Wednesday, March 7th 2007

AMD Aiming for 30% Market Share

Jimmy 2004

Mar 7th, 2007 13:12 Discuss (29 Comments)

AMD has reiterated that its main aim at the moment is to achieve a 30% market share in order to break Intel's monopoly. Speaking at the Morgan Stanley Technology Conference in San Francisco today, Hector Ruiz (chief executive of AMD) said "The environment is very competitive, very competitive. We need to break the monopoly, and for that we've got to get above 30% [market share]." Ruiz also announced that AMD was looking likely to fall below its first-quarter sales guidance of between $1.6 billion and $1.7 billion. By the end of 2006, Intel accounted for 74.4% of the overall processor market, with AMD in control of 25.3%, whilst Intel made up 77.7% of server chip sales. AMD has a strong challenge on its hands in the form of Intel's Core 2 Duo processor, which is becoming more popular among consumers allowing Intel to gradually claw back some of its market share.

Source: Xbit Labs

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29 Comments on AMD Aiming for 30% Market Share

newtekie1

Semi-Retired Folder

I don't see AMD gaining much market share any time soon.

Unregistered

all i can say is,in their dreams

Sh00t1st

but where does the future lie except within our dreams

not a suicide-bomber

they are selling more on laptops and budget systems, this is very possible :)

bruins004

They need to come out with something soon

Sh00t1st

i think history has shown never to count something out of the fight unless its beat and from what i can see amd isn't beat.

Sh00t1st

I also think if they just moved to the vertical transistor they could trump intel with innovation alone.

Easy Rhino

Linux Advocate

intel gained just about all the market share back that amd took from it the past few years. unless amd can comeout with a truly superior product it will never get close.

Sh00t1st

wouldn't it be funny if intel was cooking the books. and that amd was the leader. jk of coarse

#10

J0N

More and more companys are putting AMD CPU's in their systems. I'd say 30% is definately possible!

#11

HousERaT

Clever marketing and corporate doubletalk isn't going to get AMD their 30%. They'll either come out with a superior product which helps them cut into Intel's market or they'll continue to service a very niche audience.

#12

JC316

Knows what makes you tick

HousERaTClever marketing and corporate doubletalk isn't going to get AMD their 30%. They'll either come out with a superior product which helps them cut into Intel's market or they'll continue to service a very niche audience.

I dont know, AMD has not been marketing very well. The Brisbanes came out and hardly anyone knew. With the price drops, budget systems, and better marketing, I think they can get their 30%.

#13

newtekie1

Semi-Retired Folder

AMD's only hope for 30% is the contract with Dell. Other than that, they don't really have a chance at making it, but it is good to set goals, it gives them something to shoot for.

AMD needs to learn that they can't compete based on performance anymore, so they need to start competing in price. Charging $500 for an X2 6000+ that is beat by a $300 E6600 isn't competing in price.

They are making the same mistakes Intel was when they lost the performance crown, they are still pricing their products like they perform better. Which will cause them to lose market share, not gain it.

#14

Grings

i'd say they could do it IF the new chips perform well, prior to core 2 duo they had a fair share of the ENTHUSIAST market(i.e. gamers etc), probably well over 50% (please note the enthusiast part, obviously intel sold FAR more business & crappy oem stuff)

#15

Scavar

They can do it with competitive pricing, better advirtisment(Even a fw of the AMD fanboys I know didn't know AMD had a new processor) and coming out with something that completely beats the Core 2 at stock.

#16

ChaoticBlankness

Fellow techPowerUp members, all I can say is this. If the K10 (formerly the K8L) flops... god help AMD.

If it doesn't flop, we may see a new era of head-to-head fighting between AMD and Intel that can only lead in cheaper faster parts.

#17

WarEagleAU

Bird of Prey

I see AMD getting the 30% very soon. Its not too hard for them to do that and eventually Gain more.

#18

Wile E

Power User

I agree with WarEagle. You have to remember, most of us are enthusiasts. We see things a bit differently. Our point of view cuts out OEM, server, and budget systems. There's a lot more to be had in those categories, as compared to the gamers and enthusiasts.

#19

JC316

Knows what makes you tick

ChaoticBlanknessFellow techPowerUp members, all I can say is this. If the K10 (formerly the K8L) flops... god help AMD.

If it doesn't flop, we may see a new era of head-to-head fighting between AMD and Intel that can only lead in cheaper faster parts.

No God help us. If AMD/ATI goes under, that leaves Intel/Nvidia completely uncontested, so they can charge whatever they want.

#20

ChaoticBlankness

I don't see AMD going under, especially with owning ATi now. However they could return to the status they had back with the K5 and K6... close, but no cigar.

#21

Ketxxx

Heedless Psychic

30% is more than possible. AMD just have to be faster off the bat with products and make a big fanfair about what it releases, playing the trump point for each product. For example with the Brisbane, they could of hyped the .065nm process claiming faster, better overclocks with less heat output.

#22

AshenSugar

g2 are better clockers then first gen 65nm chips.

amd is already moving to 45nm and never planed a long stay at 65nm, they are also working on implementing new tech into the chips that they and ibm developed in conjunction.

and amd isnt going to go under, their cpu buisness is only part of what they sell, they have other markets they service, just as intel and most other large companys do.

and 30% is easy, they just get a couple more OEM's to ramp up shipments of amd based systems to dealers.

HP/COMPCRAP
emachiens
dell
acer(last i checked)

and other OEM's already use amd chips, these hold FAR more market share then home builds and stuff like we build.

i do agree the 6000+ is overpriced, but meh, thats what you get with new top end chips, from bouth companys.

i will hold out for k10 kuma and rana :)

#23

Easy Rhino

Linux Advocate

i dont know if a lot of you guys are seeing the big picture. the only way amd will attain 30 percent or higher is if they can make a product that performs better than intels in comparison and is cheaper and more effecient (ie. uses less power = lower electric bill)

when do you guys see that happening? especially with intel dropping prices and rolling out more low power cpus that are equal to amds.

#24

Wile E

Power User

Easy Rhinoi dont know if a lot of you guys are seeing the big picture. the only way amd will attain 30 percent or higher is if they can make a product that performs better than intels in comparison and is cheaper and more effecient (ie. uses less power = lower electric bill)

when do you guys see that happening? especially with intel dropping prices and rolling out more low power cpus that are equal to amds.

It really doesn't have everything to do with performance, it does have everything to do with marketing. Remember, the average user isn't likely to notice a difference between, and I'm just pulling an example out of my arse here, an AMD 3800+ X2 and say an Intel E6400 in computers with otherwise identical specs. For surfing and office apps, it just isn't that big of a deal. Gamers, enthusiasts, and a/v content producers are the only ones that will notice a huge difference. (AKA: The people frequenting this forum, and others like it) And last I checked, AMD still had the lead in energy efficiency and price, which can be a huge selling point for the average user. That's not even taking into consideration the OEM and Server markets. It will all boil down to nothing more than marketing strategy on AMD's part.

#25

Unregistered

the other thing is,in the uk,intels c2d tv ad is quite catchy.i have seen no amd tv ads,so they are missing out.imagine how many 2.4's saw the tv ad and went out and bought a new machine with a c2d in it after seeing the ad.

i hope amd does bring something out that will compete.

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AMD Aiming for 30% Market Share

29 Comments on AMD Aiming for 30% Market Share

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