Friday, January 17th 2020
NVIDIA Formally Cuts Prices of GeForce RTX 2060 to $299
When EVGA brought the $299 GeForce RTX 2060 KO graphics card to CES, we knew they couldn't pull it off without NVIDIA's blessings. With AMD claiming that its upcoming $279 Radeon RX 5600 XT outclasses the entire GeForce GTX 1660-series, including the GTX 1660 Super and range-topping GTX 1660 Ti, NVIDIA had to do something, and that something is a formal price-cut on its GeForce RTX 2060 down to USD $299.
When it launched a year ago in January 2019, the GeForce RTX 2060 commanded a $349 price-point, which was largely unfazed by AMD's introduction of the Radeon RX 5700 at the same price. The RX 5700 is faster than the RTX 2060, but NVIDIA probably counted on ray-tracing to sell the card. The new RX 5600 XT changes the landscape dramatically, if AMD's performance claims hold true. The entire GTX 16-series is outclassed at a sub-$300 price matching that of the top GTX 1660 Ti part, and there's no ray-tracing hardware to bail them out, either. NVIDIA could cut prices, but those would pancake the already cluttered product-stack. The only other option (which NVIDIA took), was to cut prices of the RTX 2060. It remains to be seen what AMD's next move is. With the RX 5700-series, it pulled off a last-minute price-cut ahead of launch.
Source:
Anandtech
When it launched a year ago in January 2019, the GeForce RTX 2060 commanded a $349 price-point, which was largely unfazed by AMD's introduction of the Radeon RX 5700 at the same price. The RX 5700 is faster than the RTX 2060, but NVIDIA probably counted on ray-tracing to sell the card. The new RX 5600 XT changes the landscape dramatically, if AMD's performance claims hold true. The entire GTX 16-series is outclassed at a sub-$300 price matching that of the top GTX 1660 Ti part, and there's no ray-tracing hardware to bail them out, either. NVIDIA could cut prices, but those would pancake the already cluttered product-stack. The only other option (which NVIDIA took), was to cut prices of the RTX 2060. It remains to be seen what AMD's next move is. With the RX 5700-series, it pulled off a last-minute price-cut ahead of launch.
34 Comments on NVIDIA Formally Cuts Prices of GeForce RTX 2060 to $299
I'm all for it of course.
At the same time many people here spend so much cash on LEDs, unnecessary cooling and gadgets that one could build a second PC instead.
:)
ok, need to let the retailer price to settle although i suspect the pricing will not change sooner or later ...
well true ... we do pay almost everything is 25% more pricier than the msrp, specially for electronics (meanwhile ... i do not earn the usual Swiss cliche salary ... )
although well Nvidia slash the price but no one reflect it, right? thus the price is not lowered, right? (as other who posted same kind of remark did show earlier in the thread, tho no one asked them why did they feel to post that ... i wonder... :laugh: )