Wednesday, October 21st 2020
AMD Issues Anti-Scalping Guidelines to Retailers for Radeon RX 6000 and Ryzen 5000 Launches
AMD in a letter to its retail partners issued guidelines to prevent scalping of the kind that affected the NVIDIA GeForce RTX 30-series "Ampere" launch. The letter, leaked to the web by RedGamingTech, calls for measures such as real-time bot detection, complex CAPTCHA implementations (such as math, pictures, etc), a queue-based reservation system; manual processing of online orders, minimizing B2B re-selling to ensure sales to private individuals (end-users), and dynamic inventory. The Ryzen 5000 "Zen 3" series desktop processors will start being available from November 5, while AMD will detail Radeon RX 6000 RDNA2 availability in its October 28 public presentation dedicated to the graphics card series.
Sources:
RedGamingTech (YouTube), via VideoCardz
57 Comments on AMD Issues Anti-Scalping Guidelines to Retailers for Radeon RX 6000 and Ryzen 5000 Launches
Who said scalpers never existed? I'm saying that NV failed to deliver.
Scalpers were pointed out and I jumped into the discussion.
2) Hug Samsung, ask them to rename their old process to "8nm", kinda admitting it is worse, but not quite as if it was called 10nm
3) Develop GA104 8/16GB to be sold as 3070/3080 for reasonable price, GA102 to be 20/24GB and cost a fortune
4) Figure Lisa's "Big Navi" does this to GA104:
5) Be forced to use GA102 as 3080 (still OC it into oblivion out of the box) and enjoy the clusterfruck:
* Insane power consumption
* Idiotic 10GB configuration (to save costs)
* terrible margins at $699, heck, even if people buy it, you don't want to sell it at that price
* no availability, as demand for $699 cards is much higher than demand for $1.2k+ cards
Meanwhile if AMD was facing the same issues as nvidia people criticizing them here, would be bashing them. imagine if nvidia hadn't faced these issues, they would go apeshit against AMD
NV failure to deliver the cards is not because they went with Samsung's 8nm node. (and yeah it sucks) This one is 2 years old already and the yields (if that's what you are talking about) are very good.
I agree with you but this doesn't answers anything to what the subject is and what's been presented as a scalping failure or supply issue.
"AMD’s Big Navi will feature 80 Compute Units (5120 Stream Processors). This card will be (for now) AMD exclusive. The Radeon RX 6900XT will be the AMD flagship series, which according to our sources will be in limited quantity. "
Source: videocardz.com/newz/amd-radeon-rx-6900xt-to-feature-navi-21-xtx-gpu-with-80-cus
AMD is not only learning from the devil but also joining him!
Some of the opinions here.... sweet jebus....cant live that paranoid life and call it 'woke'. Lulz.
Its about damn time. It is a PR job, but some people are shit at interpreting it. This is good show for customers, at worst. And at best its a genuine call. The fact that it exists though, is a writing on the wall. AMD really does want this, or they wouldn't say it - no matter how good or bad stock is. Resellers who ignore this, will stand out.
Please admit it, you would not use this excuse if it were nVidia doing that instead, right?
Because AMD is as much of a profit-oriented corporation as nVidia is. They are not releasing new video cards as charity work for gamers lol. Instead nVidia did drop the ball PR wise on current release and AMD does learn from it, and for that gotta salute the latter, as their any remotely recent PR work in GPU department has been questionable at best.
This is shit that happens in every launch of almost every product from GPU to detergents, now there's a unique problem that is compounding the usual issue even further, and it's three-fold:
1) COVID fucked both shipping and manufacturing operations, so those pre-planned re-stock shipments? Delayed. So now we will be in a huge supply constraint until the manufacturer pumps a lot of stock into the system, which they may be reluctant to do because it would very risky down the line.
2) Scalpers really leveled up their game this go round, there are multiple investigative reports of tech scalpers using techniques that weren't used before, and before you say "Just use anti-bot measures like CAPTCHA", bot-builders have ways to circumvent those measures, it's an arms race that will never stop, sorta like Antiviruses and malware makers.
3) COVID meant that people can't just go into a store and pre-order one, because of safety concerns etc. So everyone is waiting on the same units and refreshing the same online pages etc.
If anyone purposely fucked up their launch, it's probably Sony launching their console without letting anyone know in advance. PS5 was reported by Bloomberg for having supply issues linked to their yields (and MS could be tossing their own "failed" chips into their Series S). Sony denied said report, but you never really know.
Covid slowed growth that's for sure but like I said, The global transport Air & sea and trucks in 2020 in comparison to 2019 dropped by 1.1%. That's nothing so you can't blame it on Covid.
People can do it online bro. You don't need to go to wallmart to buy stuff cheap any longer. You can do it online and it will be delivered to you.
So if you are stuck at home for instance, you do shopping online and buy more stuff.
NV failed to deliver and people, due to covid, were buying stuff online and never get it. It's not because of covid or scalpers (to a point) but huge supply issue they have with the cards. And just to let you know. It is not due to 8nm Samsung since this one is 2 years old already (or more)
You need to understand the demand here.
Graphics cards like NV released for $700 or $1500 are a niche.
Consoles on the other hand are being sold in millions. So 2m units for consoles might be not enough considering how many of these is being sold per year. Especially now with the 4k Ray Tracing features.
For graphics cards like 3080, 2m units is all they sell probably. The difference here is enormous and you need to understand that.
Consoles are earning way more than graphics.
For example, Sony PS4 (including pro) sold over 100 million units in total till the end of 2019.
Now if you think about the demand here and divide the 100 mils for 12 months that gives you around 8.3 mil units per month. Lets say you release 5 mils the first month and you will get supply issue.
Now think about the graphics like 3080 , they will sell 2-3m (if lucky) overall. All units 3080 sold ever. Do you see the magnitude here? On top of that, that's just PS4. There's Xbox as well so imagine what a demand in the console market is and suddenly "demand and supply issue" gets totally different meaning here.