eww. tsmc factory time being used for something other than GPU's = strategic mistake by AMD in the long term. not the short term maybe, but this is really their only chance to finally compete with Nvidia. AMD really needed to gain some gpu market share before it is to late and they are blowing it for short term profits. probably so some other company will buy them out and they can retire on golden parachutes. heh.

lynx29eww. tsmc factory time being used for something other than GPU's = strategic mistake by AMD in the long term. not the short term maybe, but this is really their only chance to finally compete with Nvidia. AMD really needed to gain some gpu market share before it is to late and they are blowing it for short term profits. probably so some other company will buy them out and they can retire on golden parachutes. heh.

oh well. can't expect to much from capitalism.

Why do you believe GPU'z are more strategically valuable then CPU's, they have the same battle for market share against intel as well. Why would you sacrifice a line up for more profit in the short term with GPU'z, it makes no sense. They are continuing their plans as intended.

lynx29eww. tsmc factory time being used for something other than GPU's = strategic mistake by AMD in the long term. not the short term maybe, but this is really their only chance to finally compete with Nvidia. AMD really needed to gain some gpu market share before it is to late and they are blowing it for short term profits. probably so some other company will buy them out and they can retire on golden parachutes. heh.

oh well. can't expect to much from capitalism.

What are you talking about? Do you know how much more profit there is in CPUs? And how easy they are to produce compared to GPUs? Common now!!!

mickel116Why do you believe GPU'z are more strategically valuable then CPU's, they have the same battle for market share against intel as well. Why would you sacrifice a line up for more profit in the short term with GPU'z, it makes no sense. They are continuing their plans as intended.

they already won the battle with the Intel, or at least have enough market share to no longer worry about Intel dominating.

with gpu's - if you don't have enough market share long enough, all game companies will focus on nvidia for optimization, because they are the ones 99% of gamers will have. Nvidia held a 70-80% market share before 6xxx series gpu's launched. AMD gained a few percentage points but due to supply it was halted. if Nvidia ever reach 90-99% range its all over for AMD in gpu sector, no incentive for PC game makers specifically to optimize for AMD gpu's at that point.

NkdWhat are you talking about? Do you know how much more profit there is in CPUs? And how easy they are to produce compared to GPUs? Common now!!!

in the short term. not the long term.

mickel116Why do you believe GPU'z are more strategically valuable then CPU's, they have the same battle for market share against intel as well. Why would you sacrifice a line up for more profit in the short term with GPU'z, it makes no sense. They are continuing their plans as intended.

NkdWhat are you talking about? Do you know how much more profit there is in CPUs? And how easy they are to produce compared to GPUs? Common now!!!

Dont feed trolls, they are stupid by choice

lynx29eww. tsmc factory time being used for something other than GPU's = strategic mistake by AMD in the long term. not the short term maybe, but this is really their only chance to finally compete with Nvidia. AMD really needed to gain some gpu market share before it is to late and they are blowing it for short term profits. probably so some other company will buy them out and they can retire on golden parachutes. heh.

GPU has bigger Chip compare to zen chip, amd make more money selling Ryzen than Radeon, Think about it each Ryzen wafer will yield more than Radeon Wafer

You guys really think that the high-end server/workstation market is not important to profit margins? Short term GPUs might make cash, but long term you want to gain business / high-end market. See Apple having a very small share of the market while having the great majority of the profits in the smartphone market

JoniISkandarGPU has bigger Chip compare to zen chip, amd make more money selling Ryzen than Radeon, Think about it each Ryzen wafer will yield more than Radeon Wafer

because AMD needs to keep it's PC gpu market share strong while it can, if it wants to keep it's stock strong long term, not just short term.

If Nvidia dominates the market for to long, AMD will only be making CPU's, and that's it. Like I said, if I am a game developer, and I am making a PC only game, why in the world would I spend any time and limited resources/funds implementing AMD gpu specific features like FSR, etc - when 95% of PC gamers have Nvidia gpu's. so when Nvidia dominates and reaches that magic number of market share of GPU's (which they are not far from doing) it will be a snowball effect that will eventually lead to AMD gpu department just collapsing in on itself.

n-sterYou guys really think that the high-end server/workstation market is not important to profit margins? Short term GPUs might make cash, but long term you want to gain business / high-end market. See Apple having a very small share of the market while having the great majority of the profits in the smartphone market

Threadripper isn't for high end servers, that's EPYC chips you are thinking of.

lynx29eww. tsmc factory time being used for something other than GPU's = strategic mistake by AMD in the long term. not the short term maybe, but this is really their only chance to finally compete with Nvidia. AMD really needed to gain some gpu market share before it is to late...

Yeah I don't agree.

This GPU generation, AMD has done a lot to catch up with Nvidia - I even bought my first AMD card, a 6900XT and I'm really happy with it. But let's be realistic here, no amount of manufacturing of the 6000 series cards is going to convince the masses to give up better ray-tracing or hardware up-scaling.

Personally, and just going by the rumour-mill, it looks as though AMD will have something much more attractive in RDNA3... I know, wait 'till next gen'...

beedooYeah I don't agree.

This GPU generation, AMD has done a lot to catch up with Nvidia - I even bought my first AMD card, a 6900XT and I'm really happy with it. But let's be realistic here, no amount of manufacturing of the 6000 series cards is going to convince the masses to give up better ray-tracing or hardware up-scaling.

Personally, and just going by the rumour-mill, it looks as though AMD will have something much more attractive in RDNA3... I know, wait 'till next gen'...

I understand what you are saying, and I agree with it partially. I would say AMD if they focused more heavily on their limited TSMC factory time with these 6xxx gpu serious would get a little more foothold in the gpu market to keep Nvidia at bay from that dominating number, that is the point I am trying to make. If Nvidia gets to far a lead - there will literally be a snowball effect where no incentive for AMD to make gpu's anymore, cause 95% of games will be heavily coded and optimized for Nvidia.

lynx29I understand what you are saying, and I agree with it partially. I would say AMD if they focused more heavily on their limited TSMC factory time with these 6xxx gpu serious would get a little more foothold in the gpu market to keep Nvidia at bay from that dominating number, that is the point I am trying to make. If Nvidia gets to far a lead - there will literally be a snowball effect where no incentive for AMD to make gpu's anymore, cause 95% of games will be heavily coded and optimized for Nvidia.

You ignore the fact that both Playstation and XBOX use gpu chips from AMD. How many games are ported or created for both PC market and console market? Games are heavily coded and optimized for AMD in consoles too so it's not so easy for software companies to ignore AMD unless if Sony and Microsoft go with NVIDIA in the future for their consoles.

lynx29If Nvidia gets to far a lead - there will literally be a snowball effect where no incentive for AMD to make gpu's anymore, cause 95% of games will be heavily coded and optimized for Nvidia.

Really? That sounds like a rumor that I heard during the pre-Ryzen era of the previous decade, if not right when Ryzen was coming out, IIRC, because AMD was struggling, but that was with CPUs.

lynx29I understand what you are saying, and I agree with it partially. I would say AMD if they focused more heavily on their limited TSMC factory time with these 6xxx gpu serious would get a little more foothold in the gpu market to keep Nvidia at bay from that dominating number, that is the point I am trying to make. If Nvidia gets to far a lead - there will literally be a snowball effect where no incentive for AMD to make gpu's anymore, cause 95% of games will be heavily coded and optimized for Nvidia.

Don't forget the consoles.
AMD can also sell AMD only PCs. So as long as they sell cpu and keep making huge profits, they'll be able to sell gpu.

lynx29I understand what you are saying, and I agree with it partially. I would say AMD if they focused more heavily on their limited TSMC factory time with these 6xxx gpu serious would get a little more foothold in the gpu market to keep Nvidia at bay from that dominating number, that is the point I am trying to make. If Nvidia gets to far a lead - there will literally be a snowball effect where no incentive for AMD to make gpu's anymore, cause 95% of games will be heavily coded and optimized for Nvidia.

I think you put too much emphasis on the market share and winning with Intel. AMD is doing fine and the market share won't change over one night. Intel is not sleeping you know and AMD needs to keep it's pace intact in the CPU market. It is not about losing or winning it is a constant battle and underestimating your opponent is a really rookie mistake. Putting more resources on GPUs to weaken the CPU development would have been a rookie mistake from AMD and thinking that Intel lost already and won't come up with a new better CPUs is foolish in my opinion.
It is very desirable for anyone that AMD is releasing new HEDT and Server CPUs this year. In my opinion it is a very good move. GPUs are still selling and AMD did a good job catching up with NV a little and that was the plan for AMD. I think the next step for GPUs is the new upcoming GPUs to bring more heat and battle to NV no the 6000 series. This GPUs have done their part.

lynx29eww. tsmc factory time being used for something other than GPU's = strategic mistake by AMD in the long term. not the short term maybe, but this is really their only chance to finally compete with Nvidia. AMD really needed to gain some gpu market share before it is to late and they are blowing it for short term profits. probably so some other company will buy them out and they can retire on golden parachutes. heh.

So you basically want to AMD to think : "Since Intel doesn't have anything that can really compete with TR, we have decided that our customers don't need something faster than last gen. We will only update our CPU line up once Intel release something threatening."

For some reason, that give me déjà vu...

n-sterYou guys really think that the high-end server/workstation market is not important to profit margins? Short term GPUs might make cash, but long term you want to gain business / high-end market. See Apple having a very small share of the market while having the great majority of the profits in the smartphone market

It's just one guy against the whole world, against all odds and all reason.

lynx29eww. tsmc factory time being used for something other than GPU's = strategic mistake by AMD in the long term. not the short term maybe, but this is really their only chance to finally compete with Nvidia. AMD really needed to gain some gpu market share before it is to late and they are blowing it for short term profits. probably so some other company will buy them out and they can retire on golden parachutes. heh.

I'm pretty sure Lisa Su is a helluva lot smarter than you in this regard.

ratirtI think you put too much emphasis on the market share and winning with Intel. AMD is doing fine and the market share won't change over one night. Intel is not sleeping you know and AMD needs to keep it's pace intact in the CPU market. It is not about losing or winning it is a constant battle and underestimating your opponent is a really rookie mistake. Putting more resources on GPUs to weaken the CPU development would have been a rookie mistake from AMD and thinking that Intel lost already and won't come up with a new better CPUs is foolish in my opinion.
It is very desirable for anyone that AMD is releasing new HEDT and Server CPUs this year. In my opinion it is a very good move. GPUs are still selling and AMD did a good job catching up with NV a little and that was the plan for AMD. I think the next step for GPUs is the new upcoming GPUs to bring more heat and battle to NV no the 6000 series. This GPUs have done their part.

this is true. I just hope Nvidia doesn't dominate, cause if we lose competition in gpu sector its going to suck... lol

thesmokingmanI'm pretty sure Lisa Su is a helluva lot smarter than you in this regard.

Actually, there are rumors AMD is positioning itself for max short term profits and intends to sell the company for a golden parachute walk away. I'm not sure how much truth there is to it, but yeah... so in that regard, yes she is smarter than me, because money is everything at the end of the day, but on same hand from a specific gamer perspective, no (again only if true).

lynx29this is true. I just hope Nvidia doesn't dominate, cause if we lose competition in gpu sector its going to suck... lol

Losing competition would have been a very bad thing but it will not happen over night either. 6000 series GPUs from AMD are very competitive and a good product, although the prices are screwed up. I would not cross AMD off. One step at a time and step with 6000 series has been indeed a good one. Lets wait and see what the strategy AMD will take. Remember, Intel is joining GPU market and that is a very good news. Things can get very interesting next year or even end of this one.

lynx29Actually, there are rumors AMD is positioning itself for max short term profits and intends to sell the company for a golden parachute walk away. I'm not sure how much truth there is to it, but yeah... so in that regard, yes she is smarter than me, because money is everything at the end of the day, but on same hand from a specific gamer perspective, no (again only if true).

Oh yes, must be why they bought Xilinx for 40bn... To maximise their liquid capital and return if they sell the business... Cos spending money and making acquisitions makes a company easier to sell.
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Nephilim666Oh yes, must be why they bought Xilinx for 40bn... To maximise their liquid capital and return if they sell the business... Cos spending money and making acquisitions makes a company easier to sell.
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I was just going based off what I saw on a youtube channel, I have no idea either way personally.