Wednesday, March 24th 2021

MSI to Hike Graphics Card Pricing, Expects GPU Supply to Remain Tight Throughout 2021

MSI is planning to raise prices of its graphics cards, according to a DigiTimes report, according to company chair Joseph Hsu, speaking at an investors conference on Tuesday. He stated that the company expects demand for motherboards, gaming notebooks, and graphics cards, to remain robust throughout 2021, with shipment increases to be had in the range of 30-50%. The DigiTimes report points to the likelihood of new GPU launches by NVIDIA in Q2-2021, and Intel 500-series chipset motherboards to positively impact MSI's shipments. Besides overwhelming demand, import duties and rising logistics costs are blamed for rising hardware prices.
Source: DigiTimes
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50 Comments on MSI to Hike Graphics Card Pricing, Expects GPU Supply to Remain Tight Throughout 2021

#26
Diverge
Everyone who has a current gen GPU won't need to upgrade for years. Given all the BS involved in buying PC parts, it makes no sense to upgrade in the future unless prices come down, or gains are huge. Until those things happen, let them waste their time and money designing new stuff people can't buy, or don't want to.
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#27
Unregistered
Glad I got my 3070 Gaming X Trio at MSRP. Wouldn't have paid a cent more.
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#28
sutyi
neatfeatguySo you're saying this whole situation was started by Nvidia so they could push their GeForce Now service. Gotcha. Nvidia is to blame. You said it!
Haven't said anything like that. Why do you lot always have some twisted angle on everything I'll never know...

I merely stated that instead of buying midrange graphics cards north of 800€ you might as well just get a GFN subscription and play on that if you have decent enough internet for €10 per month till this whole ordeal goes away on the GPU market. If it never recovers then PC gaming is done in it current from...
Dave65Here's a thought, don't buy the damn things, I won't!
Not planing on...

Unless I can snag a reference 6700 XT from the German AMD DirectBuy store from one of the drops trough a friend I'll be sitting pretty on GTX 1080 that has been kindly lent to me.

I'm sure as heck wont be paying 2-3x MSRP for anything that ain't food, water of heating in the winter. Here in Hungary I'm already paying 27% VAT over MSRP pricing, that being said if really need something badly I would probably pay another 20% precent on top of that if it was needed for work. Anything beyond that is the the effit territory....
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#29
TheinsanegamerN
Dave65Here's a thought, don't buy the damn things, I won't!
NOOOOO I NEEED TO CONSOOOOM PRODUCT!

People lose their minds over every price hike, JFC. You can tell based on who whines the most those who dont remember 2006, or 2014. GPU prices fluctuate, they'll come back down as demand and supply normalize. Always happens. If only the PC was backwards compatible with 25+ years of games that can be played on a literal potato these days......
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#30
Renald
This problem is going to last while Ethereum remain above 100$, and a huge fall is not going to happen.
Actually I just ask myself : in how much time I can cover the gap over MSRP selling my stupid coins ? I'm not a miner but I don't want to pay extra for nothing.

I ran a few number, and it would take around 3-4 months of mining 24/7 to make 400$ easy, even with high prices on energy. Ethereum is so high it doesn't matter anymore, it's an optimization.
So basically :
- You buy a 750€ RX 6700 XT => 750€ easy to find in europe in the biggest online and 100% legit resellers, you can order all day long.
- you Mine like 12h a day (sleep + work average)
- you cash out every 50€ so you don't get impacted by traders
- in a matter of 6 month, you made 300€ and are back at MSRP
- quit mining and stop polluting for nothing

This is clearly sad to make plans like this but it works, it's safe (pretty much), and you don't have to mine for the rest of your life. The fact is you "help" by mining : other miners will start to get less money (it's negligeable at our scale).

I don't know if it's the best thing to do, but I'm searching for 3 months now, and I came to the conclusion that fighting bots to get one of the few GPU produced AND getting in our store is a lost cause.
It's also pretty close to a RTX 3070, so, even if I wish to have a 6800, it's going to be a 6-month fight I'm not ready to take this way.
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#31
Unregistered
I figure they can do what they like. I have stopped buying 'new' GPUs and have moved to the 2nd and 3rd hand markets to get mine. The pricing on cards today is just out of this world ridiculous. Happy to wait and pickup used gear down the road.
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#32
tiled-cpu
Look, miners make 100x their capital investment on these GPUs, it's only right that GPU manufacturers get at least 75% of that profit. These GPUs should be $5,000 each for the time being until Cryptocurrency settles down. Gamers are not the main costumers of GPUs for now, if you're a gamer do NOT buy.
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#33
Fluffmeister
As much as it sucks you can't blame them really, why should scalpers or the middlemen make all the profit.
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#34
rhaoul
They will bring back the government in their business. This market needs to be regulated.
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#35
Renald
Razrback16I figure they can do what they like. I have stopped buying 'new' GPUs and have moved to the 2nd and 3rd hand markets to get mine. The pricing on cards today is just out of this world ridiculous. Happy to wait and pickup used gear down the road.
Even if doesn't make sense at first, buying 2nd hand GPU, is mostly buying used mining GPU, so you're making them richer. Buying brand new GPU is a loss since prrice are inflated but it's a profit they won't make, and a card they they won't resell in 2 years.
What MSI is doing is very cruel for gamers, because we want to have those GPU, but we can't because they are worth 2-4k depending on GPU. And it's going to last for a long time. Energy is not impacting the bills anymore, so they can just mine, selling, buy more GPU, and continue.
Look, miners make 100x their capital investment on these GPUs, it's only right that GPU manufacturers get at least 75% of that profit. These GPUs should be $5,000 each for the time being until Cryptocurrency settles down. Gamers are not the main costumers of GPUs for now, if you're a gamer do NOT buy.
If you are a gamer don't buy an old one right now, it's the worst you could do.
I agree that miners are making huge profit, and it's going to settle down. But not for the next 2-3 years at least.
Not buying those GPU is giving them all of it, because they will if they can.
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#36
lexluthermiester
Yeah, MSI? I'm holding up a pair of fingers for you. Do you need help guessing which ones?
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#37
TheOne
So MSI is saying that they think the market is about to recover and they need to price gouge while they can?
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#38
medi01
Puzzling part is AMD nearly matching NV supplies (at least on mindfactory), despite major available capacity gap Samsung vs TSMC...
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#39
Raendor
billESTthanks !!!!!!!!!!!!!

used graphic card price rise to ......


if you want to play there is xbox serie X 5700 XT + 20 % SSD 1TO for 500

if you want to work : the price is not important its professional product : HT tax , or the price is for your society ... or cut off the benefit
series X is significantly more powerful (52 rdna2 CUs) than 6700xt (40 rdna2 CUs), let alone 5700xt (40 rdna1 CUs) you mentioned. It’s a beast of a gaming device for merely 500 and in current situation.
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#40
Zareek
I've been seriously considering ditching PC gaming and this is only helping me think it's the right decision. I could switch over to Linux and leave the Windows gaming behind. Maybe get a new console to occasionally scratch that itch.
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#41
DonKnotts
sutyiTo be fare, that GeForce Now service seems evermore attractive by the day...
Unfortunately for me, I live in the US outside of the major metropolitan areas, so even that's not an option for me because of terrible broadband service. The best option I have (and only until Starlink becomes a reality) is a fixed wireless provider that charges $89 a month for 10mbps down 2mbps up with a monthly cap.

As much as I don't like the idea of game streaming services, I'd probably go for it if I could at this point. I sure as hell can't afford to upgrade like I had planned at this point.
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#42
boidsonly

[URL='https://www.techpowerup.com/280120/msi-to-hike-graphics-card-pricing-expects-gpu-supply-to-remain-tight-throughout-2021']MSI to Price Gouge Graphics Card[/URL]s [ATTACH type="full"]193750[/ATTACH]

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#43
Gmr_Chick
DivergeEveryone who has a current gen GPU won't need to upgrade for years. Given all the BS involved in buying PC parts, it makes no sense to upgrade in the future unless prices come down, or gains are huge. Until those things happen, let them waste their time and money designing new stuff people can't buy, or don't want to.
Define "current gen" :)
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#44
Unregistered
RenaldEven if doesn't make sense at first, buying 2nd hand GPU, is mostly buying used mining GPU, so you're making them richer. Buying brand new GPU is a loss since prrice are inflated but it's a profit they won't make, and a card they they won't resell in 2 years.
What MSI is doing is very cruel for gamers, because we want to have those GPU, but we can't because they are worth 2-4k depending on GPU. And it's going to last for a long time. Energy is not impacting the bills anymore, so they can just mine, selling, buy more GPU, and continue.
Couldn't care less as long as I get the price I want.
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#45
Upgrayedd
AlexaI'm pretty sure everyone is hiking their GPU prices right now not just MSI
I won't buy MSI anymore because of their prices. It's EVGA only from now on.
The top model air cooled 3080 from EVGA is $880
The bottom tier model from MSI is $1,070. Now they're going up more? MSI can suck it till they choke.
ZareekI've been seriously considering ditching PC gaming and this is only helping me think it's the right decision. I could switch over to Linux and leave the Windows gaming behind. Maybe get a new console to occasionally scratch that itch.
Oh yeah you think you gonna get your hands on a console now? Lol
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#46
watzupken
I feel if there is no need to upgrade/ replace, then best to avoid buying any hardware now. I guess GPU makers noticed that the earlier price hike did not make much of a dent to demand, so they are back for more. Basically it seem to me that they are selling less, so looking to charge more to offset the lost in revenue & profit.
Raendorseries X is significantly more powerful (52 rdna2 CUs) than 6700xt (40 rdna2 CUs), let alone 5700xt (40 rdna1 CUs) you mentioned. It’s a beast of a gaming device for merely 500 and in current situation.
Can't really compare it this way though. The GPU in the Xbox Series X have beefier specs for sure, with more CUs and a wider 320 bit memory bus, but the RX 6700 XT makes up the difference with clockspeed. There is a tight power budget for consoles, so both the CPU and GPU don't clock as high as what we see in a desktop. But I do agree that the Xbox Series X is actually a great deal for the USD 499 MSRP even on paper where the RTX 3070 by itself cost at least USD 499 when it was first launched.
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#47
Unregistered
UpgrayeddI won't buy MSI anymore because of their prices. It's EVGA only from now on.
The top model air cooled 3080 from EVGA is $880
The bottom tier model from MSI is $1,070. Now they're going up more? MSI can suck it till they choke.
Congrats, over here every EVGA model I've seen when I was searching for my 3070 was overpriced.
#48
hat
Enthusiast
It doesn't matter anyway when the only graphics card anyone can find is the "out of stock" edition...
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#49
RH92
UpgrayeddI won't buy MSI anymore because of their prices. It's EVGA only from now on.
The top model air cooled 3080 from EVGA is $880
The bottom tier model from MSI is $1,070. Now they're going up more? MSI can suck it till they choke.
Mind you even EVGA did raised their prices but yeah nowhere near to the same extend with the likes of ASUS and MSI . I have been lucky enough to secure a 3080TUF at a somewhat decent price for the European market ( which is even more Fed up ) but if i had to pick one manufacturer right now it would certainly be EVGA !
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#50
Renald
Gmr_ChickDefine "current gen" :)
Personally I bought a 2070 a few month after the Super version were out. No way I'm changing to another card.
My friends is a lost cause : he has an ATI 7950 (maybe even ATI 7850). I just bought him a RX 6700 XT for 750€ which is great considering where he lives : Ireland.
They can't directly buy from normal stores, and can only use UK based websites, but it now comes with a problem : border tax. Any recent card at MSRP becomes a 1000€ card or so, because of this. There's a 170£ fee for the cheapest.

Anything under an RX 480 is for me "old gen". You can still play with it very nicely, but forget about max details or 4K, and dig a grave if you want to do both.
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