Tuesday, December 27th 2022
Leaked MSI Intel B760 Chipset Motherboard Pricing Puts them Between $170-$230
At CES, Intel is expected to launch the bulk of its 13th Gen Core "Raptor Lake" processor family, consisting of "locked" 65 W SKUs; along with two cheaper motherboard chipset options than the Z790—the B760 and H770. The Bx60 chipset options are sought after by the mainstream desktop crowd that likes to buy value sub-$250 processor SKUs, but over the years, motherboard manufacturers have been upscaling Bx60 chipset with premium onboard components, to target the crowd that likes to buy the upper tier of 65 W SKUs (think Core i5-13600, i7-13700, or the top i9-13900 non-K). With the 700-series chipset, however, it looks like the price for entry for the platform has just gone up. The cheapest MSI motherboard based on the B760 chipset, according to a leaked price-list, is USD $170, for a PRO-series motherboard SKU that's usually considered entry-level for MSI.
The MSI PRO B760M-A WiFi DDR4 Micro-ATX motherboard, according to this price-list, goes for $170, followed by the PRO B760-P WiFi DDR4 (ATX form-factor) at $180. From here begins MSI's Gaming series motherboards. There are as many as four MAG Mortar SKUs. At $180, you get the MAG B760M Mortar DDR4. At $190 you get the MAG B760M Mortar (DDR5) and MAG B760M Mortar DDR4 WiFi; followed by the MAG B760M Mortar WiFi (DDR5) at $200. With this series, MSI is introducing a couple of MAG Mortar MAX SKUs, which probably feature better VRM or onboard audio. The DDR4 version is priced at $220, and the DDR5 version at $230. Moving a notch up, we have the popular MAG Tomahawk SKUs, with the DDR4 version at $220, and the DDR5 version at $230. The only MPG series SKU is also the lineup's only Mini-ITX one—the MPG B760I Edge WiFi DDR4, priced at $210.
Source:
chi11eddog (Twitter)
The MSI PRO B760M-A WiFi DDR4 Micro-ATX motherboard, according to this price-list, goes for $170, followed by the PRO B760-P WiFi DDR4 (ATX form-factor) at $180. From here begins MSI's Gaming series motherboards. There are as many as four MAG Mortar SKUs. At $180, you get the MAG B760M Mortar DDR4. At $190 you get the MAG B760M Mortar (DDR5) and MAG B760M Mortar DDR4 WiFi; followed by the MAG B760M Mortar WiFi (DDR5) at $200. With this series, MSI is introducing a couple of MAG Mortar MAX SKUs, which probably feature better VRM or onboard audio. The DDR4 version is priced at $220, and the DDR5 version at $230. Moving a notch up, we have the popular MAG Tomahawk SKUs, with the DDR4 version at $220, and the DDR5 version at $230. The only MPG series SKU is also the lineup's only Mini-ITX one—the MPG B760I Edge WiFi DDR4, priced at $210.
26 Comments on Leaked MSI Intel B760 Chipset Motherboard Pricing Puts them Between $170-$230
It's not new if it's been opened, and a chance of other shit happening too.
Rocket Lake and older CPUs still sell, they make up 10% of total number of CPUs sold in November and ~20% in months before. And that's the enthusiast market, not OEM. It would be very unwise for Intel to stop production of 400 and 500 chipsets ... let alone 600.
There's more interesting data that you can see in the next to last graph in the report. Firstly, every generation has a very long tail. Also, total Alder Lake sales has actually gone up a bit, not down, since Raptor Lake was introduced. At the red side, AM4 sales have gone up sharply since AM5 was introduced.
Regarding profit ... it should be as you say but who knows. Older nodes, if optimised and already amortised, may still make substantial profit. Not record profit but every li'l billion counts.
Mindfactory's current sales to date for Zen 4 are 7830, made up of 7900X 1280, 7950X 1690, 7600X 1980 and 7700X 2880.
For Raptor Lake current sales to date are 11810, made up of 13900K/KF 1610, 13700K/KF 4720 and 13600K/KF 5480.
B760 sales will be mainly driven by the i5 13400/F, 13500 and 13600 CPUs expected imminently. B760s still look to be cheaper than the B650 equivalents, and for the lower cost Intel i5s DDR4 is still a factor. B760 DDR5 boards seem to be slightly more expensive that the DDR4 boards and so nearer to the B650s in price.