Monday, April 10th 2023

FrozenCPU To Close Once Again

FrozenCPU has announced that they will be closing their doors to shift focus to their ModRight brand. FrozenCPU was best known for their expansive selection of enthusiast water cooling gear, accessories, mod gear, and excellent customer service in the mid to late 2000s. They were an early example of a premium online storefront in North America that has had a lasting legacy on a niche market. On the announcement page for the closure they state that orders will be taken through April 30th, 2023 and that all in-stock items will be 50% off with the code "SAVENOW" to clear out their entire remaining inventory.

This is not the first time FrozenCPU has shuttered. Back in 2015 they closed with little warning after a dramatic series of events led to warehouse damages and all personnel being fired. Accounts went uncredited, vendors went unpaid, and shipments never left. The company returned after a few months with an entirely new team of staff and leadership, looking to clean the slate and pave a new road forward. Vendors were appeased, previous orders fulfilled, and for the last five years they've remained fairly untroubled.
FrozenCPU has posted a news post simply titled, "Sad Goodbye" which reads as follows:
FrozenCPU, a pioneer of liquid cooling for desktops since 1999, has decided to close their online retail operation. They have enjoyed great success since its inception when determined founder, Mark Friga, started the company out of a 1-bedroom apartment in upstate NY. That success is attributed to impeccable customer service, offering many custom modifications and being in a niche market that exploded in popularity.

They will move away from ecommerce to focus on expanding their ModRight brand. In 2013 they made a splash when then owner, Mark Friga, developed and patented the first of its kind anti-static assembly mat. The ModRight Mod-Mat Xtreme allows you to build or assemble PC components while staying safe from electrostatic discharge due to the mat material. The useful measuring devices printed on the mat in full color is what makes it so special.

"We want to Thank everyone for their patronage through the years and our loyal fans and followers for being there along the way with us over the past 23 years. It was a fantastic journey, and this was not an easy decision. We persevered through ups and downs and have now reached the time for change. Moving forward with ModRight products and partnerships is our future. We will still be here but in a different capacity", says the current owner, Lori Neva.

Everything is for sale, says Neva. They will have cash and carry days for all furniture and fixtures at the warehouse in Rochester, NY. Online orders will be accepted through April 30, 2023. Check the website www.frozencpu.com for more information and 50% off all IN STOCK items.
Source: FrozenCPU.com
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25 Comments on FrozenCPU To Close Once Again

#2
Space Lynx
Astronaut
I wonder why they didn't patent the anti static mod mat? Seems like that would be a huge source of money... cause everyone and their mom has an anti-static mod mate these days...
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#3
maxfly
Man, another one gone. I'm sad to see them go. I've bought boatloads of gear from them over the years :(
I still have several favorites saved I wanted to buy from them. I'll have to check out what's left.

For the aircooling crowd. They have alot of heatsinks, fans and other cool gear. With 50%off it won't last.
Posted on Reply
#4
Fouquin
maxflyMan, another one gone. I'm sad to see them go. I've bought boatloads of gear from them over the years :(
I still have several favorites saved I wanted to buy from them. I'll have to check out what's left.

For the aircooling crowd. They have alot of heatsinks, fans and other cool gear. With 50%off it won't last.
Yeah I saw they had decent inventory on quite a few hard to get (cheaply) fan sizes. Also they carried Noctua products, so this is a chance to grab those at a great discount.
Posted on Reply
#5
maxfly
Just wanted to confirm that true to their word the discount code works like a charm! Just saved $100 off a
Koolance pmp 450s(d5), Koolance coolant and some Bitspower fittings ;)

I hate to profit off of Frozencpus demise but if I don't someone else will.
Posted on Reply
#6
Space Lynx
Astronaut


I'm tempted to buy this, just because we will probably never see anything like this ever made again. Wild, lol
Posted on Reply
#7
80251
I'll B checking this out -- I've bought lot's of gear from frozencpu in the past. I'll be sad to see them go. I ordered a silverstone penetrator 180 fan. If they had a better case selection left I probably would've bought a new case too.
Posted on Reply
#8
FreedomEclipse
~Technological Technocrat~
Space Lynx

I'm tempted to buy this, just because we will probably never see anything like this ever made again. Wild, lol
If Zalman ever comes back... You will.
Posted on Reply
#9
Blaylock
I haven't bought from them since the 2015 debacle. The way the whole thing went down was beyond ridiculous. I wish the current employees well and pray they are able to find work elsewhere.
Posted on Reply
#10
Bones
BlaylockI haven't bought from them since the 2015 debacle. The way the whole thing went down was beyond ridiculous. I wish the current employees well and pray they are able to find work elsewhere.
Yo - Blaylock!!! :toast:

I recall that too but I've never bought anything from them before TBH.
No need to worry about it these days, I've got enough stuff to last me until I'm just "done" anyway including a barely used Danger Den waterblock for Socket 754/939.
Posted on Reply
#11
unwind-protect
Space Lynx

I'm tempted to buy this, just because we will probably never see anything like this ever made again. Wild, lol
Woah. I wish they had that for socket g34, I would get 4.
Posted on Reply
#12
redeye
bespoke water-cooling is on hard times… dazmode . com had to move back home to “stay alive” …(literally, the warehouse is in the basement now… well for the next year…
Posted on Reply
#13
ThrashZone
Hi,
Don't believe I've ever bought anything from them
Their website looks like performance pc though which i have shopped their.

There were to many bad vibes from the first closing to waste time with them since unfulfilled orders were a common complaint.
No need to test waters and the original owner was still there.
Posted on Reply
#14
80251
FrozenCPU was pretty good in the early 2000's before the coke addled nutcase of an owner screwed it up. He's long since been gone from the company now though.
Posted on Reply
#16
ThrashZone
80251FrozenCPU was pretty good in the early 2000's before the coke addled nutcase of an owner screwed it up. He's long since been gone from the company now though.
Hi,
Not really he was still the owner he just wasn't as active in day to day operations the way I saw it written on oc.net long ago.
Posted on Reply
#17
The Von Matrices
I'm not surprised. I was looking at buying some stuff from them about a month ago. 95% of their items were out of stock, and the remaining items that were in stock were way overpriced (probably the reason they were unsold).

I have no complaints about the 10 or so orders I've made with them over the last 5 years, but they weren't anything unique compared to other stores.
Posted on Reply
#18
80251
ThrashZoneHi,
Not really he was still the owner he just wasn't as active in day to day operations the way I saw it written on oc.net long ago.
The new owner was Laura Neva, I know because she emailed me about my order.
Posted on Reply
#19
skates
Space Lynx

I'm tempted to buy this, just because we will probably never see anything like this ever made again. Wild, lol
Ordered just to have. I'm collecting m.2 coolers presently because I can't find reviews on lesser known models and I like the small scale engineering. Same goes for this cooljag, its just cool.

Performances pcs is still around. The good old days of hanging around Fry's in the bay area before the dot com economy took mmm off, ordering from frozencpu, New egg after it launched.
Posted on Reply
#20
maxfly
The Von MatricesI'm not surprised. I was looking at buying some stuff from them about a month ago. 95% of their items were out of stock, and the remaining items that were in stock were way overpriced (probably the reason they were unsold).

I have no complaints about the 10 or so orders I've made with them over the last 5 years, but they weren't anything unique compared to other stores.
I hear ya. I used to order laing ddc 3.2s a couple of times a year from them @ $49.99 a pop (everywhere else was $70-$90)for my budget loops, until they ran out of them. But everything else of interest from them was so overpriced I couldn't understand how they were making any money. For example, Swiftech d5s for $180? Cmon, no one is buying that when you could get a laing/lowara d5 pump head for $69 from ppcs or Amazon.
Until they announced this sale, I hadn't ordered anything from them in 3 years.

My first of 3 orders showed up short a bottle of coolant. The box isn't even big enough to fit another bottle of coolant, so the picker/packer knew what was up. To top it off the support number is weak af. Not even an opportunity to get stuck in a que. Just a call back message. So you basically have to rely on email encounters. We all know how well that generally works out.
-Sigh-
20yrs of flawless service until today. Maybe the owner is monitoring this thread...
Posted on Reply
#21
maxfly
If you guys haven't seen it yet, primochill lrt (the best soft tubing you can get imo) is filthy at FrozenCPU, $24.99-$29.99per 10ft box at 1/2 off. I ordered a couple in my last but I'm seriously considering another couple boxes...or more. Reason? The idiotic prices I'm seeing at the other wcing joints right now. Amasuck- $39.99, Titanrig $29.99+$9.99sh haven't checked ppcs recently but they were about the same when I last ordered some clear tubing a few weeks ago.
There are some nice deals on older bp fittings as well.
Posted on Reply
#22
Calenhad
Space LynxI wonder why they didn't patent the anti static mod mat? Seems like that would be a huge source of money... cause everyone and their mom has an anti-static mod mate these days...
Because anti-static mats have been around for decades? Pretty sure you can't patent putting fancy prints on them.
Posted on Reply
#23
Space Lynx
Astronaut
CalenhadBecause anti-static mats have been around for decades? Pretty sure you can't patent putting fancy prints on them.
it said in an article that he made them, I guess I misread that as invented.

sorry.
Posted on Reply
#25
Bill_Bright
Apologies from joining this thread late - but wanted to add a couple comment from personal experience.
Space LynxI wonder why they didn't patent the anti static mod mat?
CalenhadBecause anti-static mats have been around for decades? Pretty sure you can't patent putting fancy prints on them.
Space Lynxit said in an article that he made them, I guess I misread that as invented.
There clearly was some misinformation given there. :( The site claims, "then owner, Mark Friga, developed and patented the first of its kind anti-static assembly mat."

He might have developed "his" mat that he "marketed" specifically for computer assembly. But as Calenhad correctly noted, that product has been around for decades. I used to maintain air traffic control radio systems as far back as 1972 and all our workbenches, and the floor areas below them, were covered with such anti-static matting. We bought it in 3ft x 50ft and 3ft x 100ft rolls, then cut it to size.

So I suspect the claim it was patented is not true. He may have applied for a patent, but that does not mean he got it. If he got anything, maybe it was a Trademark for his Logo or "fancy prints" on his pads.

***

As far as the site going down, that is sad. I really hate fan noise and that was a good site for finding sound dampening parts like hard drive and fan noise/vibration suppressors, case lining, and rubber grommets. I also bought (and recommended others buy) PSU testers there. They used to carry their own branded version of this PSU Tester. Having an actual voltage read out (instead of a basic LED light) made it great for house calls and verifying a supply is bad.
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