Thursday, December 30th 2021

Some ASUS B660 and H610 mATX Motherboard Pricing Leaks

With less than a week to the expected announcement for the rest of Intel's Alder Lake family of CPUs, as well as accompanying motherboards, pricing has leaked on a few ASUS B660 and H610 motherboards from a somewhat more unusual location, namely Ecuador. Courtesy of @harukaze5719, who tends to leak all sorts of things on Twitter, we now have a rough idea of what some of ASUS' upcoming motherboards will cost.

The models leaked are the Prime B660M-A WIFI D4, Prime B660M-A D4 and Prime H610M-E D4, all of which are fairly basic models and maybe the most noteworthy thing about them is how little you get for your money. The Prime B660M-A WIFI D4 is listed for US$191.11, which includes 12 percent VAT, although the official currency in Ecuador is US dollars. That said, electronics are normally more pricey in Ecuador than the US, so this should also be taken into account here.
Going without WiFi brings down the Prime B660M-A D4 to US$165.56, which suggests the cost of products with WiFi are higher in Ecuador than in most other countries. Finally we have the Prime H610M-E D4, a board that doesn't deserve to have the word prime in its model name, which is listed at US$121.11. It's possibly the most basic motherboard we've seen in a while and we'd be surprised if it would allow the higher-end Alder Lake CPUs to boost to their full potential.

The Prime H610M-E D4 lacks PCIe 5.0 support and apart from the x16 PCIe 4.0 slot for the GPU, there's a single PCIe 3.0 x1 slot. The lack of slots is not due to a wealth of M.2 slots either, although the board does at least have two of those, but we can't make out if they're PCIe 4.0 or 3.0 from the silk screening on the motherboard. Furthermore we're looking at two DIMM slots, four SATA ports and a whopping two rear USB 3.0 ports, with a further two from a front panel header. At least the board has both DP and HDMI display outputs, as well as a VGA connector, so this board could be ok for a basic office PC.

The Prime B660M-A boards also lack PCIe 5.0 support from what we can tell and aren't all that much more well equipped. The boards have two additional, physical x16 slots, but they appear to be x1 and x4 electrically and at least the top one is only PCIe 3.0. At least one of the two M.2 slots come with a heatsink here and it's pretty clear that that slot is PCIe 4.0. Again, we spot four SATA ports, but here we get a full set of four DIMM slots. In the USB department things aren't much better here, but around the back there are at least two USB 3.2 10 Gbps ports, with a front header for a further two, plus a single header for USB 3.2 20 Gbps port. Two HDMI ports and a DP port rounds off the feature set.
Sources: TecnoMega Store, via @harukaze5719
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30 Comments on Some ASUS B660 and H610 mATX Motherboard Pricing Leaks

#1
Chaitanya
What are they smoking? 160$+ for motherboard based on B series chipset is a joke.
Posted on Reply
#2
ixi
ChaitanyaWhat are they smoking? 160$+ for motherboard based on B series chipset is a joke.
Somehow I'm not surprised, there are gonna be cheaper boards in B chipset list, Asus being Asus. Look at Z boards prices, same sh*t overpriced.
Posted on Reply
#3
bonehead123
ChaitanyaWhat are they smoking?
Must be some really good, high-quality stuff.... can we have some too, oh purty pleeeze :roll:
Posted on Reply
#5
bug
ChaitanyaWhat are they smoking? 160$+ for motherboard based on B series chipset is a joke.
Most of B550 boards for AMD are also pretty expensive. Few models can be had for $150 or less. And you're sacrificing a lot for that price.

Also, is this settled now? We get B660 and H610 and H670 got the axe? My 12600k is still looking for a mobo...

Edit: I missed that this is about Asus boards. Shave off at least $20 to get the prices from every other manufacturer.
Posted on Reply
#6
Sithaer
bugMost of B550 boards for AMD are also pretty expensive. Few models can be had for $150 or less. And you're sacrificing a lot for that price.

Also, is this settled now? We get B660 and H610 and H670 got the axe? My 12600k is still looking for a mobo...

Edit: I missed that this is about Asus boards. Shave off at least $20 to get the prices from every other manufacturer.
Dunno, I can get a brand new Asus TUF Gaming B550M Plus for ~117 $ and that mobo has everything I would ever need + solid VRM in that price range. 'based on various B550 mobo reviews I watched'
For some reason where I live the Intel mobos are more expensive than the AMD mobos in the same category/brand/feature set. 'and then AMD CPUs cost a lot more so theres that..'

If I bought/switched into a new platform then I would want at least that kind of mobo.
Considering that I paid around ~130 $ for my B350 F Strix back in 2018 May and its still serving me well and thats about the max I'm willing to pay for a mobo.
Posted on Reply
#7
ShurikN
I feel sorry for the poor soul that pays 120 for that Prime H610. That thing looks atrocious.
Posted on Reply
#8
oobymach
I have a question, why are ps2 ports on motherboards still a thing? I mean the old timey printer port is gone, so is the old timey serial port, why not let the ps2 port die?

Serious question, does anybody alive today own AND use a ps2 mouse or keyboard? I'm guessing nobody still has a ball mouse kicking around in use, can we just get extra usb ports here in the year 2021/2022 where that port has been unused for 20 years or more?
Posted on Reply
#9
Ruru
S.T.A.R.S.
Unbelievaly high prices for locked boards. And isn't Prime their cheap lineup?
Posted on Reply
#10
Unregistered
oobymachI have a question, why are ps2 ports on motherboards still a thing? I mean the old timey printer port is gone, so is the old timey serial port, why not let the ps2 port die?

Serious question, does anybody alive today own AND use a ps2 mouse or keyboard? I'm guessing nobody still has a ball mouse kicking around in use, can we just get extra usb ports here in the year 2021/2022 where that port has been unused for 20 years or more?
They seemingly only put them on cheaper ones now
Posted on Edit | Reply
#11
Ruru
S.T.A.R.S.
oobymachI have a question, why are ps2 ports on motherboards still a thing? I mean the old timey printer port is gone, so is the old timey serial port, why not let the ps2 port die?

Serious question, does anybody alive today own AND use a ps2 mouse or keyboard? I'm guessing nobody still has a ball mouse kicking around in use, can we just get extra usb ports here in the year 2021/2022 where that port has been unused for 20 years or more?
I see lot more use for PS/2 port than those paraller/serial ports. Dunno how it's today, but at least I remember several years that "serious" gamers used PS/2 over USB with keyboards. But when have you seen a printer using a centronics port or any serial port peripheral in the last 15 years? And they take more space in the I/O area.
Posted on Reply
#12
Nephilim666
MaenadI see lot more use for PS/2 port than those paraller/serial ports. Dunno how it's today, but at least I remember several years that "serious" gamers used PS/2 over USB with keyboards. But when have you seen a printer using a centronics port or any serial port peripheral in the last 15 years? And they take more space in the I/O area.
All manner of scientific equipment still uses the serial comm ports. Serial to USB dongles are buggy and require drivers. for me personally, it's more useful than a PS2 port.
Posted on Reply
#13
bug
SithaerDunno, I can get a brand new Asus TUF Gaming B550M Plus for ~117 $ and that mobo has everything I would ever need + solid VRM in that price range. 'based on various B550 mobo reviews I watched'
For some reason where I live the Intel mobos are more expensive than the AMD mobos in the same category/brand/feature set. 'and then AMD CPUs cost a lot more so theres that..'

If I bought/switched into a new platform then I would want at least that kind of mobo.
Considering that I paid around ~130 $ for my B350 F Strix back in 2018 May and its still serving me well and thats about the max I'm willing to pay for a mobo.
I said few models are available for under $150, the fact that you have one does not negate that (congrats on a solid mobo, btw). A quick scan on newegg, for example, says less than half the B550 mobos can be had for under $150. Some of those only because they're on sale. Too bad newegg doesn't have a filter for decent mobos, I didn't have the time to which are too watered down to be worth it.

I miss the days when $200 got you an ABit NF7 or DFI LanParty which where cream of the crop. But here we are today :(

Edit: While we're at it, let's also keep a moment of silence for SoundStorm ;)
Posted on Reply
#14
asdkj1740
i like h610 with two m.2 slots. this makes b660 with two m.2 slots embarrassed.
Posted on Reply
#15
Crackong
WoW a basic B660 (with WIFI) model costing $200.
So $400 for a 12400 + B660 (with WIFI)
Posted on Reply
#16
looniam
asdkj1740i like h610 with two m.2 slots. this makes b660 with two m.2 slots embarrassed.
how many do you expect on a M-ATX board?
sure there's the back but just no.
Posted on Reply
#17
asdkj1740
looniamhow many do you expect on a M-ATX board?
sure there's the back but just no.
three, two by chipset, on matx b660, those expensive ones especially.
plenty of space actually even on matx front PCB. just the matter of mobo vendors' willingness.
looniamthose are not expensive in today's market. hardly $15-$20 more than the B560's m-atx; which besides a for wifi card on a few boards, were all two M.2 slot boards also. no way give up pci-e slot where you can add more NVME, audio or any other expansion card . . . motherboard vendors don't have to fill every niche.

all have crap USB connectivity you wanna complain about a little M.2 slot :p
because mobo vendors are saving costs by not adding pcie switches there.
not to mention 14 pcie lanes are not fully utilized on lots of b660.
Posted on Reply
#18
looniam
asdkj1740three, two by chipset, on matx b660, those expensive ones especially.
plenty of space actually even on matx front PCB. just the matter of mobo vendors' willingness.


because mobo vendors are saving costs by not adding pcie switches there.
not to mention 14 pcie lanes are not fully utilized on lots of b660.
gee go figure, saving pennies on the budget line, what's this world coming too? :rolleyes:

go get an add in card for $10 if it's that important.

have a nice day. :)
Posted on Reply
#19
TheLostSwede
News Editor
bugMost of B550 boards for AMD are also pretty expensive. Few models can be had for $150 or less. And you're sacrificing a lot for that price.

Also, is this settled now? We get B660 and H610 and H670 got the axe? My 12600k is still looking for a mobo...

Edit: I missed that this is about Asus boards. Shave off at least $20 to get the prices from every other manufacturer.
H670 hasn't been axed, it was a bad rumour.
Posted on Reply
#20
TheinsanegamerN
ChaitanyaWhat are they smoking? 160$+ for motherboard based on B series chipset is a joke.
PCIe 5.0 tracing is even more expensive then 4.0

Higher prices for copper
Higher shipping prices
Limited workforce
Rising wages
Rampant inflation
Millions of consoomers willing to pay $3000+ to build a PC
Asus under the influence of "we are worth more $$$" disease.

Take your pick
TheLostSwedeH670 hasn't been axed, it was a bad rumour.
Hopefully, but while we've gotten leaks and lists of B660 and H610 boards, H670 boards have been suspiciously absent.
Posted on Reply
#21
ExcuseMeWtf
"In search of incredible" text written on socket cover missed one word.

It was RIPOFF.
Posted on Reply
#22
milewski1015
oobymachI have a question, why are ps2 ports on motherboards still a thing?
Thought I remember hearing somewhere that they're handy for extreme overclockers running on LN2 where the sub-zero temps might cause issues with USB devices when booting. Don't quote me on that reasoning, but that would explain why you find PS2 ports on the super high-end OC boards like the Asus Maximus Z690 Apex, MSI MEG Z690 Unify-X, Gigabyte Z690 Aorus Tachyon, EVGA Z590 Dark (and likely the Z690 Dark), etc.
Posted on Reply
#23
Chrispy_
I don't understand why removing the WiFi also removes half of the VRM heatsink. Stupid product segmentation from ASUS as always, chances are good that MSI and Gigabyte's equivalent models have full VRM heatsinks.

Why does ASUS do this? Why do all of their sub-models in every lineup suck donkey balls for asinine reasons? Why do I need to pay for a useless WiFi module no desktop should ever need just to get a basic heatsink included on my VRMs?
ShurikNI feel sorry for the poor soul that pays 120 for that Prime H610. That thing looks atrocious.
It's a $50 board with ASUS brand tax (so 20-30% more expensive than similar-spec boards from Gigabyte/Asrock/MSI) and then you have to add 50% more for the supply issues affecting all new boards right now.

Even so, that would make the expected street price of that Prime H610 $99 or so against $79 competition from the other three. At $120 it's just a joke.
Posted on Reply
#24
bug
CrackongWoW a basic B660 (with WIFI) model costing $200.
So $400 for a 12400 + B660 (with WIFI)
It's actually not bad. You don't need WiFi on a desktop*, so you can shave off $20-30 on that. Buy anything other than Asus and shave another $20-30. And you get a pretty good price. Not cheap overall, but great bang for what you're paying.

*most of the time. But even if you need it, chances are you already have a WiFi adapter, so you can still forego wireless on your new mobo.
Posted on Reply
#25
TheLostSwede
News Editor
Chrispy_I don't understand why removing the WiFi also removes half of the VRM heatsink. Stupid product segmentation from ASUS as always, chances are good that MSI and Gigabyte's equivalent models have full VRM heatsinks.

Why does ASUS do this? Why do all of their sub-models in every lineup suck donkey balls for asinine reasons? Why do I need to pay for a useless WiFi module no desktop should ever need just to get a basic heatsink included on my VRMs?
Oh, good catch, I totally missed that. Very odd indeed.
milewski1015Thought I remember hearing somewhere that they're handy for extreme overclockers running on LN2 where the sub-zero temps might cause issues with USB devices when booting. Don't quote me on that reasoning, but that would explain why you find PS2 ports on the super high-end OC boards like the Asus Maximus Z690 Apex, MSI MEG Z690 Unify-X, Gigabyte Z690 Aorus Tachyon, EVGA Z590 Dark (and likely the Z690 Dark), etc.
It's not related to temperatures, but rather some bus stability issues which makes USB unreliable at really high clock speeds.
Posted on Reply
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