Thursday, October 1st 2020

Newegg Reinvents the ABS Brand to Focus on the Gaming Community

Newegg, one of the leading tech-focused e-retailers in North America, today announced plans to relaunch its private-label PC business to focus squarely on the gaming community. Advanced Battlestations - more commonly known as ABS - will offer a complete portfolio of gaming PCs that cater to everyone from beginners just getting started, to video game enthusiasts who demand the very best in gaming hardware.

ABS Gaming PCs are designed and built by Newegg to withstand the rigors of competitive gaming. ABS carefully selects each component and peripheral to ensure they complement each other perfectly to provide the best overall gaming experience. The ABS mantra is to equip serious gamers with the most epic and uniquely built gaming systems so they can stay on top of their game and ahead of the competition.
The ABS brand relaunch kicked off with the unveiling of a new ABS Gladiator Battlestation, built around NVIDIA's new GeForce RTX 3080 graphics card. The build features GIGABYTE and CORSAIR components throughout. This ABS Gladiator Battlestation is a no-compromises rig that delivers the ultimate in gaming performance. For more information about this limited-run build, visit https://youtu.be/razyZ7klB5A.

In parallel, ABS also unveiled a new Gladiator Gaming PC featuring the NVIDIA GeForce RTX 3080 video card and an Intel 10th-gen i7 8-core processor. ABS also introduced a new Legend Gaming PC built with an NVIDIA GeForce RTX 3090 video card and an Intel 10th-gen i9 10-core processor. Both models ship with a 1 TB M.2 NVMe SSD.

Visit ABS.com for more information and to shop the full portfolio of ABS gaming PCs. For more information and to shop Newegg, visit https://www.newegg.com/. Like Newegg on Facebook, subscribe to Newegg on YouTube and follow Newegg on Twitter to stay up to date on the company's latest news.

For more information, visit this page.
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10 Comments on Newegg Reinvents the ABS Brand to Focus on the Gaming Community

#1
AsRock
TPU addict
Relaunch ?, did the 1st one not go so well or some thing ?.
Posted on Reply
#2
lluvia
So that's where all the bulk stock 3080s came from...
Posted on Reply
#3
Sihastru
Side panel glass is missing in the image, and yet they still added light reflections in post. GamersNexus intensifies.
Posted on Reply
#4
Caring1
ABS is more commonly known in the Automotive industry.
It has nothing to do with gaming computers.
They need an original name.
Posted on Reply
#5
bonehead123
Soooo.....

Are PC's built out of automotive plastic the next big thing, or do they include mechanisms to stop you from slamming your pc into a brick wall, hahahaha :roll:

Sounds like someone at the top of da Egg has been partaking of some really, really good chemical substances....
Posted on Reply
#6
moproblems99
lluviaSo that's where all the bulk stock 3080s came from...
Not third-party at all...which you kinda stole my comment. Good luck ordering from them. You will get everyone's opened box, returned, or used/damaged items. F Newegg.
Posted on Reply
#7
dirtyferret
"ABS Gaming PCs are designed and built by Newegg to withstand the rigors of competitive gaming."

About time someone built a PC to withstand the rigors of competitive gaming! I was tired of bashing people over the head with my non-rigorous gaming PC while competitive gaming only to watch my PC fall apart.
Posted on Reply
#8
Vayra86
dirtyferret"ABS Gaming PCs are designed and built by Newegg to withstand the rigors of competitive gaming."

About time someone built a PC to withstand the rigors of competitive gaming! I was tired of bashing people over the head with my non-rigorous gaming PC while competitive gaming only to watch my PC fall apart.
Many rolls of duct tape were already spent over here. I perforate them for airflow

Additionally, my first thought when reading this headline was a picture of a TV commercial for AB Shaper, including a sweaty nerd doing crunches.
Posted on Reply
#9
Bones
I wonder how much they'll charge for them.

Well, let's see how they might do it...... Pickout all the parts needed from those already waaaay overpriced shady vendors they already have at the egg, assemble and presto!
Insanely overpriced, under spec'ed crap for the money paid.
Posted on Reply
#10
DeathtoGnomes
This is a cash grab. The 'old' version was pure garbage, my expectations will still be pretty low.

Newegg used to be a decent place to shop, but that was ages ago. Everytime I visit there to do a price check I am not surprise that Newegg is leading the industry in Overpricing anything not shipped from China, even before the price war started.
Posted on Reply
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