Friday, March 19th 2021

NVIDIA Doubles GeForce NOW Pricing With New Priority Membership Plan

Mar 19th, 2021 02:09 Discuss (60 Comments)

NVIDIA launched their first cloud gaming service way back in 2013 in the form of NVIDIA Grid for the NVIDIA Shield which allowed users to play a library of games hosted on NVIDIA servers. This service was renamed to GeForce NOW in 2015 and an additional option of purchasing individual games was also introduced. When NVIDIA launched GeForce NOW for Windows, and Macintosh in 2017 they switched to a "bring your own games" model which required the user to own a compatible game on their Steam or other storefront account. When GeForce NOW officially exited beta in 2020 two pricing tiers were available free and the 4.99 USD/month Founders plan. The free plan was limited to 1080/60p with a max session time of one hour while Founders subscribers gained access to raytracing and six hour sessions along with priority access to servers.

NVIDIA have recently announced changes to the pricing for GeForce NOW as the service enters into it's second year of general release. NVIDIA has discontinued the Founders membership for new subscribers and has replaced it with the Priority membership plan for 9.99 USD/month or 99.99 USD/year. Current Founders members will receive a Founders for Life membership which renews at 4.99 USD/month for the lifetime of the subscription. This latest price increases comes as NVIDIA continues to expand the service launching in new countries and nearing 10 million members.

Source: NVIDIA

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60 Comments on NVIDIA Doubles GeForce NOW Pricing With New Priority Membership Plan

#26

qubit

Overclocked quantum bit

AusWolfWhy would it be unlikely? Look at current graphics card prices. If there's a shortage, or there's no competition to your services, you can charge as much as you want.

Edit: I used to think £500 2060s, £600 5700 XTs and £1000 3070s were unlikely, but they're apparently not.

Check out my later comment at post 18.

#27

Bones

I just love this:
"Founders for Life membership which renews at 4.99 USD/month for the lifetime of the subscription".

Geez....
If you pay the bill every month don't you think it should renew every month anyway?

And the misleading reference making one think at first glance it's for life as in your lifetime.
But says it right there, "For the life of the subscription".... And just for how long is that?
:confused:

#28

loracle706

Africa still neglected because not too rich, which shows that this geforce now is made just for the rich, you bastard thieves.

#29

AusWolf

BonesI just love this:
"Founders for Life membership which renews at 4.99 USD/month for the lifetime of the subscription".

Geez....
If you pay the bill every month don't you think it should renew every month anyway?

And the misleading reference making one think at first glance it's for life as in your lifetime.
But says it right there, "For the life of the subscription".... And just for how long is that?
:confused:

Using the same analogy: lifetime warranty = the lifetime of the product. If the product breaks, its lifetime is over, thus your warranty is invalid. :nutkick:

Seriously, this kind of clever wording is just proof that big companies do whatever they want, and we consumers either accept whatever comes, or don't pay for said services. For me, it's just a reason not to subscribe for anything, and try to own everything I pay for (as much as it is possible nowadays).

qubitCheck out my later comment at post 18.

Yep. I wrote my reply before checking #18. Sorry.

loracle706Africa still neglected because not too rich, which shows that this geforce now is made just for the rich, you bastard thieves.

I'm sorry that you had to realise that nvidia isn't a charity organisation.

#30

bug

loracle706Africa still neglected because not too rich, which shows that this geforce now is made just for the rich, you bastard thieves.

You do realize the free plan is left untouched, don't you?

#31

Outback Bronze

RandAlThorEconomy of scale - said infrastructure is cheaper per user if there is a lot of users, than just only a few ...

Has their original infrastructure gone past the optimum level where costs per additional units has begun to increase?

#32

BSim500

RandAlThorEconomy of scale - said infrastructure is cheaper per user if there is a lot of users, than just only a few ...

I've always believed this stuff to be more of a "loss leader", ie, it has to be abnormally cheap at launch or it won't pick up any traction at all. Another issue I see rarely discussed is that if this stuff really takes off and starts to put massive load on infrastructure, as time goes by we may see a reduction in bitrates kind of like how despite how massively wealthy Google is, Youtube today looks like over-compressed cr*p (same thing happened with digital OTA TV broadcasts in many countries as more channels got squeezed in). Doesn't bother me anyway as I have zero interest in this stuff but I do laugh at those proclaiming this to be the "saviour" of PC gaming on the back of naively relying on service providers not upping the price / reducing bitrates over the long term.

#33

TheLostSwede

News Editor

ixiDoes anyone know a person who have subbed to this? On my end no one is interested in this.

I did for a little while, when it was still free, if that counts.

#34

ixi

TheLostSwedeI did for a little while, when it was still free, if that counts.

How was it? What games you played?

#35

TheLostSwede

News Editor

ixiHow was it? What games you played?

See my first post in this thread.

#36

Shihab

loracle706Africa still neglected because not too rich, which shows that this geforce now is made just for the rich, you bastard thieves.

Well, what were you expecting? It is a luxury after all. And even if we disregarded other necessities,the infrastructure for this luxury is practically non-existent to begin with.
*Sending this through a tethered phone internet because my home internet is down thanks to rolling blackouts*

#37

TheDeeGee

Still cheaper than a 1000 bucks 3060 Ti which lasts 4 years.

#38

ZoneDymo

Look Nvidia is just a small startup company trying to find their way, they want to grow but can't do it without your help.

#39

bug

ZoneDymoLook Nvidia is just a small startup company trying to find their way, they want to grow but can't do it without your help.

I'm not sure what the problem is. The free tier is still there. The paid-for tier is more expensive now (but not exactly double the price, there was no discount for 1y subscriptions before). Plus, the press seems to forget now, but when the service made public, it was clearly specified the $4.99 was only for the first year. People wondered back then what will happen after the year was over, now they have their answer.

It's not like Nvidia invented the introductory price.

#40

Sjorn5

This really isn't news, it was said this the 5$ was discounted rate. Other than way too many haters.

For a limited time, we’re offering the premium experience as a Founders membership. The first three months are free, followed by a discounted rate of $4.99 a month for all of 2020. This special offer is part of our commitment to working with the community that continues to help us improve GeForce NOW

Here is link from Nvidia when opening geforce for everyone.
Geforce NOW open for all

#41

AusWolf

BSim500I've always believed this stuff to be more of a "loss leader", ie, it has to be abnormally cheap at launch or it won't pick up any traction at all. Another issue I see rarely discussed is that if this stuff really takes off and starts to put massive load on infrastructure, as time goes by we may see a reduction in bitrates kind of like how despite how massively wealthy Google is, Youtube today looks like over-compressed cr*p (same thing happened with digital OTA TV broadcasts in many countries as more channels got squeezed in). Doesn't bother me anyway as I have zero interest in this stuff but I do laugh at those proclaiming this to be the "saviour" of PC gaming on the back of naively relying on service providers not upping the price / reducing bitrates over the long term.

Agreed. I don't understand why people like giving up control over the services they use to companies that only limit access in hopes of increasing their profit margins. I mean, if you have a gaming PC, use it (offline). If you don't, I guess GeForce NOW might be a good way to try a few games out and then decide if it's worth building a gaming PC or not. Subscription services are never meant to be reliable long-term. Period.

Oh man, how much I miss the times when you bought your games on CD/DVD in a store!

#42

bogami

This is called rocketing in the normal world, and if he had enough legal knowledge, he would sue for this kind of blackmail ! :mad:

#43

spnidel

Outback BronzeProbably have to pay for a bigger infrastructure now no?

how is that the customer's concern

#44

Outback Bronze

spnidelhow is that the customer's concern

Price increase.

#45

spnidel

Outback BronzePrice increase.

ya but how is the infrastructure increase my concern?

#46

Fluffmeister

stimpy88nGreedia

I can safely assume you aren't one of their investors or shareholders.

#47

Caring1

TheDeeGeeStill cheaper than a 1000 bucks 3060 Ti which lasts 4 years.

So how much is the resale value of this subscription service again? /s

#48

silentbogo

Why is this even on the front page. Sensationalism again? Sheep syndrome?
Price did not double, the "limited time offer" ended. It's your typical "get the 1st year at 50% discount" tactics, which every subscription service uses since 80s.

Caring1So how much is the resale value of this subscription service again?

It's a service, not goods. Your monthly internet bill has no resale value either.

Legacy-ZAPointless to try this in countries that have absolutely pathetic broadband

Except for AU and US, the internet is excellent in highlighted countries. Heck, I only pay >$10/mo for 400Mbit/s internet with ext. IP and up to 1Gbit/s for internal traffic (e.g. within ukr. exchange networks). Bandwidth requirements for 1080p60 cloud gaming are exactly the same as for 1080p60 video streaming. The only thing that's of importance nowadays, is latency.

#49

Caring1

silentbogoIt's a service, not goods. Your monthly internet bill has no resale value either.

Yes, sorry I forgot to indicate it was sarcasm.

#50

stimpy88

FluffmeisterI can safely assume you aren't one of their investors or shareholders.

Nope, unlike the majority of this forum so it seems.

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NVIDIA Doubles GeForce NOW Pricing With New Priority Membership Plan

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