Wednesday, May 12th 2021
HyperX Renews Sponsorship with Pokimane as Brand Ambassador
HyperX, the gaming division of Kingston Technology Company, Inc., today announced the re-signing of top female content creator Pokimane. Under the sponsorship, Pokimane will be using HyperX gaming headsets, keyboards, mice, and mouse pads exclusively in her streaming content and other marketing initiatives.
"It was an easy choice for me to renew my partnership with HyperX after another incredible year with them," said Pokimane, content creator, HyperX ambassador. "My Cloud Alpha S headset already goes with me everywhere and I can't wait to see what HyperX creates in the future!" Pokimane began her streaming career as a League of Legends streamer after diverting from a chemical engineering career path. She rapidly became one of the top female content creators with successful channels across multiple platforms. As a HyperX brand ambassador, Pokimane will continue to help deliver the HyperX gaming story to her growing audience of more than 28 million fans.
"HyperX is proud to partner with Pokimane for another year," said Khoi Nguyen, influencer marketing manager, HyperX. "As a strong supporter of diversity in gaming and a long-standing sponsor of Pokimane, we believe it's important to elevate the women in this industry. We are looking forward to this continued alliance with Pokimane and developing new content and activations with our gaming peripherals - inspiring all gamers to achieve their best."
From top-tier headsets with legendary comfort and amazing audio, to keyboards designed for digital domination and mice providing the ultimate precision and accuracy, HyperX has all the peripherals to provide the best gaming experience. As a top female streamer, Pokimane understands the value of having reliable and high-performance gaming gear, making her an ideal partner and member of the HyperX family.
"It was an easy choice for me to renew my partnership with HyperX after another incredible year with them," said Pokimane, content creator, HyperX ambassador. "My Cloud Alpha S headset already goes with me everywhere and I can't wait to see what HyperX creates in the future!" Pokimane began her streaming career as a League of Legends streamer after diverting from a chemical engineering career path. She rapidly became one of the top female content creators with successful channels across multiple platforms. As a HyperX brand ambassador, Pokimane will continue to help deliver the HyperX gaming story to her growing audience of more than 28 million fans.
From top-tier headsets with legendary comfort and amazing audio, to keyboards designed for digital domination and mice providing the ultimate precision and accuracy, HyperX has all the peripherals to provide the best gaming experience. As a top female streamer, Pokimane understands the value of having reliable and high-performance gaming gear, making her an ideal partner and member of the HyperX family.
56 Comments on HyperX Renews Sponsorship with Pokimane as Brand Ambassador
*the melodious chords of a harp echo in the background as my old living room comes into focus*
~ 1999 ~
Mom: "Zack, pick up your Pokimanes."
Me: "No."
*the harp returns as we slowly fade to black*
one can be a streamer and entertain through personality, just as would a comedian. But if one is referred to, or worse, calls oneself "content creator" would imply that he generates media that may not be of value, but must be deemed of value so he may profit. So having "content creator" as your only title would not be good looks. for example, a metal smith who has presence on youtube is a content creator of metalworking. where as jake paul... ...is a content creator through and through.
now I'm targeting the HyperX Cloud 2 Wireless but realizing that she's this brand's ambassador makes me abandon this pursuit,
can anybody suggest a decent budget headset? If anything I will buy the ROCCAT Elo 7.1 and call it a good choice.Which headset is that?
Oh? This? It's the HyperX, reeeeeeeeeeeeeaaally good headset, you can use my affiliate link down below.
I wasted three minutes on looking her up. Seems she is a shitty person, but she likes showing her cute face and thinly covered breasts on the Internet so teenage boys watch her with drool on their keyboards so she's a good marketing vector for a corporation trying to sell products to this audience.
The real question should therefore be: How the fuck is this news?
Probably now someone will report this post, and it will be moderated, while misinformed misogyny goes unchecked and people shit all over a young woman just because they think she’s attractive...
en.wikipedia.org/wiki/Fedmyster
The problem is how twitch has slowly turned into a softcore porn site and then gaming brands use these ladies for advertising, when they often have nothing to do with gaming anymore
Just because pretty young women are used as marketing tools, you assume those against that, don't like women.
"Thirst" is the lusting after someone you find sexually attractive, perhaps you meant "pack mentality", yet neither apply.
"Misinformed misogyny" another nice term oft used to reinforce ones own argument without evidential substance, I thought feminism died out a while back, looks like we found a relic.
It's all about equality now.
www.cnn.com/2020/06/30/tech/fedmyster-removed-offlinetv/index.html
Again, have you read the thread? Here’s the very first post, followed by a bunch of other posts shitting on her for being a trash person or because she’s attractive.
I asked for an explanation as to why she’s a trash person, and all we have is a 25 page screed written by a guy who sexually harassed her and 7 other women...
If she’s trash because she’s attractive, well, that’s some real incel shit as far as I can tell. Why hold someone’s looks against them, ever, in any case?(can’t say I don’t agree with this last line, though)
Aside, I agree with you and mussels entirely that society objectifies and exploits women for their sexuality, but I don’t see how that explains the posts quoted above unless misogyny
Still, maybe I’m wrong and she actually is a trash person (she very well could be!). But I’ve read some articles about her, the org she was in etc, and all I can find is this document written by, again, a self-admitted serial sexual harasser...
No one is forcing her to use her sexuality to gain followers, and again, you have yet to point out any misogyny in this thread.
I see people pointing out she is using her looks to gain a following.
That's what misogyny looks like. When you assume women only get ahead because they're women, and denigrate their accomplishments/achievements. If they had sponsored Generic_White_Man_Gamer_375, nobody would bat an eye. But they sponsor a young woman and suddenly people are outraged.
www.google.com/search?q=female+gaming+streamers&tbm=isch&ved=2ahUKEwiVmemj-s_wAhWRAzQIHXo_DHwQ2-cCegQIABAA&oq=female+gaming+streamers&gs_lcp=CgNpbWcQAzICCABQyaQDWMmkA2CGqANoAHAAeACAAbkBiAG5AZIBAzAuMZgBAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&ei=R_uhYNXZKJGH0PEP-v6w4Ac&bih=625&biw=1366&safe=off&hl=en
nypost.com/2020/06/25/sex-addict-claims-hot-female-gamers-caused-him-to-injure-penis/
also about you calling that guy for lying. from my standpoint it sounds like he was being manipulated. Though the Fedmeister thing is just one peice of the first article i listed. She lied to try and get another streamer kicked out of their residence who she didnt like.
Also, how is it objectifying? I spent almost fifteen years on the university, learning by day and working by night just to support myself on any reasonable level. I spent unreasonable amounts of money and time to improve my qualifications. A woman I grew up with has no education, no skills, no ambition above finding a rich guy. And yet she makes more than me, just for showing her body on the Internet. It's me who has to pay child support (in taxes) for women who just don't feel like working so they have a baby or two and live on government support.
If anything, exploitation goes both ways. Yes, some men treat women as sexual objects, but even more women treat men as mobile ATMs. I'd say humans are just a shitty species in general.