Monday, September 27th 2021

AMD CEO Lisa Su First Woman to Receive the IEEE Robert N. Noyce Medal for Semiconductor Excellence

by
Raevenlord
 Discuss (54 Comments)
AMD CEO Dr. Lisa Su last Friday joined an exclusive list of personalities whose contributions to he semiconductor industry have been deemed relevant enough to receive the prestigious Robert N. Noyce medal. The award, attributed by the IEEE and funded by Intel, was awarded to Lisa Su in recognition of her "leadership in groundbreaking semiconductor products and successful business strategies that contributed to the strength of the microelectronics industry." Her current and past actions at AMD have pulled most of the weight behind this recognition, as Dr. Lisa Su has completely turned around a company that was bleeding talent and dollars, reversing its 2$ per share lows from AMD's 2014 up to today's $110 per share.

Lisa Su divides her carrier in two parts: the first ten to 15 years where she moved and produced as an MIT-trained electrical engineer, where she earned bachelor's, master's, and doctoral degrees on the subject. The move towards management of research and technological teams actually happened during her stint in IBM; after 11 years at the company, in 2006 she was appointed vice president of IBM's semiconductor research and development center in New York. She then moved on to AMD as senior vice president in charge of the company's global business units, where she was so impressively skilled it only took her two years to become President and CEO of AMD. Her nomination for the Robert N. Noyce Medal paints her as the first woman to have ever received it. In 1993, MIT female graduates where 32% of the total; in 2016, that number increased to 50%.
"To be honest, I would have never imagined that I would receive the Noyce award," Lisa Su, who is an IEEE Fellow, says. "It's an honor of a lifetime. To have that recognition from my peers in the technical community is a humbling experience. But I love what I do and being able to contribute to the semiconductor industry."
Source: IEEE

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54 Comments on AMD CEO Lisa Su First Woman to Receive the IEEE Robert N. Noyce Medal for Semiconductor Excellence

#26
InVasMani
stimpy88Good for her, she earnt it.

But I will say that if these Alder Lake rumours are true, then she dropped the ball, big time!
I mean if all it took was getting clowned by a intelligent driven woman from a company they screwed over to get Intel's largest generation IPC gain possibly in it's history then it's all the more clear that consumers need Lisa Su on their side fighting the good fight for both us and AMD.
RaevenlordYes, one can do everything perfectly and still fail. Intel will come out on top eventually - there's almost no way they won't. Just compare budgets.

I'd also like to say I'm glad this comment section is mostly positive and congratulatory. This is noice.
Fully agree I mean I don't have to like it, but Intel just has a massive R&D budget over AMD so it's a uphill battle. You don't exactly need the best engineer's in all instances if you can hire 2 or 3 times as many that are nearly as capable and can get more work done. I guess on the flipside where the really talented engineer's matter is when things get overly complex and you really want that one in a million brilliant Einstein mind on your side. The thing is Intel has a easier time attracting that exceptional mind with it's budget is the sad reality this is why near monopolies are a problem and need to be held more accountable and if governments won't consumers at least need to try to do so from time to time.
Posted on Reply
#27
eidairaman1
The Exiled Airman
stimpy88 is a FUD spreader, like las is.
Posted on Reply
#28
r9
Let's be honest Zen was all around crapshoot selling Ryzen with OC clocks as stock clocks is what bailed them.
AMD had a choice of selling it as crappy stock performer and crappy overclocker instead they overclocked the shit of it and they called those stock clocks and if you do try to overclock you are not getting even past the single core boost clocks.
However it looked at least on paper like it was competing with intel again.
1800x $500 vs i7700k $350
1800X was 5% slower in productivity and 11% slower in Gaming.
1800$ 3% vs i7 7700k 20% overclocking margin.
If i7 7700k was clocked 5GHz like what AMD did overclocking theirs to the max and calling it stock clocks Zen 1 would have been a still born with 25%-35% deficit while 40% more expensive.
Not to mention the poor memory compatibility on Zen1.
Posted on Reply
#29
eidairaman1
The Exiled Airman
stimpy88Good for her, she earnt it.

But I will say that if these Alder Lake rumours are true, then she dropped the ball, big time!
AMD isn't sleeping, Lisa Su has said keep moving forward, and upward. That is what the Arrow of Advanced Micro Devices represents.
r9Let's be honest Zen was all around crapshoot selling Ryzen with OC clocks as stock clocks is what bailed them.
AMD had a choice of selling it as crappy stock performer and crappy overclocker instead they overclocked the shit of it and they called those stock clocks and if you do try to overclock you are not getting even past the single core boost clocks.
However it looked at least on paper like it was competing with intel again.
1800x $500 vs i7700k $350
1800X was 5% slower in productivity and 11% slower in Gaming.
1800$ 3% vs i7 7700k 20% overclocking margin.
If i7 7700k was clocked 5GHz like what AMD did overclocking theirs to the max and calling it stock clocks Zen 1 would have been a still born with 25%-35% deficit while 40% more expensive.
Not to mention the poor memory compatibility on Zen1.
Performance for AMD was left on the table for OCers to discover, Intel didn't leave that. Doesn't that remind you of what the FX 9370 and 9590 were?

6-12 series intels are inefficient and HOT AS f like the FX

Yet AMD did that 9 years ago and intel has been continuing their bs by undermining customers since the P4.
Posted on Reply
#30
r9
eidairaman1AMD isn't sleeping, Lisa Su has said keep moving forward, and upward. That is what the Arrow of Advanced Micro Devices represents.


Performance for AMD was left on the table for OCers to discover, Intel didn't leave that. Doesn't that remind you of what the FX 9370 and 9590 were?

6-12 series intels are inefficient and HOT AS f like the FX

Yet AMD did that 9 years ago and intel has been continuing their bs by undermining customers since the P4.
"Performance for AMD was left on the table for OCers to discover" Discover that they are overclocked to the max and customers comparing Ryzen CPUs to Intel CPU that have another 20% headroom ?
Hey I'm not trying to hate on AMD just telling the truth. On the other side of the coin if it wasn't for Ryzen we would have been probable still stuck with 6 core CPUs.
So I'm very glad that their stock clock stunt worked.
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#31
maxfly
Well deserved Dr.Su!
Posted on Reply
#32
Splinterdog
She put AMD back on the map. Up until about 2010 I had been building mainly Intel PCs for customers and the hundreds I've built since then, up to and including last month, have been about 90% AMD with Radeon GPUs in one form or another. I may be speaking from a third world market, but pricing has been a huge factor for me, both on CPUs and GPUs, where AMD has consistently beaten Intel on price in recent years.
I agree that it takes team work, but you need a good skipper to steer the ship.
Posted on Reply
#33
AusWolf
P4-630Noice! :D
I had a feeling this would be the first comment here. :D
Posted on Reply
#34
TheoneandonlyMrK
RaevenlordYes, one can do everything perfectly and still fail. Intel will come out on top eventually - there's almost no way they won't. Just compare budgets.

I'd also like to say I'm glad this comment section is mostly positive and congratulatory. This is nice.
Intel's Rnd is split into more pots including process improvements.

AMD get to buy others RND while utilizing they're own, it worked so well Intel's joined in, but they do still have more line's to develop for.

Lisa Su smashed the ball out the park,. She deserves all the tributes award's and honours, though I would allow her uncle some too.
Posted on Reply
#35
Nanochip
stimpy88Good for her, she earnt it.

But I will say that if these Alder Lake rumours are true, then she dropped the ball, big time!
Ball is in Intel’s court to come back. Alder Lake being a beast doesn’t negate from Lisa Su’s excellence, and it also does not have anything to do with Lisa Su, other than maybe Zen's excellence inspired intel to come back. Long live x86.
Posted on Reply
#36
Gmr_Chick
As a woman, this article puts the biggest smile on my face. Sister Su be gettin her TCB (Taking Care of Business) on and I truly think she absolutely deserves to be recognized for her achievements :toast:
Posted on Reply
#37
Fouquin
r9Let's be honest Zen was all around crapshoot selling Ryzen with OC clocks as stock clocks is what bailed them.
AMD had a choice of selling it as crappy stock performer and crappy overclocker instead they overclocked the shit of it and they called those stock clocks and if you do try to overclock you are not getting even past the single core boost clocks.
However it looked at least on paper like it was competing with intel again.
1800x $500 vs i7700k $350
1800X was 5% slower in productivity and 11% slower in Gaming.
1800$ 3% vs i7 7700k 20% overclocking margin.
If i7 7700k was clocked 5GHz like what AMD did overclocking theirs to the max and calling it stock clocks Zen 1 would have been a still born with 25%-35% deficit while 40% more expensive.
Not to mention the poor memory compatibility on Zen1.
Son you must have already forgotten that Zen 1 was targeting Intel's illustrious HEDT lineup, and tackled it across every metric at a fraction of the price. What do you think happened to Intel HEDT? Not a single new SKU in nearly two full years. Zen completely enveloped that market, and we're better for it. The 7700K is a footnote in the "CPUs of 2017" category, especially after Intel was forced to capitulate the 4C/8T cadence and release a desktop part with an actual, tangible performance increase rather than just continually overclocking their previous gen. Nobody recommends buying a used 7700K these days, but somebody might recommend a 1700X or 1800X to a budget conscious buyer looking at doing some medium to heavy code compiles, rendering, or handling a few VMs.
Posted on Reply
#38
Audioave10
Intel is a Monster and to compete with them at any level is impressive. Lisa Su has held her own in a cut-throat business. Its more easy to respect her
rather than any Intel CEO.
Posted on Reply
#39
Tardian
Su became senior vice president and general manager at Advanced Micro Devices (AMD) in January 2012, overseeing the company's global business units and the "end-to-end business execution" of AMD's products. Over the next two years she "played a prominent role" in pushing the company to diversify beyond the PC market, including working with Microsoft and Sony to place AMD chips in Xbox One and PS4 game consoles.
When Su joined AMD in 2012, about 10 percent of sales came from non-PC products. By February 2015, roughly 40 percent of AMD's sales came from non-PC markets, such as video game consoles and embedded devices. In May 2015, Su and other AMD executives presented a long-term strategy for the company to focus on developing high-performance computing and graphics technologies for three growth areas: gaming, datacenter, and "immersive platforms" markets.
In January 2016, Su announced that AMD was working on new FinFET-based chips to create a new line of microprocessors, products, accelerated processing units (APUs), graphics chips, and semi-custom chip designs for unreleased video game consoles. AMD's share value spiked in July 2016, when AMD reported strong revenue growth. Fortune attributed the "impressive" statistic to Su, stating she "continues to execute on her comeback plan ... key gains in graphics and video gaming console chips have boosted results as well as a savvy deal to license server chip designs in China".
After the initial launch of Zen chips in quarter two 2017, AMD's percentage of the CPU market share surged to nearly 11%. Ryzen CPUs have received favorable reviews from a variety of news outlets, specifically highlighting their high thread counts at prices drastically lower than those of Intel's, especially in the high-performance computing market with AMD's Ryzen Threadripper line of workstation processors.
en.wikipedia.org/wiki/Lisa_Su

History constantly undervalues the accomplishments of women.
Posted on Reply
#40
eidairaman1
The Exiled Airman
Audioave10Intel is a Monster and to compete with them at any level is impressive. Lisa Su has held her own in a cut-throat business. Its more easy to respect her
rather than any Intel CEO.
AMD has innovated for decades...

K5, K6, K7, K8, K10, Zen.

AMD may have "failed" with FXbut im seeing things on Youtube where FX are smoother in gaming than a core i7 quad....
Posted on Reply
#41
watzupken
lasWithout Jim Keller, Lisa Su would have failed. The man behind Zen arch.

No zen and AMD would have been pretty much dead at this point.
I think you are confused. Jim Keller definitely contributed a lot to the success of AMD, this I don't deny. However, credit has to be given to Lisa that steered AMD out of very difficult waters. I can argue that if AMD sank, Zen CPUs will never see the light of the day. In addition, a company cannot rely on the CEO to be successful. The CEO's role is to oversee that things are well oiled and work closely with the respective leads to ensure that the company meets their strategic goal together.
r9Let's be honest Zen was all around crapshoot selling Ryzen with OC clocks as stock clocks is what bailed them.
AMD had a choice of selling it as crappy stock performer and crappy overclocker instead they overclocked the shit of it and they called those stock clocks and if you do try to overclock you are not getting even past the single core boost clocks.
However it looked at least on paper like it was competing with intel again.
1800x $500 vs i7700k $350
1800X was 5% slower in productivity and 11% slower in Gaming.
1800$ 3% vs i7 7700k 20% overclocking margin.
If i7 7700k was clocked 5GHz like what AMD did overclocking theirs to the max and calling it stock clocks Zen 1 would have been a still born with 25%-35% deficit while 40% more expensive.
Not to mention the poor memory compatibility on Zen1.
While it is true that the first iteration of Zen wasn't as good, but it was a significant leap from Bulldozer in terms of performance. Not only that, it was also very competitively priced. It is the "Zen moment" that gave Intel that big smack on their face for falling asleep and milking consumers with expensive 4 core processors. I've tried the R5 1600X and while there are teething issues at launch, I've never looked back and regretted not buying a quad core i5 for the same amount of money. And it is true I can't overclock much on the 1600X, but at least it is not artificially locked on the Intel non-K chips with a need for an expensive Z series motherboard to OC.
Posted on Reply
#42
AlwaysHope
An Intel funded award goes to AMD!
The irony.... :laugh:
Posted on Reply
#43
Audioave10
eidairaman1AMD has innovated for decades...

K5, K6, K7, K8, K10, Zen.

AMD may have "failed" with FXbut im seeing things on Youtube where FX are smoother in gaming than a core i7 quad....
Yes! I've had at least 12 AMD CPU's including the 8370 in my XP build and for older games its great.
Posted on Reply
#44
Unregistered
NanochipShe has a doctorate degree from MIT.
Not a real doctor then. Fortunately she doesn't enforce this title unlike some others.
lasHaha, no AMD were not changing at all before Zen arch. They were pretty much dead, if Zen had failed AMD would be bankrupt by now.

Luckily for AMD, Intel was stuck on 14nm and this was also a major reason for the succes. Ryzen were not really great till 3000 series and especially 5000 series. GloFo 12nm was trash, atleast it was cheap.
Of course it's a combination of circumstances that led to her success. It's all about luck.
#45
laszlo
hope she will wear a black leather jacket ...
Posted on Reply
#46
stimpy88
laszlohope she will wear a black leather jacket ...
I, for one, am glad she is nothing like her narcissistic brother. Everybody likes to work with AMD, nobody likes to work with nGreedia.
Posted on Reply
#47
las
stimpy88I, for one, am glad she is nothing like her narcissistic brother. Everybody likes to work with AMD, nobody likes to work with nGreedia.
Haha. I have worked at several game dev's (infrastucture, not programming) and I know for sure that most game dev's would love to work with Nvidia. Nvidia also pays good money to implement their stuff (and gives free videocards sometimes, "for testing purposes" but they really decide themselves).

Please stop making things up :laugh:

Nvidia is the big player. Everyone with ambitions wants to work with the big players.
Posted on Reply
#48
XiGMAKiD
Raevenlord...the first ten to 15 years where she moved and produced as an MIT-trained electrical engineer, where she earned bachelor's, master's, and doctoral degrees on the subject. The move towards management of research and technological teams actually happened during her stint in IBM; after 11 years at the company, in 2006 she was appointed vice president of IBM's semiconductor research and development center in New York. She then moved on to AMD as senior vice president in charge of the company's global business units, where she was so impressively skilled it only took her two years to become President and CEO of AMD
Whenever people whine about the tech sector is male dominated and needs more female they should look up to Lisa Su to see what it takes to become excellent
Posted on Reply
#49
Splinterdog
Xex360Not a real doctor then. Fortunately she doesn't enforce this title unlike some others.
When you get a degree in Argentina as a lawyer or accountant, you can add Doctor before your name, so I'm always asking my wife, "What's up Doc?" (she's an accountant) :D
Posted on Reply
#50
GhostRyder
If anyone earned it, its Lisa Su! She turned AMD around and made them more than compete.
Posted on Reply
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