Diablo IV Reaches $1 Billion Milestone, Microtransactions Falling Below Activision's Usual Share
Diablo IV received some severe backlash over microtransactions when it launched back in 2023, with some bundles even costing more than the $69.99 base game. It appears, however, that its microtransaction-laden monetization strategy has paid off, according to an accidental leak on LinkedIn from senior product manager, Harrison Froeschke.
According to the now-deleted LinkedIn profile update, Diablo IV has managed to generate a total of $1 billion in total revenue since it launched, with $150 million of that coming from microtransactions and in-game purchases. Perhaps more interestingly, though, is the fact that this is unusually low for an Activision-Blizzard game.
According to the now-deleted LinkedIn profile update, Diablo IV has managed to generate a total of $1 billion in total revenue since it launched, with $150 million of that coming from microtransactions and in-game purchases. Perhaps more interestingly, though, is the fact that this is unusually low for an Activision-Blizzard game.