Wednesday, August 19th 2020
Valve Prohibits the Mention of "non-Steam versions" of Games
Valve has recently updated it's Steam Community Hub policies to prohibit the mentioning of non-Steam versions of games, this likely comes as competition increases in the largely stagnant PC gaming market from the likes of the Epic Games Store, and Xbox Game Pass for PC. This will mean that the Steam Community Hub will no longer include mentions to releases on other platforms. These new rules apply to both releases and DLC effectively stopping the promotion of other platforms on Steam.
Source:
Steam
SteamIn the game you ship via Steam, and in communications on Steam, you may only promote the Steam version and its availability via Steam, and not other distribution outlets. This applies both to full versions of your game and to content patches that change the existing version.
34 Comments on Valve Prohibits the Mention of "non-Steam versions" of Games
EDIT: I just searched again, and it appears Steam is now offering Beneath a Steel Sky (for free also) since July 27th (apparently a response to the above happenings I spoke of).
It's mind boggling how some people here don't seem to understand why this kind of advertising would be considered problematic by the store owner.
Possibly a patreon account too.
You go to a local sports venue. They have a contract with Coke.
You see Coke advertisements throughout the venue. You can only buy Coke products at the concession stands.
Things at the sports venue are sponsored by Coke.
You won't see that venue doing any kind of advertisement with Pepsi or selling Pepsi products.
While I don't enjoy what Steam has turned into, I can understand Valve's stance on wanting to prohibit the advertising of game availability/cost on competing platforms.
All the games with off-site 18+ patches would technically get hit by this too, although this is developer only, so it's a pretty safe bet that one of the top-rated reviews will have the link anyway.
Probably no perfect answer, but this isn't something I can really hold against Steam too hard.
Epic pulls people because of Fortnite and they got their temporary exclusives because of it.
Its time for Valve to wake up and start battling the competition.
Its time for Valve to wake up, wake up and smell the ashes....