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Diablo IV Reaches $1 Billion Milestone, Microtransactions Falling Below Activision's Usual Share

Diablo IV received some severe backlash over microtransactions when it launched back in 2023, with some bundles even costing more than the $69.99 base game. It appears, however, that its microtransaction-laden monetization strategy has paid off, according to an accidental leak on LinkedIn from senior product manager, Harrison Froeschke.

According to the now-deleted LinkedIn profile update, Diablo IV has managed to generate a total of $1 billion in total revenue since it launched, with $150 million of that coming from microtransactions and in-game purchases. Perhaps more interestingly, though, is the fact that this is unusually low for an Activision-Blizzard game.

Activision Explains Why COD: Black Ops 6 Won't Have Early Access to Campaign

In a statement shared with Call Of Duty news website Charlie Intel, Activision confirms that Call of Duty: Black Ops 6 will be sticking with a single global launch around October 25, 2024, with no early access benefits. As a result, players who are eager to try out what the Call Of Duty: Black Ops 6 narrative campaign's complex storytelling has in-store for us, will have to wait until its official release. Activision are going to be focusing on a massive global launch for all game modes on October 25.

Unlike Black Ops 6, previously released Call Of Duty titles granted early access to the campaign mode for players who pre-order the title, with access to multiplayer matches for everyone during the official launch of the game.

Blizzard Outlines Latest Diablo IV Graphical Enhancements for PC & Consoles

Today (on March 26), wanderers can conquer the horrors of Hell with a suite of new graphical enhancements available to them with patch 1.3.5. Arriving alongside our next content update, Sanctuary will be further imbued with the luscious shadows and enhanced reflections of ray tracing, plus other visual enhancements.

BASK IN THE GLOW OF NVIDIA GeForce
Players using GeForce RTX 40 Series can max out their ray tracing settings and frame rates with NVIDIA DLSS 3 Frame Generation, while other GeForce RTX users can accelerate performance with DLSS 2's Super Resolution technology. With a GeForce RTX 40 Series GPU, you can multiply performance by up to 3X thanks to DLSS 3. NVIDIA Reflex is a game-changer, reducing system latency on GeForce graphics cards and laptops. Pinpoint accuracy and timing are key to overcoming Diablo IV's most difficult fights; NVIDIA Reflex reduces system latency, making gameplay smooth and more responsive, delivering the reaction time needed in critical moments. The newest GeForce Game Ready Driver delivers the optimum experience with ray tracing, available now for download.

Xbox Game Pass Welcomes Diablo IV, The Quarry, Ark: Survival Ascended & More...

This "coming soon" announcement we're going to many different places with Game Pass, including the Old West, the open road, the other roads meant for toy themed cars, and even going to hell. That's just a small taste of where Game Pass is taking us, so let's dive in!

Available Today
Lightyear Frontier (Game Preview) (Cloud, PC, and Xbox Series X|S)—Available on day one with Game Pass: Start your interstellar homestead in this peaceful open-world farming adventure! Build your sustainable exofarm, grow alien crops, customize your mech, and explore a new world full of mystery with up to three friends!

MLB The Show 24 (Cloud and Console) —Available on day one with Game Pass: Swing for the fences, experience game-deciding moments, become a legend and live out your baseball dreams in MLB The Show 24.

Blizzard Announces Expanded Currency Support on Battle.net

As part of our effort to make Battle.net more welcoming to more players, we routinely review which currencies we support and what new ones we should add. This can make submitting payments less difficult and may help reduce or eliminate fees you pay to your card issuer for foreign currency transactions. Subscriptions for Argentinian players will be canceled and not automatically renewed to avoid enrolling players into subscriptions that may see a price increase in Argentina after this currency update.

The new currencies we're rolling out include: United Arab Emirates dirham (AED), Colombian peso (COP), Costa Rican colon (CRC), Indonesian rupiah (IDR), Israeli new shekel (ILS), Malaysian ringgit (MYR), Peruvian sol (PEN), Qatari riyal (QAR), Serbian dinar (RSD), Saudi riyal (SAR), Singapore dollar (SGD), Thai baht (THB), and Uruguayan peso (UYU). We've put together a brief FAQ to provide you with more information on the coming changes.

Selection of Xbox & Microsoft Games Available Through Boosteroid

In March last year, we announced a 10-year partnership with Boosteroid to bring Xbox PC games to more players around the world. In June, we brought the first batch of Xbox PC games to Boosteroid and today, we're taking another step in our partnership. We're bringing more high-quality, immersive PC games by giving players another option to stream select games purchased through Microsoft Store on Windows, or available with a Game Pass membership. Our partnership continues to accelerate access to players by letting them choose how and where they play their games.

Starting today, you can play Deathloop, Dishonored, Dishonored 2, Dishonored: Death of The Outsider, Gears 5, Gears Tactics, Ghostwire: Tokyo, and Pentiment. You can also enjoy cross-play and cross-save features with your Xbox console and Windows PC for these games. We'll continue to add more hits and fan favorites from our extensive catalog of PC games over time. To get started, you'll need to gain access to the game through the Microsoft Store—either via a PC Game Pass or Xbox Game Pass Ultimate membership, or by a direct purchase of the game through the Microsoft Store—long with a Boosteroid membership.

Toys for Bob Announces Separation From Microsoft/Activision Blizzard

We're thrilled to announce that Toys for Bob is spinning off as an independent game development studio! Over the years, we've inspired love, joy, and laughter for the inner child in all gamers. We pioneered new IP and hardware technologies in Skylanders. We raised the bar for best-in-class remasters in Spyro Reignited Trilogy. We've taken Crash Bandicoot to innovative, critically acclaimed new heights.

With the same enthusiasm and passion, we believe that now is the time to take the studio and our future games to the next level. This opportunity allows us to return to our roots of being a small and nimble studio. To make this news even more exciting, we're exploring a possible partnership between our new studio and Microsoft. And while we're in the early days of developing our next new game and a ways away from making any announcements, our team is excited to develop new stories, new characters, and new gameplay experiences.

Blizzard's Battle.net Leaps into the Cloud With GeForce NOW

GFN Thursday celebrates this leap day with the addition of a popular game store to the cloud. Stream the first titles from Blizzard Entertainment's Battle.net, including Diablo IV, Overwatch 2, Call of Duty HQ and Hearthstone, now playable across more devices than ever. They're all part of the 30 new games coming to GeForce NOW in March, with eight available this week. Plus, Day Passes, announced at CES, are coming to the cloud next week, enabling gamers to experience the benefits of GeForce NOW Ultimate and Priority memberships for 24 hours at a time.

Welcome to the Cloud
Battle.net is Blizzard's digital storefront, a gateway to adventures in the Blizzard universe and home to a vibrant gaming community. Members who own Diablo IV, Overwatch 2, Call of Duty HQ and Hearthstone on Battle.net can now stream these triple-A titles from NVIDIA GeForce RTX-powered servers in the cloud without worrying about hardware specs or long download times. Battle the forces of evil in the dark, treacherous world of Diablo IV's Sanctuary at up to 4K resolution and 120 frames per second with an Ultimate membership, even on under-powered devices. Assemble a deck to cast legendary spells in Hearthstone, and engage in epic firefights in Overwatch 2 and Call of Duty HQ at ultra-low latency thanks to the power of NVIDIA Reflex technology. Read this article and search for Hearthstone for more details on supported devices for this title.

Xbox & Microsoft Schedule GDC 2024 Presentations

As GDC, the world's largest game developer conference, returns to San Francisco, Microsoft and Xbox will be there to engage and empower developers, publishers, and technology partners across the industry. We are committed to supporting game developers on any platform, anywhere in the world, at every stage of development. Our message is simple: Microsoft and Xbox are here to help power your games and empower your teams. From March 18 - 22, the Xbox Lobby Lounge in the Moscone Center South can't be missed—an easy meeting point, and a first step toward learning more about the ID@Xbox publishing program, the Developer Acceleration Program (DAP) for underrepresented creators, Azure cloud gaming services, and anything else developers might need.

GDC features dozens of speakers from across Xbox, Activision, Blizzard, King and ZeniMax who will demonstrate groundbreaking in-game innovations and share community-building strategies. Microsoft technology teams, with support from partners, will also host talks that spotlight new tools, software and services that help increase developer velocity, grow player engagement and help creators grow. See below for the Conference programming details.

Xbox Bosses Promise to Deliver More Games to More Players Around the World

Yesterday, during a special edition of the Official Xbox Podcast, we shared an update on plans to continue to bring more games to more people around the world, with the exciting news that the first Activision Blizzard game on Xbox Game Pass will be Diablo IV, beginning March 28. Phil Spencer, Sarah Bond, and Matt Booty also shared the vision on game exclusivity, the future of Xbox hardware, and the overall Xbox promise. There's a lot to talk about, so we encourage you to watch the full episode (see below).

With the combined creativity across Team Xbox, players can expect an incredible 2024 with the likes of Senua's Saga: Hellblade II, Indiana Jones and the Great Circle, Avowed, Ara: History Untold, Towerborne and more coming your way, alongside continued updates for our blockbuster franchises Call of Duty, Minecraft, Forza, The Elder Scrolls Online and Microsoft Flight Simulator.

Overwatch 2 Director Addresses Blizzard "Team Changes" Ahead of Season 9 Launch

As many of you know, two weeks ago, there were a series of changes made to the Overwatch team, as well as other teams across Blizzard. Writing a public blog is difficult in the wake of these events. I want to express gratitude for the absolutely amazing people who worked on our game that are no longer on our team. I want the community to feel informed, and I want to convey our excitement about what is to come in Season 9. To be honest, it's a lot to balance—but one of the things we've been most proud of is how we've kept lines of communication open between the team and our community, and we intend to continue that.

In that spirit, yesterday, we shared the exciting changes you are going to experience with Competitive starting in Season 9. I'd like to give a bit more insight into why we are making these changes. In our previous Director's Take, we talked about improving the game's core PvP experience. There are different ways that we look at improving the game, but one of the biggest is listening to your feedback. Season 9 starts in less than a week, and the two biggest and best changes coming to the season and a lot of it is driven by feedback from you - our players along with our team's vision to make the game more fun and challenging for everyone.

Sledgehammer Games Reportedly Set to Develop 2027 "Call of Duty" Title

Insider Gaming's Tom Henderson has managed to glean information from a recent Sledgehammer Games "Town Hall" meeting—his source(s) allege that the Activision subsidiary is set for some major restructuring. Last week, Microsoft announced widespread cuts across its Xbox and Activision Blizzard departments—according to Henderson's investigations: "30% of Sledgehammer Games staff have lost their jobs." An earlier version of his report outlines a return to a "Work From Home" model for the rest of 2024, given that the studio is allegedly vacating their current space (located in Foster City, California). He suggested that this is a temporary measure: "until a new office is found near its current location. It's expected that employees will be working from home until the end of 2024."

Insider Gaming claims that it sources have leaked Activision's future plans for their highly prized Call of Duty franchise—despite layoffs and adjusted work conditions, the company's top brass are sticking with a regular release schedule: It's a move that comes at an interesting time for Sledgehammer Games, as it it was also announced during the Town Hall that the studio would be the main developer for Activision's 2027 Call of Duty title. Infinity Ward will be heading Call of Duty 2026, understood to be in the Modern Warfare universe. Call of Duty 2025 is currently planned to be a semi-futuristic Black Ops 2 sequel under the codename Saturn."

Johanna Faries Announced as New President of Blizzard Entertainment

Today, the following email was delivered to all Blizzard employees by Johanna Faries, the new President of Blizzard Entertainment: "Dear Blizzard, though my official first day with you all is February 5, I want to let you know immediately that it is an honor to join you next week in this new capacity. I do so humbly and in awe of all that Blizzard has stood for and delivered to the world for over thirty years. Today also brings some mixed emotions. The loss of talented teammates in recent days is hard to hold side-by-side with the immense excitement I feel about joining Blizzard - and building on the momentum you've created for Blizzard's next chapter.

I want to thank Matt (Booty) for the introduction, bring some further clarity to today's announcement, and share more about how I see our future together at Blizzard. I understand this is a lot to take in. The news of my appointment may no doubt bring up a range of reactions, questions, even concerns. Activision, Blizzard, and King are decidedly different companies with distinct games, cultures, and communities. It is important to note that Call of Duty's way of waking up in the morning to deliver for players can often differ from the stunning games in Blizzard's realm: each with different gameplay experiences, communities that surround them, and requisite models of success. I've discussed this with the Blizzard leadership team and I'm walking into this role with sensitivity to those dynamics, and deep respect for Blizzard, as we begin to explore taking our universes to even higher heights."

Microsoft Lays Off 1900 Activision Blizzard, ZeniMax & Xbox Employees

The Verge has obtained an internal Microsoft memo that outlines a comprehensive reduction of headcounts across a number of Xbox Game Studios departments. Microsoft's gaming division has fought tooth and nail to complete their takeover of the highly prized (~$69 billion) Activision Blizzard + King group, yet this freshly acquired operation is set suffer the most. Microsoft Gaming CEO—Phil Spencer—was tasked with delivering some unfortunate news to an unlucky 8% of the current workforce: "It's been a little over three months since the Activision, Blizzard, and King teams joined Microsoft. As we move forward in 2024, the leadership of Microsoft Gaming and Activision Blizzard is committed to aligning on a strategy and an execution plan with a sustainable cost structure that will support the whole of our growing business. Together, we've set priorities, identified areas of overlap, and ensured that we're all aligned on the best opportunities for growth."

He continued: "As part of this process, we have made the painful decision to reduce the size of our gaming workforce by approximately 1900 roles out of the 22,000 people on our team. The Gaming Leadership Team and I are committed to navigating this process as thoughtfully as possible. The people who are directly impacted by these reductions have all played an important part in the success of Activision Blizzard, ZeniMax and the Xbox teams, and they should be proud of everything they've accomplished here. We are grateful for all of the creativity, passion and dedication they have brought to our games, our players and our colleagues. We will provide our full support to those who are impacted during the transition, including severance benefits informed by local employment laws. Those whose roles will be impacted will be notified, and we ask that you please treat your departing colleagues with the respect and compassion that is consistent with our values."

Launch Day Build Guide Published for Diablo IV: Season of the Construct

Fight through fearsome Vaults and avoid lethal hazards while fighting alongside your Seneschal Companion in Diablo IV's Season of the Construct. Later today (January 23), dive into a new Seasonal Questline where you'll receive your very own Seneschal Construct. As an exclusive deep dive for Season of the Construct, we're going to give an overview of how to earn your Construct and the Stones needed to increase their lethality. Here's the insider scoop on key builds you can use to obliterate your enemies.

Crush, conquer, Constructs
The Seneschal Construct is obtained during the Seasonal Questline in Season of the Construct. To begin the Seasonal Questline, you'll need to create a new Seasonal Character and select the Skip Main Campaign option to dive right in. If you have not yet completed the Main Campaign, create a new character on the Seasonal realm, complete the prologue, and then use the Skip Main Campaign option to access the Seasonal Questline. Once your Seneschal Companion is obtained, your next step is to customize them with Governing and Tuning Stones. Governing Stones give your companion a variety of abilities, ranging from launching smaller Constructs to detonate on impact to shooting down enemy projectiles. Tuning Stones modify the skills of the associated Governing Stones, such as increasing the attack speed or instantly destroying enemy barriers. Each Construct can be customized with two Governing Stones and six Tuning Stones (three Tuning stones to modify one Governing Stone), leading to a variety of potent combinations to uncover.

Blizzard Reveals Diablo IV: Season of the Construct

Ancient forces threaten Sanctuary. Aided by your Seneschal Companion, hazard the many traps and devastating Constructs beneath the deserts of Kehjistan. Deep beneath the swirling sands, elemental forces are amassing for malicious whims of the demon Malphas. Only by descending far below the surface will you be able to cull this cursed threat from its root. Season of the Construct begins on January 23 at 10 a.m. PST. Prepare to uncover the powerful secrets of Zoltun Kulle's Loom with a new Dungeon type called Vaults, a seasonal robotic Seneschal Companion, and Weekly Leaderboards in The Gauntlet. Several key quality-of-life features—including almost constant Helltide events—arrive to help aid your conquests while fighting in the Vaults.

UNEARTH ZOLTUN KULLE'S LEGACY IN A NEW QUESTLINE
A new threat lurks deep beneath the sands of Kehjistan, where the Loom, an ancient technology—designed by Zoltun Kulle and Ayuzhan of Caldeum—has been usurped by the forces of evil. The Demon Malphas is responsible for twisting the Loom for his cruel whims. Zoltun's former companion Ayuzhan leads you through the treacherous Vaults, desperate to stop the formidable Malphas and his deadly constructs from overtaking Sanctuary. Travel to the Gatehall, a town center underneath Kehjistan that serves as your base of operations in the fight against the Constructs. The Gatehall is your conduit to access the deadly Vaults—riddled with elemental Hazards and Constructs, these Vaults are the key to harnessing the true potential of the Loom. Travel to the Loom to stop the threat at its source and defeat Malphas in a new Boss fight. To play the Season of the Construct Seasonal Questline, you must create a new character on the Seasonal Realm and have completed the Main Campaign. Take advantage of the Skip Main Campaign feature once you've completed the prologue if you want to jump right in!

Overwatch 2 Improvements Aim to Reduce Dependence on Teamwork

Hello everyone… and happy 2024!!! We're at the start of the new year, I thought it would be a great idea to talk about our view of 2024. This Director's Take will be one part of a series where we frame up the year according to a set of values we're using to develop the game. These values translate into goals and specific additions and changes to the game. There's a lot of different things coming up this year that I want to share, so think of this as the first in a series of topics to cover.

One of the biggest values of the team is to improve Overwatch's individual and team focused gameplay to meet the needs of our core audience. When I look at the future of Overwatch, a year or two out, I don't see the exact same game that we're playing now, but with a few more heroes and maps added to it. The game should always evolve with new systems and features that serve our players. Some of these features could live just outside of a match, such as a map voting system.

Ubisoft+ Evolves - "Classics" Selection Introduced on PC

Today, alongside the Early Access launch of Prince of Persia: The Lost Crown on Ubisoft+, Ubisoft is renaming its subscription plans. Ubisoft+ Multi-Access and PC Access will now become Ubisoft+ Premium, offering day-one new releases and early access where applicable, alongside premium editions, monthly rewards, and more. Ubisoft is also introducing a new offer: Ubisoft+ Classics on PC, a curated selection of popular back-catalog and live games. We sat down with Director of Subscription, Philippe Tremblay, to discuss the changes and reflect on the past four years of of Ubisoft+.

What are the core differences between Ubisoft+ Premium and Ubisoft+ Classics?
Philippe Tremblay: Premium means day one access to new releases and in some cases, like Prince of Persia: The Lost Crown, early access to upcoming new releases. This is on top of our extensive back catalog, where you'll have access to premium editions, DLC, and monthly rewards. All of this is offered on Xbox, PC, and Amazon Luna, and you'll only need to subscribe once to have access to these games across all these platforms. Players can subscribe to Ubisoft+ Premium for a monthly fee of $17.99.

Diablo IV Devs to Preview Season 3 on January 18

Our next Developer Update Livestream begins on January 18 at 9 a.m. PST and will unearth details about the next season's gameplay features, Season Journey, and quality-of-life updates. Plus, we'll also share information about the new competitive leaderboard system—The Gauntlet. Join associate director of community Adam Fletcher, game design manager Daniel Tanguay, quest designer Madeleine James, and lead class designer Adam Jackson, as they delve into the danger awaiting you in Diablo IV's third season.

We'll also hold a Q&A segment at the end of the stream for players to field their questions directly to the team. Visit our official Diablo Twitch and YouTube channels to watch live! Following the Developer Update Livestream's conclusion, we'll post another article with a video of the livestream so you can still catch up on the details if you miss them.

Xbox Schedules Developer_Direct Event - Kicks Off January 18

You're about to get an exciting look at some of the incredible games ahead with Xbox, as we present a new edition of Developer_Direct. On Thursday, January 18 at 12pm PT / 3pm ET / 8pm UK, fans will get an inside look at a selection of highly anticipated games coming to Xbox Series X|S, PC, and Game Pass. Shortly after, ZeniMax Online Studios will host The Elder Scrolls Online 2024 Global Reveal at 1pm PT / 4pm ET / 9pm UK to preview 2024's biggest update.

Presented by the game creators themselves, Developer_Direct offers an in-depth look at upcoming titles, how they're being created, and who's creating them. We'll visit MachineGames in Sweden to check in on their Indiana Jones game, swing by Obsidian's Irvine offices to see more from Avowed, head to Oxide Games' Maryland home to learn about Ara: History Untold, and take a trip to Cambridge, England to see Senua's Saga: Hellblade II from Ninja Theory. Please note that while this show won't have updates on games from Activision Blizzard, you can look forward to news from those teams later this year.

Diablo IV's Future to be Discussed at BlizzCon '23 Campfire Chat

Sanctuary beckons you forth, wanderer. On November 4, at 2:30 pm PDT, a glimpse into the future of Diablo IV will be revealed live to all at BlizzCon. Join associate game director Brent Gibson, production director Tiffany Wat, lead game producer Kalyeigh Calder, game director Joe Shely, and associate director of community Adam Fletcher, who will introduce content releasing during Season of Blood and beyond.

On the first day of BlizzCon, Q&A questions for the Campfire Chat will be gathered in-person from a box in the Diablo hall, along with any from social media. Then, we'll have a Q&A segment at the end of the stream where the team will answer questions collected from the community.

BlizzCon 2023 Broadcast Schedule Published

BlizzCon 2023 is almost here! For those tuning in from home, we'll be streaming all BlizzCon Arena content for free. Whether you plan to join in person or virtually, we wanted to share a first look at all the events in store. Visit Blizzard's YouTube channels or Twitch on November 3-4 to catch all the panels and programming below. BlizzCon is for the community, so feel free to share it with yours by co-streaming.

BlizzCon Collection - On Sale Now
Virtual attendees can also pick up the BlizzCon Collection, a new set of digital goodies and in-game items, in the Battle.net Shop now. These bundles are a must-have for any player journeying through World of Warcraft, Diablo IV, Overwatch 2, Hearthstone, and Warcraft Rumble. Whether you're a seasoned hero or just starting your adventure, don't miss out. Visit the Battle.net Shop to purchase.

Microsoft Commences Private Exchange Offers and Activision Blizzard Commences Consent Solicitations

Microsoft Corporation (Nasdaq: MSFT) ("Microsoft") and Activision Blizzard, Inc. (Nasdaq: ATVI) ("Activision Blizzard") today announced that, in connection with the previously announced merger of Activision Blizzard with and into a wholly owned subsidiary of Microsoft (the "Merger"), with Activision Blizzard surviving the Merger as a wholly owned subsidiary of Microsoft, Microsoft has commenced offers to Eligible Holders (as defined herein) to exchange (each an "Exchange Offer" and collectively, the "Exchange Offers") any and all outstanding notes issued by Activision Blizzard as set forth in the table below (the "Existing Activision Blizzard Notes") for up to $3,650,000,000 aggregate principal amount of new notes issued by Microsoft (the "New Microsoft Notes") and cash.

Concurrently with the Exchange Offers being made by Microsoft, Activision Blizzard is, upon Microsoft's request, soliciting consents from Eligible Holders (each, a "Consent Solicitation" and, collectively, the "Consent Solicitations") to adopt certain proposed amendments to each of the corresponding indentures governing the Existing Activision Blizzard Notes to eliminate certain of the covenants, restrictive provisions and events of default from such indentures (with respect to the corresponding indenture for such Existing Activision Blizzard Notes, the "Proposed Amendments"). Eligible Holders may deliver their consent to the Proposed Amendments only by tendering Existing Activision Blizzard Notes of the applicable series in the Exchange Offers and Consent Solicitations. Eligible Holders may not deliver a consent in a Consent Solicitation without tendering Existing Activision Blizzard Notes in the applicable Exchange Offer and Eligible Holders may not tender Existing Activision Blizzard Notes without also having been deemed to deliver a consent.

Microsoft Completes Acquisition of Activision Blizzard

After almost two years, Microsoft has finally closed the $68.7 billion deal and acquired Activision Blizzard. Confirmed by Phil Spencer, head of gaming at Microsoft, the deal comes after the final approval from UK's Competition and Markets earlier today. The acquisition puts Activision Blizzard, developers Infinity Ward, Raven Software, Sledgehammer Games, Treyarch, Toys for Bob, Beenox and High Moon Studios, as well as the mobile game maker King, which is known for its Candy Crush game, all under Xbox Game Studios.

In case you missed it, Microsoft announced its intention to acquire Activision Blizzard back in January 2022, after which it started its battle with various regulators, including UK's CMA, the European Commission, the US Federal Trade Commission, and others. In its extensive statement, Phil Spencer, head of gaming at Microsoft, once again confirmed that they will continue to make more games available in more places, as it promised to the European Commission, and they can now start the work to bring all those franchises to Game Pass and other platforms. Earlier this week, Activision Blizzard confirmed it expected to start adding titles to Game Pass in 2024, if the aforementioned deal goes through.

Ubisoft CEO Discusses Acquisition of Activision Cloud Streaming Rights

The UK's Competition and Markets Authority (CMA) rejected a previous draft of Microsoft's proposed deal to merge with Activision Blizzard (to the tune of $69 billion). The expected summer completion date was missed due to this sole case of opposition—all of the other international regulatory bodies had approved a conglomeration of Xbox and Activision portfolios. Ubisoft later emerged as an unlikely knight in shining armor, since the UK CMA has provisionally approved freshly revamped conditions—it turns out that Microsoft had agreed to sell its cloud streaming rights to the French video game publisher. The Financial Times sat down with one of the company's co-founders—CEO Yves Guillemot—and discussed how cloud gaming will revolutionize the industry.

Guillemot was not asked to comment on how much his firm has agreed to spend—allegedly a one-off fee—on purchasing Activision Blizzard's cloud streaming rights (from Microsoft). He did discuss the inherent risk of embracing a relatively immature market technology: "When Netflix first said it was going to go into streaming, their shares fell a lot and they were widely criticized. Today, we see what they have become. It's going to be the same with video games, but it will take time. But when it takes off, it will happen very quickly...We strongly believe in the next five to 10 years, many games will be streamed and will also be produced in the cloud. That's what pushed us to go forward with the Microsoft deal." This looks to be an unusual move for Ubisoft, considering the rumors of a recent strategy shift in reaction to downturns in sales.

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