Thursday, February 6th 2020

AMD Desktop Processor Market Share Now at 18.3%: Mercury Research

Market intelligence firm Mercury Research published its findings on the x86 processor market towards the end of 2019, in which AMD has posted growth in all segments (not counting IoT or semi-custom). AMD held 18.3 percent of the desktop x86 processor market, according to the report. a 5-year high. The company's EPYC line of server processors face a more uphill battle against enterprises' entrenched brand loyalties to Intel. The company holds 4.5 percent of the server processor market, but growing 0.2 percent points versus the previous quarter, and 1.4 percentage points vs. the previous year. The last time AMD held such a market share in the server x86 processor market was in Q3-2013.

AMD's mobile processor market share may come as a surprise to some. According to Mercury Research, the company holds 16.2 percent of the mobile x86 processor market, which is almost as much as its desktop market. This is probably propelled by the popularity of AMD APUs and low-power CPUs in the cost-effective notebook market segments. AMD is now eyeing higher market segments with its Ryzen 4000 "Renoir" processors that make landfall this year. AMD is growing faster in the mobile space than desktop, with 1.5 percentage points growth in just Q4, and 4 percentage points year-over-year. AMD's mobile market share was this high back in Q2-2013. Mercury Research pins AMD's overall hold over the x86 market at 15.5%, averaged on all segments, minus semi-custom and IoT.
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99 Comments on AMD Desktop Processor Market Share Now at 18.3%: Mercury Research

#76
bug
Super XPIf for example Intel was the only CPU producer, this industry would be in major trouble, and we would get recycled garbage CPUs with 1% IPC increase if we are lucky.
It wouldn't be any different if AMD was the only one left. Or if AMD had >80% market share.
Posted on Reply
#77
ratirt
bugIt wouldn't be any different if AMD was the only one left. Or if AMD had >80% market share.
Sure thing. Balance is most welcome.
Posted on Reply
#78
Super XP
bugIt wouldn't be any different if AMD was the only one left. Or if AMD had >80% market share.
Fair enough,
Let's hope each eventually get 50% each market share so they can battle each other on tech and innovation lol
Posted on Reply
#79
techguymaxc
prtskgJust a reminder -
"Mercury Research captures all x86 server class processors in their server unit estimate, regardless of device (server, network or storage), whereas the estimated 1P [single-socket] and 2P [two-socket] TAM [Total Addressable Market] provided by IDC only includes traditional servers. "
And AMD bases its server share projections on IDC's forecasts.
That's a fair caveat to include. Anecdotally, I will say this: I have no colleagues in I.T. infrastructure that have purchased Epyc-powered servers as of yet.
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#80
danbert2000
I work in the server market, and there is definitely some interest in getting EPYC in more products. It just takes time. The server motherboards have to be redesigned, the lights-out firmware has to be developed, everything has to be tested and integrated with existing products. I think AMD just needs to stay the course with their yearly updates and eventually the big server hardware players will have them as an option. Intel Xeons are the gold standard, though. They are easier to sell and have a lot of mindshare. Over time, more customers will be willing to take a chance on AMD.
Posted on Reply
#81
R-T-B
IceShroomPast Consoles didnt run amd, but on Nvidia and IBM combination.
AMD was available then, too, man.

Frankly, you aren't making any sense.
IceShroomAnd how many people lose their jobs because Ryzen
Probably very few that AMD didn't pick up in their growth spurt.
Posted on Reply
#82
Super XP
IceShroomBoth poeple and developer dont want more choice. Specially app developer as they have to work more to optimize for other architecture.

They are. Because if AMD now people have to pay more for VMWare software.
You have no idea how the industry works. Here, let me spell it out for you, without COMPETITION, not only will the entire industry LOSE JOBS, the entire industry would STAGNATE INNOVATIVELY & TECHNOLOGICALLY. Understand?
danbert2000I work in the server market, and there is definitely some interest in getting EPYC in more products. It just takes time. The server motherboards have to be redesigned, the lights-out firmware has to be developed, everything has to be tested and integrated with existing products. I think AMD just needs to stay the course with their yearly updates and eventually the big server hardware players will have them as an option. Intel Xeons are the gold standard, though. They are easier to sell and have a lot of mindshare. Over time, more customers will be willing to take a chance on AMD.
Today AMD has the best server processors on the planet. It will take time for big server hardware players to actually look at AMD as an option, because for years Intel has entrenched itself into the server industry. It's going to take baby steps for AMD, and slowly but surely they will increase there server market share. AMD also needs to work on there marketing efforts too.
Posted on Reply
#83
bug
Super XPYou have no idea how the industry works. Here, let me spell it out for you, without COMPETITION, not only will the entire industry LOSE JOBS, the entire industry would STAGNATE INNOVATIVELY & TECHNOLOGICALLY. Understand?
It should have been apparent to you by now that he doesn't. He's so far off the mark, I wouldn't know where to start setting him straight. If I cared, that is.
Posted on Reply
#84
Super XP
bugIt should have been apparent to you by now that he doesn't. He's so far off the mark, I wouldn't know where to start setting him straight. If I cared, that is.
Re-reading though his posts, it seems he's just trolling on purpose and comes up with nonsense to get people to debate back and forth. Lol
Such adolescent behaviors, not sure why people do such a thing, as TPU is here for constructive debate, conversation and to help fellow tech heads lol
Posted on Reply
#85
bug
Super XPRe-reading though his posts, it seems he's just trolling on purpose and comes up with nonsense to get people to debate back and forth. Lol
Such adolescent behaviors, not sure why people do such a thing, as TPU is here for constructive debate, conversation and to help fellow tech heads lol
Or, he really is an adolescent, he read a couple of articles and thinks he's got everything figured out. ;)
Posted on Reply
#86
Super XP
bugOr, he really is an adolescent, he read a couple of articles and thinks he's got everything figured out. ;)
:roll:
Posted on Reply
#87
BorgOvermind
Why is it still called x86 processor market ?
It's x64 or...more realistically, AMD64.
Damn marketing power.
Posted on Reply
#88
bug
BorgOvermindWhy is it still called x86 processor market ?
Because it still supports the original (and updated) x86 instruction set.
BorgOvermindIt's x64 or...more realistically, AMD64.
Damn marketing power.
x64 is an abuse, the right name is x86_64 which means both x86 and 64 bit extensions.
Posted on Reply
#89
IceShroom
Super XPYou have no idea how the industry works. Here, let me spell it out for you, without COMPETITION, not only will the entire industry LOSE JOBS, the entire industry would STAGNATE INNOVATIVELY & TECHNOLOGICALLY. Understand?


Today AMD has the best server processors on the planet. It will take time for big server hardware players to actually look at AMD as an option, because for years Intel has entrenched itself into the server industry. It's going to take baby steps for AMD, and slowly but surely they will increase there server market share. AMD also needs to work on there marketing efforts too.
People want monoploy, that is why people want death of AMD's GPU division.
Super XPRe-reading though his posts, it seems he's just trolling on purpose and comes up with nonsense to get people to debate back and forth. Lol
Such adolescent behaviors, not sure why people do such a thing, as TPU is here for constructive debate, conversation and to help fellow tech heads lol
It looks nonsence but the attatude toward AMD product from both software developer and consumer is negative. That means that they dont want AMD product, they are happy to pay high price for their Nvidia and AMD product. Dont believe me see comments on every AMD product review, both CPU and GPU.
Posted on Reply
#90
bug
IceShroomPeople want monoploy, that is why people want death of AMD's GPU division.


It looks nonsence but the attatude toward AMD product from both software developer and consumer is negative. That means that they dont want AMD product, they are happy to pay high price for their Nvidia and AMD product. Dont believe me see comments on every AMD product review, both CPU and GPU.
Is this an extension of the "people do not want many parties, one party is enough" line of thought? Because that would explain a lot.
Posted on Reply
#91
Vayra86
bugIs this an extension of the "people do not want many parties, one party is enough" line of thought? Because that would explain a lot.
Just stop feeding it, really.
Posted on Reply
#92
medi01
Super XPToday AMD has the best server processors on the planet. It will take time for big server hardware players to actually look at AMD as an option, because for years Intel has entrenched itself into the server industry. It's going to take baby steps for AMD, and slowly but surely they will increase there server market share. AMD also needs to work on there marketing efforts too.
There is objective aspect of it.
Big companies seek stability.
Big companies do multi-year platform investments.
AMD needs to prove that their products is not a one time fluke like Athlon.
Posted on Reply
#93
Super XP
medi01There is objective aspect of it.
Big companies seek stability.
Big companies do multi-year platform investments.
AMD needs to prove that their products is not a one time fluke like Athlon.
I agree companies seek stability, and that Intel still holds the spot for being the gold standard within the server space.
The ZEN microarchitecture more than proved itself as a worthy contender, and it keeps getting better with each and every generational launch.
ZEN is better over the competition in node advantage, power efficiency, performance, performance efficiency, cost and many more cores. ZEN to ZEN+ to ZEN2 to upcoming ZEN3, to coming out with ZEN4 & ZEN5 etc., AMD has been on a straight pathway for success. The industry has been Screaming for more competition for years now.

That said, the Athlon was an engineering marvel, not a fluke.
Posted on Reply
#94
medi01
Super XPThat said, the Athlon was an engineering marvel, not a fluke.
That's exactly what "fluke" is. A company rolling out competitive product, only when something super cool comes out from a perfect storm.
Instead of rolling out continuous improvements.
Posted on Reply
#95
Super XP
medi01That's exactly what "fluke" is. A company rolling out competitive product, only when something super cool comes out from a perfect storm.
Instead of rolling out continuous improvements.
Ah OK I must have misunderstood lol
Posted on Reply
#96
bug
medi01That's exactly what "fluke" is. A company rolling out competitive product, only when something super cool comes out from a perfect storm.
Instead of rolling out continuous improvements.
Tbh first there was Athlon which was the first CPU to focus on IPC (instead of MHz). Then there was AthlonXP which was an Athlon clocked so it could take the fight to Intel. Then there was Athlon64 which, in addition to 64 arch with backwards compatibility also sported the integrated memory controller. Then there was Athlon64 X2, the first real dual-core. And, unfortunately, then there was Core.
So Athlon wasn't really a fluke. But AMD was solely focusing on engineering (most of which they got from DEC, but that's another story and kudos to them), while Intel was outmaneuvering them on other fronts. Broke the law while at it, but it's water under the bridge at this point.
Posted on Reply
#97
Super XP
bugTbh first there was Athlon which was the first CPU to focus on IPC (instead of MHz). Then there was AthlonXP which was an Athlon clocked so it could take the fight to Intel. Then there was Athlon64 which, in addition to 64 arch with backwards compatibility also sported the integrated memory controller. Then there was Athlon64 X2, the first real dual-core. And, unfortunately, then there was Core.
So Athlon wasn't really a fluke. But AMD was solely focusing on engineering (most of which they got from DEC, but that's another story and kudos to them), while Intel was outmaneuvering them on other fronts. Broke the law while at it, but it's water under the bridge at this point.
Despite Intel's Conroe release in around 2006 I believe, AMD did pretty good with Clawhammer, Newcastle, Winchester (Start of 90nm) Venice, San Diego, Manchester, Orleans etc., Those days were interesting indeed. Anyhow hopefully Intel plays nice this time and don't try and squeeze AMD out of the market with OEMs and the like.
Posted on Reply
#98
bug
Super XPDespite Intel's Conroe release in around 2006 I believe, AMD did pretty good with Clawhammer, Newcastle, Winchester (Start of 90nm) Venice, San Diego, Manchester, Orleans etc., Those days were interesting indeed.
Yeah, it was only after K8 that AMD went off the farm...
Super XPAnyhow hopefully Intel plays nice this time and don't try and squeeze AMD out of the market with OEMs and the like.
Oh they certainly will. That's the name of the game after all. Hopefully AMD has grown wiser in the meantime and they can play the game now.
Posted on Reply
#99
candle_86
medi01That's exactly what "fluke" is. A company rolling out competitive product, only when something super cool comes out from a perfect storm.
Instead of rolling out continuous improvements.
Nah k7 wasn't a fluke, it went from 1999-2003 and had an imc bolted to it with a few tweaks and did quite well until 2006. I wouldn't call it a fluke at all.
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