Monday, December 3rd 2018

German Retailer Mindfactory.de Shows AMD Outselling Intel 2 to 1 in November

by
Raevenlord
 Discuss (42 Comments)
AMD seems to be picking up steam over Intel's previous sky-high dominance of the desktop CPU market (Intel still dominates aplenty, really; but AMD has been clawing back market percentage monthly). The latest figures from the German retailer show shoppers taking advantage of AMD's newfound competitiveness in the CPU space, with increasing sales momentum starting on June 2018 up to a staggering 69% total AMD units sold against Intel's 31% during the month of November.
All in all, this equates to around 16,000 CPUs sold by AMD just last month - and represents an almost twofold increase in total number of AMD processors moved YoY by the retailer. Intel's ASP may be much higher than AMD's right now, which helps the company close the gap in earnings to a mere 12% difference, but the latter is likely betting on the greater perceived longevity of its AM4 platform to bring more consumers to their side of the field via a market penetration strategy. It's all about rebuilding the competitiveness image at this time - while racking in a steady profit from AMD's smart choices in processor design. A national European market does not a global one make, of course - and while it may be a little over the edge to extrapolate this to the entire market, one thing is for sure: AMD is gaining market share.
Sources: Reddit, via ETeknix

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42 Comments on German Retailer Mindfactory.de Shows AMD Outselling Intel 2 to 1 in November

#1
bug
I still don't understand why mindfactory has become a reference. It's literally one tenth the size of microcenter (both in employees and revenue), I doubt it's representative even for Germany alone.
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#3
HD64G
bugI still don't understand why mindfactory has become a reference. It's literally one tenth the size of microcenter (both in employees and revenue), I doubt it's representative even for Germany alone.
Even if that market shares aren't a global fact, the tendency for AMD to go up and for Intel to go down is a sure thing in most countries. Only blind fanboys can argue that with the shortage of Intel cpus and the increase of their price, alongside the Ryzen CPU's vfm.
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#4
TheOne
I just hope Zen 2 will have improvements close to where they need to be and be priced similar to Ryzen 2.
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#5
Dave65
HD64GEven if that market shares aren't a global fact, the tendency for AMD to go up and for Intel to go down is a sure thing in most countries. Only blind fanboys can argue that with the shortage of Intel cpus and the increase of their price, alongside the Ryzen CPU's vfm.
THIS!
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#6
bug
HD64GEven if that market shares aren't a global fact, the tendency for AMD to go up and for Intel to go down is a sure thing in most countries. Only blind fanboys can argue that with the shortage of Intel cpus and the increase of their price, alongside the Ryzen CPU's vfm.
Precisely because an increase in AMD sales is something I would expect to see, is why I don't understand the need to use obscure sources to prove it. Give me sales from Amazon, Microcenter, Newegg or whatever retailer we know matters.
I mean, there are bigger retailers them mindfactory in Eastern Europe, that thing is a little better than a mom&pop shop.
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#7
Manu_PT
bugPrecisely because an increase in AMD sales is something I would expect to see, is why I don't understand the need to use obscure sources to prove it. Give me sales from Amazon, Microcenter, Newegg or whatever retailer we know matters.
I mean, there are bigger retailers them mindfactory in Eastern Europe, that thing is a little better than a mom&pop shop.
Afaik mindfactory, overclockers co, globaldata, etc all belong to CaseKing and yes they are huge on Europe. I even doubt Amazon sells as much gaming components as CaseKing around here. At least in my country I can assure you CaseKing takes the number 1 spot. So this is indeed a good representation.
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#8
R0H1T
Only if we can see Caseking numbers, Amazon might still be selling an order of magnitude higher worldwide. There's definitely an uptick in AMD sales, mindshare, whatever else you can think of. But it's a slow grind more than anything else.
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#9
bug
R0H1TOnly if we can see Caseking numbers, Amazon might still be selling an order of magnitude higher worldwide. There's definitely an uptick in AMD sales, mindshare, whatever else you can think of. But it's a slow grind more than anything else.
Like I said above, Microcenter sells an order of magnitude higher than Mindfactory. Amazon is leagues ahead ;)
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#10
Liviu Cojocaru
This has probably something to do with the fact that Intel's new series is a bit on the expensive side and also kind of low on stock...as it was stated before this is only a small bit of the market so it might not be that conclusive but one thing is for sure AMD has low priced and good performance products I hope they can bring it on with the 7nm 2nd gen Zen...
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#11
Xpect
@bug Mindfactory reveals this data for everyone, simple as that. The other, bigger ones don't.

And no, Mindfactory and Caseking are two different albeit both big groups. Mindfactory is mostly present in price indexing sites as the cheapest vendor because they try to gain marketshare. Caseking is more expensive bit has better customer Service.
I hope that clears up everything for you.
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#12
tvamos
bugLike I said above, Microcenter sells an order of magnitude higher than Mindfactory. Amazon is leagues ahead ;)
Don't know for others, but mindfactory keeps updated numbers on units sold for all their products. That's why you get to see this chart. Also it is not mindfactory making this charts, it's few guys on reddit (amd subreddit) that keep track on sales and do their own research.
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#13
bug
Xpect@bug Mindfactory reveals this data for everyone, simple as that. The other, bigger ones don't.
Available != representative.
I mean, their revenue is around the €200mn mark, how many CPUs can they be selling?
And here it is: Less than 8,000 CPUs for both AMD and Intel. Also, AMD has seen better (and worse) months in the past year.
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#14
kastriot
It should been 9:1 but maybe when zen 2 is out and we can see more reduced prices for CPU-s in general.
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#15
HD64G
TheOneI just hope Zen 2 will have improvements close to where they need to be and be priced similar to Ryzen 2.
I think that if Zen2 cores get above Intel in gaming and light-threaded apps, the Ryzen CPUs will go up in price at first in order to get as much a gain as possible and when Intel lower their cpu prices because of losing in their field of excellence, AMD will also lower theirs. R5 2600 is atm the best vfm cpu ever, and there will be 1-2 Ryzen 3 cpus that will take its place, as AMD needs to keep momentum of gaining market share most than anything else.
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#16
Frick
Fishfaced Nincompoop
bugLike I said above, Microcenter sells an order of magnitude higher than Mindfactory. Amazon is leagues ahead ;)
bugI still don't understand why mindfactory has become a reference. It's literally one tenth the size of microcenter (both in employees and revenue), I doubt it's representative even for Germany alone.
It's data and is legit even if it doesn't hail from the great dragons. See it for what it is: sales numbers for that specific store, not sales numbers for Amazon.
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#17
TheOne
HD64GI think that if Zen2 cores get above Intel in gaming and light-threaded apps, the Ryzen CPUs will go up in price at first in order to get as much a gain as possible and when Intel lower their cpu prices because of losing in their field of excellence, AMD will also lower theirs. R5 2600 is atm the best vfm cpu ever, and there will be 1-2 Ryzen 3 cpus that will take its place, as AMD needs to keep momentum of gaining market share most than anything else.
That is actually exactly what I'm afraid of, I would hate to see the first gen Ryzen prices make a return, the PC market has already been hit hard over the past couple of years with inflation.
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#19
GlacierNine
FrickIt's data and is legit even if it doesn't hail from the great dragons. See it for what it is: sales numbers for that specific store, not sales numbers for Amazon.
Bug isn't really interested in actually getting the data. He's interested in delegitimising it as much as possible so that he can move on to his usual tactics of arguing that Intel's shit doesn't stink and they can do no wrong.
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#20
Readlight
now when CPU is in the world everyone can calculate how much they can get out from people pockets.
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#21
B-Real
bugPrecisely because an increase in AMD sales is something I would expect to see, is why I don't understand the need to use obscure sources to prove it. Give me sales from Amazon, Microcenter, Newegg or whatever retailer we know matters.
I mean, there are bigger retailers them mindfactory in Eastern Europe, that thing is a little better than a mom&pop shop.
German Amazon:

top3: AMD CPU
top10: 7 of them are AMD
top20: 11 of them are AMD

UK Amazon:
top3: AMD CPU
top10: 8 of them are AMD
top20: 10-10

US Amazon:
top 3: 2 of them are Intel
top10: 6 of them are Intel
top20: 11 of them are AMD
Posted on Reply
#22
GlacierNine
B-RealGerman Amazon:

top3: AMD CPU
top10: 7 of them are AMD
top20: 11 of them are AMD

UK Amazon:
top3: AMD CPU
top10: 8 of them are AMD
top20: 10-10

US Amazon:
top 3: 2 of them are Intel
top10: 6 of them are Intel
top20: 11 of them are AMD
I predict bug's reply will focus solely on the US Amazon figures, he will justify that by claiming it is the largest market, and he will further state that the proliferation of AMD CPUs further down the list is due to overly aggressive competition by vendors clearing out their AMD product during an Intel shortage, and therefore does not reflect the real tendency of the market when stable.
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#23
geon2k2
This is good news, but its too little. There is still a huge mountain ahead of AMD.

Even with higher sales reported by Mindfactory, if you look carefully they get far less money per sale.
They are selling low margin products while Intel gets the high margin.

Also system integrator, despite all the news with Intel cpu shortages and all, still avoid AMD.
One of the local suppliers, has this filter on laptop cpus:



AMD is still missing in action, and most of the AMD powered laptops are old tech with those A8-12 APU.
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#24
kajson
Just to give you Americans some extra info. The prices in the US seem to be ok for Intel cpu's atleast at amazon.com. Over here in Europe the mark up has been much more extreme. It's slowly coming down on some models but 130-200 euro's markup, i5 - i7 was standard at retailers with actual availability. I actually think Amazon is the one pushing the prices down again over here. In my country 8700k is going for 450 lowest price 470 average, amazon.de is down to 390 now. That used to be 319-339
Posted on Reply
#25
bug
GlacierNineI predict bug's reply will focus solely on the US Amazon figures, he will justify that by claiming it is the largest market, and he will further state that the proliferation of AMD CPUs further down the list is due to overly aggressive competition by vendors clearing out their AMD product during an Intel shortage, and therefore does not reflect the real tendency of the market when stable.
See, this is why talking to an AMD aficionado is unpleasant. I was merely asking why websites use obscure outlets to prove something when they can source their number from more widely known sources, that's all.

Beyond that, you'd have to be blind to not be able to see AMD is doing way better than they were just a couple of years ago. That's pretty much non-news today. Using obscure sources to make an article stating the obvious doesn't do much, besides giving Intel aficionados more food for their conspiracy theories. So given a choice, I rather wouldn't do that.
On top of that, I get that me being unwilling to crucify Intel for whatever the reason of the day happens to be, makes me an Intel shill in the eyes of some. But I would like to tell you that even before Zen was launched I kept saying that even the most avid Intel supporters would be wise to root for AMD, if only to keep prices in check. Even if I own an i5 6600k (after owning a 2500k before it) and not planing to upgrade anytime soon (because I don't need to) I don't have any brand loyalty. I have owned AMD in the past and I buy whatever gives me the best bang for the buck for the thing I need to do with my computer.
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