EK had a secret invite-only launch event in Taiwan this week, only letting the press know to expect something the company had never done before. We arrived to be greeted by a big racing simulator rig, currently titled EK Sim Racer, which the company is planning for retail launch in time for PAX West in early September. What distinguishes the EK Sim Racer is an extremely clean design that makes it look more like a finished car and has every feature you can think of. There's the expected seat with full motion, a 32:9 curved display, haptic feedback in various places, timing belts and a responsive wheel with plenty of buttons and sticks alike, and of course RGB lighting. The lighting in the front also acts as a visual indicator of the steering and braking in real time for the audience to look at, as we suspect this will be a product more likely to be seen in an arcade than in someone's home given the physical form factor—it will ship pre-assembled. Powering the EK Sim Racer is a pre-built EK liquid cooled system, although this is optional and you can use your own PC with the launch edition expected to sell for $19,999 by itself or $24,999 with the PC included.