIA-exclusive brand, AMD has come out of the gates saying that the simple solution is for partners to announce new, AMD-exclusive brands as well. This is logical; was to be expected; and is really AMD's only move out of this forced hand it was dealt with.AMD's opinion is written on the walls of its blog post, though: "The freedom to tell others in the industry that they won't be boxed in to choosing proprietary solutions that come bundled with "gamer taxes" just to enjoy great experiences they should rightfully have access to." We've already seen one such brand being announced today by ASUS with its AREZ, AMD-exclusive brand. Others will follow suit, and the only thing NVIDIA will likely be left with is users' opinion on whether exactly this was a required move from the company.
AMD's blog post follows in full:
Radeon RX Graphics: A Gamer's Choice
"Our proud pastime of PC gaming has been built on the idea of freedom. Freedom to choose. How to play the game. What to do and when to do it. And specifically, what to play it on. PC gaming has a long, proud tradition of choice. Whether you build and upgrade your own PCs, or order pre-built rigs after you've customized every detail online, you know that what you're playing on is of your own making, based on your freedom to choose the components that you want. Freedom of choice is a staple of PC gaming.
Over the coming weeks, you can expect to see our add-in board partners launch new brands that carry an AMD Radeon product. AMD is pledging to reignite this freedom of choice when gamers choose an AMD Radeon RX graphics card. These brands will share the same values of openness, innovation, and inclusivity that most gamers take to heart. The freedom to tell others in the industry that they won't be boxed in to choosing proprietary solutions that come bundled with "gamer taxes" just to enjoy great experiences they should rightfully have access to. The freedom to support a brand that actively works to advance the art and science of PC gaming while expanding its reach.The key values that brands sporting AMD Radeon products will offer are:
A dedication to open innovation
AMD works tirelessly to advance PC gaming through close collaboration with hardware standards bodies, API and game developers, making our technologies available to all to help further the industry. Through our collaboration with JEDEC on memory standards like HBM and HBM2, Microsoft on DirectX and Khronos on Vulkan, and through the GPUOpen initiative where we provide access to a comprehensive collection of visual effects, productivity tools, and other content at no cost, we're enabling the industry to the benefit of gamers.
A commitment to true transparency through industry standards
Through industry standards like AMD FreeSync technology, we're providing the PC ecosystem with technologies that significantly enhance gamers' experiences, enabling partners to adopt them at no cost to consumers, rather than penalizing gamers with proprietary technology "taxes" and limiting their choice in displays.
Real partnerships with real consistency
We work closely with all our AIB partners, so that our customers are empowered with the best, high-performance, high quality gaming products and technologies available from AMD. No anti-gamer / anti-competitive strings attached.
Expanding the PC gaming ecosystem
We create open and free game development technologies that enable the next generation of immersive gaming experiences across PC and console ecosystems. These efforts have resulted in advancements such as AMD FreeSync adoption on TVs for Xbox One S or X, integration of forward looking "Vega" architecture features and technologies into Far Cry 5 without penalizing the competition, and inclusion of open sourced AMD innovations into the Vulkan API which game developers can adopt freely.We pledge to put premium, high-performance graphics cards in the hands of as many gamers as possible and give our partners the support they need without anti-competitive conditions. Through the support of our add-in-board partners that carry forward the AMD Radeon RX brand, we're continuing to push the industry openly, transparently and without restrictions so that gamers have access to the best immersive technologies, APIs and experiences.
We believe that freedom of choice in PC gaming isn't a privilege. It's a right."
Source:
AMD Gaming Blog
The blog post entirely reads as an anti environment-lock manifesto, extorting the virtues of PC gaming and the open-ended building and assembly of parts from various manufacturers that it's built upon. As a move against NVIDIA's decision to enforce their GPP initiative to lock-in AIB partners towards having an NVIDIA-exclusive brand, AMD has come out of the gates saying that the simple solution is for partners to announce new, AMD-exclusive brands as well. This is logical; was to be expected; and is really AMD's only move out of this forced hand it was dealt with.AMD's opinion is written on the walls of its blog post, though: "The freedom to tell others in the industry that they won't be boxed in to choosing proprietary solutions that come bundled with "gamer taxes" just to enjoy great experiences they should rightfully have access to." We've already seen one such brand being announced today by ASUS with its AREZ, AMD-exclusive brand. Others will follow suit, and the only thing NVIDIA will likely be left with is users' opinion on whether exactly this was a required move from the company.
AMD's blog post follows in full:
Radeon RX Graphics: A Gamer's Choice
"Our proud pastime of PC gaming has been built on the idea of freedom. Freedom to choose. How to play the game. What to do and when to do it. And specifically, what to play it on. PC gaming has a long, proud tradition of choice. Whether you build and upgrade your own PCs, or order pre-built rigs after you've customized every detail online, you know that what you're playing on is of your own making, based on your freedom to choose the components that you want. Freedom of choice is a staple of PC gaming.
Over the coming weeks, you can expect to see our add-in board partners launch new brands that carry an AMD Radeon product. AMD is pledging to reignite this freedom of choice when gamers choose an AMD Radeon RX graphics card. These brands will share the same values of openness, innovation, and inclusivity that most gamers take to heart. The freedom to tell others in the industry that they won't be boxed in to choosing proprietary solutions that come bundled with "gamer taxes" just to enjoy great experiences they should rightfully have access to. The freedom to support a brand that actively works to advance the art and science of PC gaming while expanding its reach.The key values that brands sporting AMD Radeon products will offer are:
A dedication to open innovation
AMD works tirelessly to advance PC gaming through close collaboration with hardware standards bodies, API and game developers, making our technologies available to all to help further the industry. Through our collaboration with JEDEC on memory standards like HBM and HBM2, Microsoft on DirectX and Khronos on Vulkan, and through the GPUOpen initiative where we provide access to a comprehensive collection of visual effects, productivity tools, and other content at no cost, we're enabling the industry to the benefit of gamers.
A commitment to true transparency through industry standards
Through industry standards like AMD FreeSync technology, we're providing the PC ecosystem with technologies that significantly enhance gamers' experiences, enabling partners to adopt them at no cost to consumers, rather than penalizing gamers with proprietary technology "taxes" and limiting their choice in displays.
Real partnerships with real consistency
We work closely with all our AIB partners, so that our customers are empowered with the best, high-performance, high quality gaming products and technologies available from AMD. No anti-gamer / anti-competitive strings attached.
Expanding the PC gaming ecosystem
We create open and free game development technologies that enable the next generation of immersive gaming experiences across PC and console ecosystems. These efforts have resulted in advancements such as AMD FreeSync adoption on TVs for Xbox One S or X, integration of forward looking "Vega" architecture features and technologies into Far Cry 5 without penalizing the competition, and inclusion of open sourced AMD innovations into the Vulkan API which game developers can adopt freely.We pledge to put premium, high-performance graphics cards in the hands of as many gamers as possible and give our partners the support they need without anti-competitive conditions. Through the support of our add-in-board partners that carry forward the AMD Radeon RX brand, we're continuing to push the industry openly, transparently and without restrictions so that gamers have access to the best immersive technologies, APIs and experiences.
We believe that freedom of choice in PC gaming isn't a privilege. It's a right."
113 Comments on AMD Responds to NVIDIA's GPP: AIB Partners to Announce New Radeon-Exclusive Brands
videocardz.com/nvidia/geforce-1000/nvidia-p106-100
videocardz.com/nvidia/geforce-1000/nvidia-p106-090
videocardz.com/nvidia/geforce-1000/nvidia-p104-100
The reason AMD card do better in mining because AMD card have better compute power than Nvidia card.
Hot gpu, means those 84 degree Celcius Nividia card.
I hope Vega 2 and Ryzen 2 in 2019 can win me back over, I doubt it does, but I hope AMD can pull it off.
You just simply can't have "energy efficient" gaming cards that are also good in general computing and for machine / deep learning on top of that. Riding two horses with one arse is difficult enough, but riding 3 is outright impossible.
There is simply no reason waste a lot transistors, power and silicon. Having 25% of the chip sitting idle under gaming conditions is just a waste. I honestly hope they streamline GCN for gaming and have a separate professional line this time next year.
Adjusted for manufacturing if both were made on GloFo 14nm FF:
Polaris 10 - 232 mm2
GP106 - 184 mm2
That is around 26% less die area with some flawed math in the mix, so make it 20% for arguments sake. But that is still A LOT, while they are basically the same performance wise.
I think its actually funny that AMD is doing this. Its like throwing mudpies at Nvidia.
to those who ask amd to make better cards. if you really want AMD to make better cards contribute and buy one of their products so they get support to spend more on devolopment. the development that will lead to better priced, better performing cards (unless Lisa Su screws things again as she did with 79xx series and let nvidia turn from a 4 billion company to a 124 billion right now)
There is something called "moral", google it, when you have time. Microsoft was hit hard for leveraging it against others, e.g. Netscape, Sun, not for being a monopoly per se.
www.techpowerup.com/forums/threads/forum-guidelines.197329/
Now I do have to admit that the points you mention in Your post have plenty of truth to them, however; in my opinion this whole thing is not about Nvidia currently having the better product(which they do), and rather about what they are doing/willing to do when they have the upper hand. This is similar to when people say "I judge people based on how they treat animals", basically because a persons true intentions and inner self shows by how they treat others that are lesser than them(on a lower status etc.) or have less power.
"Now it is willing to give 3rd party vendors a boost by partnering with them to create high performance model lines that customers are willing to pay for."
Nvidia was already doing this /facepalm
The only thing the GPP does it threaten to take away things these companies were already getting. Pass-through rebates, chip allocation, and marketing funds (all things stated in the GPP contract) were all being given out by Nvidia prior to the GPP.
FYI Nvidia didn't partner with ASUS to create the STRIX or ROG branding, ASUS made that themselves long ago.
"And if they do so, all they are saying that if you are using what we give you to increase mindshare and generate high margins, you can't allow our competitor to take advantage of the branding ***we*** helped you build."
Yeah like anyone was going to confuse an ASUS GEFORCE GTX 1080 STRIX with an ASUS RADEON RX Vega STRIX. How exactly is AMD benefiting from Nvidia's marketing here? You are telling me that the person is going to somehow ignore the "RADEON" or "GEFORCE" AND somehow ignore the model as well? Right, good luck with that one buddy.
Your comment is nothing more than conjecture, lies, and misinformation. Stop making excuses for Nvidia, that's all your doing here. If that's all you gleamed from that video, you obviously didn't watch it. You are part of the problem he pointed out.