Tencent is set to win big after it was announced that Chinese game streaming companies Huya and DouYu would be merging, Tencent owns significant stakes in each company and will hold 68% of voting shares after the merger is complete. This merger will significantly reduce marketing costs and see a combined monthly active user base of over 300 million accounting for an over 50% market share making it the largest game streaming venture in the Chinese market. Tencent will also integrate its Penguin e-Sports game streaming platform into the new Huya service to further consolidate its offerings. The merger will help Tencent to gain control over the entire gaming ecosystem in China allowing the firm to generate large eSports revenue and reach a larger audience for game distribution.