Rod Fergusson, general franchise manager of Blizzard Entertainment's Diablo IP, has confirmed that IV's post-release content release model is set for some adjustments—in an interview, conducted by Dextero, he said: "When you look at the launch of the game and this first season, we see that as building a foundation on which we can build for the future. So, as we look at our quarterly seasons, and we look at our annual expansions, those are the things that we're really focused on for our live service." Several media outlets have jumped on Fergusson's statement—comparisons have been made to Bungie's approach to keeping online multiplayer franchises alive for a long time. Paul Tassi (via Forbes) pointed out that Diablo IV's leadership is pushing for the: "exact same model as Destiny 2."

Sections of the fan base have not yet warmed to this more live service-heavy content model, when compared to previous entries in the long-running ARPG series. Past reports have cited Blizzard's continued recruitment drive to bolster these efforts, albeit only for seasonal DLC. The annual release model is very much a fresh announcement, and Fergusson stopped short of revealing pricing and exact launch windows: "We've got plans, we have storylines that go well into the future. When you look back and realize that there were 11 years between Diablo III and Diablo IV, that feels like we didn't live up to our players, our community, and what they deserve. That's something we are rectifying in D4 with our seasons and our expansions."