Monday, October 12th 2020

NVIDIA GeForce RTX 3080/3090 Founders Edition Sales Limited to BestBuy in the US

The supply of NVIDIA's newly announced GeForce RTX Ampere lineup has been quite controversial since the beginning. Demand for the new GeForce RTX 3080 and 3090 GPUs has been rather high and NVIDIA experienced big "demand issues" as the CEO Jensen Huang says. The company didn't expect such high demand and thus hasn't stocked up the chips for that many orders. NVIDIA's AIBs have also seen this problem with GPU demand, as it is too high in ratio to supply. As more chips are manufactured, we can expect this problem only to settle down over time. Today, we got an interesting piece of information regarding the availability of Founders Edition (FE) GeForce RTX 3080 and RTX 3090 cards. NVIDIA has posted on the forums stating the following:
Suroosh@NVIDIAWe have heard your feedback regarding the NVIDIA online store and are working to improve the experience.

In the meantime, we will be selling our GeForce RTX 3080 and RTX 3090 Founders Edition through other partners. In the US, you can shop for Founders Edition at Best Buy - GeForce RTX 3080 and GeForce RTX 3090. In Europe, we continue to review Founders Edition fulfillment options.

Founders Edition units are limited, and more will be available in the coming weeks alongside an increasing supply of boards from our global board partners.
Sources: NVIDIA, via VideoCardz
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72 Comments on NVIDIA GeForce RTX 3080/3090 Founders Edition Sales Limited to BestBuy in the US

#26
DemonicRyzen666
I don't know why anyone, though NVidia would have any real large supply, did they not start production in what August ?
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#27
bug
DemonicRyzen666I don't know why anyone, though NVidia would have any real large supply, did they not start production in what August ?
They probably did. But launches are like opening movie week-ends. You don't want to ramp production up to cover the launch time frame (because after that demand won't be as high, even if it doesn't fade away for GPUs like it does for movies), so you stockpile instead. These things happen when you stockpile enough for what you think the demand will be, but the demand turns out to be higher than that.
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#28
DemonicRyzen666
bugThey probably did. But launches are like opening movie week-ends. You don't want to ramp production up to cover the launch time frame (because after that demand won't be as high, even if it doesn't fade away for GPUs like it does for movies), so you stockpile instead. These things happen when you stockpile enough for what you think the demand will be, but the demand turns out to be higher than that.
The only problem with that right now is the pandemic has throw monkey wrenches in how that usually works with massive demand on things regardless of normal demand.
Like how they said they seen more volume than black Friday. It makes me a bit worried that when "Black Friday" does come around they won't be ready for any of it.
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#29
Anymal
LocutusHYup, my order wich i placed on 18th september, will be shipped no sooner than CW46, according to mediamarkt. So 3 weeks already past, and 5 more left. At least.
You dont care about rdna2 and the comparison?
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#30
QUANTUMPHYSICS
On launch morning, neither the 3080 or 3090 were available at Best Buy. People waited online for hours for BBY to open - some overnight.

I got my 3080 from Microcenter and my 3090.

I HATE BEST BUY.

I HATE SHOPPING AT BEST BUY.
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#31
bonehead123
Hummmm, of all the places they could have given large numbers of cards to, they picked BustBuy......what a friggin joke.....

Apparently, whoever is/was making the distribution-allocation decisions is/was partaking of the same REALLY, REALLY good substances that the director of pre-launch production ramp up was....

This board is as close to BustBuy as I will ever get, for numerous reasons :(
Posted on Reply
#32
LocutusH
AnymalYou dont care about rdna2 and the comparison?
To some extent i do. I just dont sit on the hype train, until independent reviews are also up. But i guess looking at CW46... i have time for them too :)
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#33
Tomorrow
RedelZaVednoSo it's true then? Moore's Law is dead's leaker was right all along. NVidia is artificially rising prices of Ampere by intentionally creating bottleneck on the supply side. This greedy Nvidia plan has been rumored out a month before release and now we can see it unfolding in real time. Jensen is the master of milking shit out of FOMO consumers while still keeping good appearance.

Even the biggest EU tech retailers (Mindfactory, MediaMarkt) don't have preorder option for 3080/90. Zero hits on "3080" in price on EU's search engines. What a joke of a launch :(
I believe he said the in September AIB's had a $50 cashback from Nvidia for every 3080 and 3090 sold. In October that went away and prices increased. But due to the overall price insrease that was buried under other increases.

Also he said that FE was sold with very low margins from the start due to the expensive cooler. Basicly to get good reviews that the cards and cool and quiet and then phase them out and let AIB's take over with minimum $750 prices. More like $800+ due to the fact that AIB's can't produce much anything other than barebone models for $750.

So FE is a limited edition scam. $699 is another scam. Nvidia tested this scam with the "$999" 2080 Ti.
Posted on Reply
#34
MIRTAZAPINE
ChomiqLol, demand issue. Maybe in US, in EU they were out of stock from day 1. That's no demand issue, that's supply issue.
Partner cards are no better. Majority of online retailers in Poland are running online queues with 1 unit limit per customer. Even then you're still pre-ordering cards that are €100+ over their msrp.
I guess they wanted a lower demand /s
Posted on Reply
#35
RedelZaVedno
Jensen is FULL of s*it guys. Just lie, after lie after lie. NGreedia & AIBs didn't mean to fill retail stock in the first place. Just look at the orders of some major EU retailers Vs received units:

Ordered 2000, received 30, ordered 2000 Vs 25, 1000 vs. 36... I mean WTF??? That's not a demand issue, it's clearly a supply issue.
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#36
Nater
They should have launch the cards at $1500/$2500 instead of $800/$1500. Then just cut the prices as the shelves fill up with 3000 series, and empty 2000 series stock. Everyone's happy. They've mucked this up bad.

Conspiracy - I see nVidia fearing (unfounded probably) their entire RTX ecosystem going to shit by the end of November. Radeon 6000 series + PS5 + Xbox Series X will be all AMD. They had to get RTX 2.0 out as fast as possible before AMD's new "industry standard" hit shelves.
Posted on Reply
#37
Aquinus
Resident Wat-man
This is what happens when you produce GPUs with absolutely gargantuan dies. Yields suck so supply is low and you need to crank the price up to compensate. This isn't rocket science. I'm not sure if nVidia wasn't paying attention, but Intel tried doing this with CPUs and it's backfiring. I wonder what makes nVidia think that they can do it with GPUs and be successful.
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#38
HisDivineOrder
AquinusThis is what happens when you produce GPUs with absolutely gargantuan dies. Yields suck so supply is low and you need to crank the price up to compensate. This isn't rocket science. I'm not sure if nVidia wasn't paying attention, but Intel tried doing this with CPUs and it's backfiring. I wonder what makes nVidia think that they can do it with GPUs and be successful.
Isn't the rumor that nvidia's ampere successor (Hopper) is going to chiplets in the future for this very reason?
Posted on Reply
#39
bug
HisDivineOrderIsn't the rumor that nvidia's ampere successor (Hopper) is going to chiplets in the future for this very reason?
That is little more than rumor at this point.
GPUs are different than CPUs (load is more or less uniform, you don't get intensive and non-intensive processes), so the weird latency that comes with chiplets will probably need special attention for GPUs.
It's clear a big die will have to go away at some point, but Idk whether the way forward is decided already.
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#40
mastrdrver
What is it? 3 months from production until Nvidia has actual chips?

Sounds like they got enough chips to beat the AMD launch.

I suggest that the reason Nvidia did this was so they could change more for their cards. Since AMD would be at parity given the same cards and would not sell for as much if they launched after AMD did?

Last part is my speculation and only time will tell if the AMD cards are any good compared to Nvidia.
Posted on Reply
#41
LocutusH
mastrdrver...only time will tell if the AMD cards are any good compared to Nvidia.
Or available.
Posted on Reply
#42
Metroid
I was interested to buy a 3080 but not anymore, too many issues but what it drove me off for good was scalpers.
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#43
Tomorrow
MetroidI was interested to buy a 3080 but not anymore, too many issues but what it drove me off for good was scalpers.
Largely the same. I might still consider the 20GB version assuming it does not perform worse. But yes the initial hype was good: good price, good performance uplift. But all the issues with the most notable being availablity pretty much killed any wish for me to buy the 10GB version. You had your chance Nvidia. And you missed it.
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#44
Dimi
Ya'll are a bunch of whiners. If you want one, keep checking Best Buy, they sell for $699 when in stock. NOT above msrp.

Its not a scam like some of the lunatics in this thread.

Just have some patience damn.
Posted on Reply
#45
LocutusH
TomorrowLargely the same. I might still consider the 20GB version assuming it does not perform worse. But yes the initial hype was good: good price, good performance uplift. But all the issues with the most notable being availablity pretty much killed any wish for me to buy the 10GB version. You had your chance Nvidia. And you missed it.
I was gonna say, let the hate flow trough you, but quite honestly i understand your decision. I just hope more and more people cancel their order, so we can get ours faster :)
Posted on Reply
#46
Xaled
nguyensome OCN member asked Best Buy staff and they said Best Buy received 10 000 cards, still a pretty good number of cards there
Either include your source/prove or just stop spreading Nvidia's lies and bs
Posted on Reply
#47
bug
XaledEither include your source/prove or just stop spreading Nvidia's lies
Do you have proof they're lies?
Posted on Reply
#50
efikkan
fynxerNvidia have a BIG problem

Prices are going up and more and more retailers are increasing prices of 3080 due to the shortage.

Nvidia's conundrum is that they cannot increase the price of 3080 FE and 3090 FE while selling on their own webpage since the RRP is $699 and $1499

SO HOW DO YOU SOLVE THIS!

Simple, you stop selling on your own website and outsource to a BIG retail chain like BestBuy.

Now they can just blame increased cost of distribution and BestBuy can raise the price as they see fit.

WILL BE VERY INTERESTING TO WATCH if BestBuy will keep RRP or raise the price.

If there is and price increase for 3080 FE and 3090 FE you know why they moved the sales to BestBuy.
Nvidia get much higher margins on direct sales. They gain nothing extra from overpriced cards at retailers.
RedelZaVednoSo it's true then? Moore's Law is dead's leaker was right all along. NVidia is artificially rising prices of Ampere by intentionally creating bottleneck on the supply side. This greedy Nvidia plan has been rumored out a month before release and now we can see it unfolding in real time. Jensen is the master of milking shit out of FOMO consumers while still keeping good appearance.

Even the biggest EU tech retailers (Mindfactory, MediaMarkt) don't have preorder option for 3080/90. Zero hits on "3080" in price on EU's search engines. What a joke of a launch :(
I don't subscribe to "conspiracy theories" and ridiculous claims, neither should you. His claims were debunked the moment several AiB partners launched card at the same MSRP as the founders edition. Nvidia doesn't earn anything extra from overpriced AiB cards either, so the idea is just fundamentally flawed. You should just accept the fact that the demand is historically high, Newegg claims it was crazier than black friday, for a single product. This happened for a mixture of several reasons;
- The enthusiast gaming market is growing steadily
- Many buyers skipped Turing
- Covid-19 has accelerated the demand for gaming in general
Don't forget that Turing and Pascal were hardly in stock anywhere for 2-3 months, yet moved record volumes. Neither Ampere, Turing nor Pascal have been failed launches, doing better first quarter sales every time. Just because you can't find one in stock the first week doesn't make it a failure.
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