Wednesday, April 26th 2023
NVIDIA Forces MSI to Unlaunch and Recall GeForce RTX 3060 Ti SUPER 3X Graphics Card Over Confusing Naming
NVIDIA has reportedly forced MSI to cancel the launch of its GeForce RTX 3060 Ti SUPER 3X graphics card that the company debuted earlier this month. MSI has also instituted a recall of the card from the retail channel. This is over its confusing name that makes it sound like NVIDIA released a "GeForce RTX 3060 Ti SUPER" SKU, potentially affecting the sales of RTX 3060 Ti graphics cards by other board partners.
"SUPER 3X" is an MSI brand extension given to a custom-design RTX 3060 Ti G6X graphics card that has an identical board design to that of the MSI RTX 3070 Ti SUPRIM, which the company probably had a hard time selling, and later reconfigured as RTX 3060 Ti by fusing the shaders. Probably not wanting to bring its coveted SUPRIM brand extension to the performance segment, MSI decided to give it a new brand-extension. This co-branding job was so sloppy, that you can see remnants of the old SUPRIM brand still printed the card's backplate.
Sources:
HKEPC (Twitter), VideoCardz
"SUPER 3X" is an MSI brand extension given to a custom-design RTX 3060 Ti G6X graphics card that has an identical board design to that of the MSI RTX 3070 Ti SUPRIM, which the company probably had a hard time selling, and later reconfigured as RTX 3060 Ti by fusing the shaders. Probably not wanting to bring its coveted SUPRIM brand extension to the performance segment, MSI decided to give it a new brand-extension. This co-branding job was so sloppy, that you can see remnants of the old SUPRIM brand still printed the card's backplate.
31 Comments on NVIDIA Forces MSI to Unlaunch and Recall GeForce RTX 3060 Ti SUPER 3X Graphics Card Over Confusing Naming
Done - and it even got a bit faster now
Unfortunately they don't seem interested in opening the floodgates and lowering 30 series prices drastically to make them widely available like AMD has done with the RX 6000 series. That'd bring prices on Ada down, too.
Around here the "Gen Z" have forgotten what a freaking cheque is :ohwell:
Not that amd was much better passing off a 7800XT as a 7900XT and thinking 900 usd was a bargain....
I'm not going to be as hard on the 4090 and 7900XTX they are the best cards each company offers pricing and naming wise but everything below that seems off to me.