AMD in a Facebook post late Friday confirmed that its Radeon RX 5700 series graphics cards will launch at reduced prices compared to what it announced at its E3-2019 product announcement. The Radeon RX 5700 XT will have a reduced MSRP of USD $399, which puts it on par with that of the GeForce RTX 2060 Super. The Radeon RX 5700 will cost $50 less, at $349, which puts its price on par with the original RTX 2060. The commemorative limited-edition RX 5700 XT AMD 50th Anniversary Edition is now reduced to $449. AMD didn't announce any changes to the two cards' launch bundle that include a 3-month Xbox Game Pass for PC.

Commenting on the development, AMD said "We embrace competition, which drives innovation to the benefit of gamers. In that spirit, we are updating the pricing of our Radeon RX 5700 Series graphics cards, launching July 7." The company added "We know that gamers will be thrilled once they have the opportunity to experience the amazing performance, stunning visual fidelity and highly responsive gameplay these new graphics cards provide. Making history on 7/7 as the first company to launch gaming CPUs and GPUs together - the first in 7nm and PCIe 4.0 - is all about pushing the ultimate gaming experience forward for as many gamers as possible."