Friday, January 17th 2020
NVIDIA Formally Cuts Prices of GeForce RTX 2060 to $299
When EVGA brought the $299 GeForce RTX 2060 KO graphics card to CES, we knew they couldn't pull it off without NVIDIA's blessings. With AMD claiming that its upcoming $279 Radeon RX 5600 XT outclasses the entire GeForce GTX 1660-series, including the GTX 1660 Super and range-topping GTX 1660 Ti, NVIDIA had to do something, and that something is a formal price-cut on its GeForce RTX 2060 down to USD $299.
When it launched a year ago in January 2019, the GeForce RTX 2060 commanded a $349 price-point, which was largely unfazed by AMD's introduction of the Radeon RX 5700 at the same price. The RX 5700 is faster than the RTX 2060, but NVIDIA probably counted on ray-tracing to sell the card. The new RX 5600 XT changes the landscape dramatically, if AMD's performance claims hold true. The entire GTX 16-series is outclassed at a sub-$300 price matching that of the top GTX 1660 Ti part, and there's no ray-tracing hardware to bail them out, either. NVIDIA could cut prices, but those would pancake the already cluttered product-stack. The only other option (which NVIDIA took), was to cut prices of the RTX 2060. It remains to be seen what AMD's next move is. With the RX 5700-series, it pulled off a last-minute price-cut ahead of launch.
Source:
Anandtech
When it launched a year ago in January 2019, the GeForce RTX 2060 commanded a $349 price-point, which was largely unfazed by AMD's introduction of the Radeon RX 5700 at the same price. The RX 5700 is faster than the RTX 2060, but NVIDIA probably counted on ray-tracing to sell the card. The new RX 5600 XT changes the landscape dramatically, if AMD's performance claims hold true. The entire GTX 16-series is outclassed at a sub-$300 price matching that of the top GTX 1660 Ti part, and there's no ray-tracing hardware to bail them out, either. NVIDIA could cut prices, but those would pancake the already cluttered product-stack. The only other option (which NVIDIA took), was to cut prices of the RTX 2060. It remains to be seen what AMD's next move is. With the RX 5700-series, it pulled off a last-minute price-cut ahead of launch.
34 Comments on NVIDIA Formally Cuts Prices of GeForce RTX 2060 to $299
Also, newegg isn't reflecting that price at all... www.newegg.com/p/pl?d=rtx 2060&Order=PRICE
I don't think Andand got it right...
EDIT: I see now... two have rebates...
www.memoryexpress.com/Products/MX80417
Other than that, any model other than KO (other 2060's) are more expensive of course.
At $400, the KO isn't bad at all tbh. But with how much I can get a rx 5700 for (while it is a crappy xfx model), it still isn't that good of a deal. But significantly better.
www.newegg.com/evga-geforce-rtx-2060-06g-p4-2066-kr/p/N82E16814487488?nm_mc=otc-hatch&cm_mmc=vendor-nvidia
With the exception of people claiming to be "PC Master Race" pushing for ridiculous detail settings, this is a reasonable card for a decent, modern gaming PC.
geizhals.eu/?cat=gra16_512&xf=9810_9+5242+-+RTX+2060
Nvidia deciding buyers would switch to competiotr, unless it acts.
Price cuts happen all the time, you think AMD would sell their stuff for peanuts if they didn't have competition? Just look at the cost of X570 mobos. HEDT CPUs? Still $1.4-4k a pop.
7nm remains rare and it's a large chip. One could carve 3 Zen2 dies instead (up to 24 cores).