Cooler Master has a formidable presence at this year's CES, with the company unveiling 7 new cases. These include co-branding iterations of existing case models with the likes of ASRock Phantom Gaming and ASUS TUF Gaming Alliance. The MasterBox Q300L from last year gets TUF Gaming Alliance bodywork, which includes variations to the front panel mesh, streaks of TUF yellow, and a matte-black (somewhat gunmetal) finish for the metal bits. The ASRock Phantom Gaming renditions of the MasterBox K500 and MasterCase H500P Mesh swap out plain silver with chrome-like shades of brighter silver metallic finish, with red accents, a few more crease lines, and ASRock's favorite shade of red illuminating the fans, out of the box. This keeps up with the design scheme of ASRock Phantom Gaming series motherboards.

The new MasterBox NR400 and NR600 ATX introduce a new direction in which Cooler Master is taking its case designs - matte black, with very few creases or accents, and a subtle contrasting gray opaque band running across the mesh. The NR600 ATX is a conventional tower with a horizontally partitioned layout. The NR400 is a micro-ATX tower with a similar layout as its bigger sibling. Lastly, there are the MasterBox Q500L and Q500P, which are stretched out variations of the Q300 series, and designed for ATX builds, while retaining the cube-like appearance of their predecessors.