In a report by the New York Times, plans by Amazon to launch a new cloud gaming product in the already crowded field were detailed. Dubbed "Project Tempo" the project has reportedly been in development for several months and at the cost of several hundred million dollars. Amazon hopes to develop new AAA games to accompany the launch of the service which will integrate with its popular game streaming platform Twitch.

The project is one of Amazon's largest investments in original entertainment since its founding, and places them in a prime position to compete with Google's Stadia, Microsoft's Project xCloud, NVIDIA's GeForce NOW and the countless other game streaming platforms. One advantage Amazon possesses is its vast network of data centers as part of Amazon Web Services which will play a significant role in ensuring the service achieves the minimal latency required for an optimal experience. Amazon's vice president for game services and studios has stated: "The big picture is about trying to take the best of Amazon and bringing it to games" in regards to the game making process. The first of Amazon's major game releases will be New World a fantasy MMO in May which will be followed by more games throughout the year, primarily targeting hardcore gamers.