The leak train for Intel's latest and greatest mainstream CPU platform is showing no signs of stopping before hitting the final stop when Intel formalizes it officially. Yesterday, we had MSI do a long preview video with everything but the Z390 branding visible, and today we got word of Newegg Canada deciding it could do better. Indeed, searching for "Z390" on their website shows up, at the time of this post, 15 Z390 motherboards from MSI and Gigabyte alike.

Noting that these are in Canadian dollars, the respective Z370 offerings from the same website are priced 30-40% lower at this time where applicable courtesy of some sales but also a direct MSRP-to-MSRP comparison. Keep in mind also that the features may not be identical, and that may contribute also to the pricing strategy we see employed here. These do not look to be placeholders either, given the precision down to two decimal points, but we will have to wait for USD prices to know if this is price gouging from a retailer or a blanket increase worldwide. In anticipation of these links being taken down sooner than later, we just saved a web archive of the page that can be seen here.