Thursday, October 12th 2023

OLED Monitor Shipments Predicted to Soar by 323% in 2023; 2024 Shipments Expected to Surpass One Million Units

TrendForce reports that the ever-expanding dimensions of OLED products, combined with the ambitious plans of several top-tier brands, mean that 2023 could see OLED monitor shipments hitting a staggering 508,000 units—an astronomical YoY surge of 323%. Come 2024, the OLED landscape will be richer with more diverse product sizes and specifications. Add to that the debut of the 27-inch and 31.5-inch OLED panels by two leading Korean panel makers, and the arena is set for a showdown. Such dynamics are predicted to catapult OLED monitor shipments past the coveted one million unit threshold.

In terms of market share, Samsung is on track for a spirited push in OLED monitor shipments in 2H23, potentially capturing a market share of 27%—echoing LGE's performance. Not to be left behind, Dell is ardently pushing its 34-inch offering, hoping to clinch a market presence above 20%. Meanwhile, ASUS, having strategically positioned itself in the OLED monitor sector recently, is eyeing a market share nearing 9% this year.
Looking at OLED monitor sizes, the narrative for 2023 is headlined by the 34-inch segment, which is forecast to command a 37% market share. The 27-inch group trails closely with an estimated 32%, followed by 49-inch monitors at about 14%. The 45-inch category rounds off the top tiers with a market share of 10%. Casting an eye toward 2024, TrendForce anticipates 27-inch monitors to widen their footprint, emerging as the star player among OLED products. Furthermore, with both Samsung Display and LG Display bolstering the production of their 31.5-inch OLED offerings, this size might just see its market share leapfrogging over 10% in the coming year.
Source: TrendForce
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28 Comments on OLED Monitor Shipments Predicted to Soar by 323% in 2023; 2024 Shipments Expected to Surpass One Million Units

#2
dir_d
Is this a surprise, people have been begging for high refresh (120hz+)1440p and 4k OLEDs at 27 to 32 inches for almost 10 plus years now.
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#3
TheLostSwede
News Editor
dir_dIs this a surprise, people have been begging for high refresh (120hz+)1440p and 4k OLEDs at 27 to 32 inches for almost 10 plus years now.
And now you can get them, if you're rich enough.
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#4
oxrufiioxo
TheLostSwedeAnd now you can get them, if you're rich enough.
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#5
aciDev
TheLostSwedeAnd now you can get them, if you're rich enough.
They should have begged on the streets, not in online forums.
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#6
Unregistered
I'm having a hard time understanding the displeasure with OLEDs coming out at non-bendmeover prices :kookoo:
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#7
oxrufiioxo
Double-ClickI'm having a hard time understanding the displeasure with OLEDs coming out at non-bendmeover prices :kookoo:
It's definitely much better than when FALD and mini led was introduced price wise. $799 isn't super terrible.

I still think until we start seeing them in the 350-550 range it'll still be a bit niche though. They are also only really good at content consumption/gaming I still use a secondary monitor for web browsing/office type work which makes the cost even higher.

My G8 Oled will be the first one I use exclusively so we will see how that goes.
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#8
Unregistered
Yea that's not so bad, it's just once you get into $1,000+ ($500ish would be nice).
Next GPU I get it will finally be time...4K OLED here I come :cool: :D
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#9
evernessince
Would love to get an OLED but unfortunately all the current models on the market have a subpixel layout that isn't ideal for text rendering on windows. A bit worried about burn-in as well as Tim from HWUB has seen some image retention on his OLED. RTings published a video on the topic showing that most OLED image retention can be fixed by manually running a refresh cycle but over time a bit more can be retained.
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#10
Vayra86
evernessinceWould love to get an OLED but unfortunately all the current models on the market have a subpixel layout that isn't ideal for text rendering on windows. A bit worried about burn-in as well as Tim from HWUB has seen some image retention on his OLED. RTings published a video on the topic showing that most OLED image retention can be fixed by manually running a refresh cycle but over time a bit more can be retained.
Running more refresh cycles might erase retention but it also shortens lifespan which effectively means the panel loses brightness and potentially even static contrast.

Its a bandaid, but it doesn't fix OLED's fundamental problem, and I simply don't trust any panel Samsung makes anymore, the subpixel layout is almost secondary to me at that point. There hasn't been a single display tech lately where Samsung hasn't been found misleading, misrepresenting or manipulating perception of their display products. Or they don't but there's still some kind of problem with them, especially after warranty runs out. The brand just isn't synonymous to quality, unfortunately, its hit/miss.

Samsung's desperate to compete with OLED and their implementation hasn't fixed a single fundamental issue with the technology either, while it does have more problems.
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#11
oxrufiioxo
Vayra86Running more refresh cycles might erase retention but it also shortens lifespan which effectively means the panel loses brightness and potentially even static contrast.
Definitely a better tech for people who can easily replace them after 4-6 years. I think the 42 inch C3 is probably the best at mitigating that but is too large for most people shame they don't make a smaller size.
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#12
Vayra86
oxrufiioxoDefinitely a better tech for people who can easily replace them after 4-6 years. I think the 42 inch C3 is probably the best at mitigating that but is too large for most people shame they don't make a smaller size.
Certainly, but that's really paying a lot more for your screens than we ever used to. An OLED with heavy retention can't be sold off either.
I mean, if you place such a low bar on durability of a product, sure, everything that shows something more beautiful is better. Great for the top 5%, but pointless as a meaningful technological step forward.

LG's tech to combat retention is certainly better, as results prove (RTings mostly), the color deviation and brightness loss is just far less pronounced over time. Still I'm looking forward to seeing the development in person on my 42 inch C2.
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#13
dir_d
TheLostSwedeAnd now you can get them, if you're rich enough.
I pulled the trigger on a 48" OLED C1, i couldn't wait for the smaller sizes. I might downsize in a couple years but i really like the 48.
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#14
oxrufiioxo
Vayra86Certainly, but that's really paying a lot more for your screens than we ever used to. An OLED with heavy retention can't be sold off either.
For me just using one has ruined gaming on an IPS/VA. No going back for me unless there is a huge breakthrough in mini led or micro led. Sony does about as good as can be expected with mini led but even it bugs me compared to Oled. I've since replaced my main 3 screens
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#15
Vayra86
oxrufiioxoFor me just using one has ruined gaming on an IPS/VA. No going back for me unless there is a huge breakthrough in mini led or micro led. Sony does about as good as can be expected with mini led but even it bugs me compared to Oled. I've since replaced my main 3 screens
Yeah my G34WQC isn't the same either ever since either :D I'm merely waiting for LG to produce a monitor at this size with a 3~5 year warranty that isn't the price of a 42 inch TV and I'm switching.

But I just won't, simply won't be worrying about desktop use because my monitor might not be optimal for that use case. So a reasonable price + decent warranty is a must. And text without artifacts.
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#16
oxrufiioxo
Vayra86Yeah my G34WQC isn't the same either ever since either :D I'm merely waiting for LG to produce a monitor at this size with a 3~5 year warranty that isn't the price of a 42 inch TV and I'm switching.

But I just won't, simply won't be worrying about desktop use because my monitor might not be optimal for that use case. So a reasonable price + decent warranty is a must. And text without artifacts.
Honestly I've used both QD Oled/Woled monitors and the text thing is hard to notice from normal sitting distance I am typing on a 65 inch Woled right now.... Maybe it's just one of those things that some notice more than others.
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#17
Vayra86
oxrufiioxoHonestly I've used both QD Oled/Woled monitors and the text thing is hard to notice from normal sitting distance I am typing on a 65 inch Woled right now.... Maybe it's just one of those things that some notice more than others.
Yeah I'll see it and then I can't unsee it... and then I'll probably cope :) But it IS coping :) In my mind if it will be OLED, I want perfection, because frankly that's what you get in every other way.
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#18
oxrufiioxo
Vayra86Yeah I'll see it and then I can't unsee it... and then I'll probably cope :) But it IS coping :) In my mind if it will be OLED, I want perfection, because frankly that's what you get in every other way.
To me the downsides of IPS and VA are way more of a deal breaker but everyone has to answer that question for themselves. Don't get me wrong if it was not primarily for gaming or content consumption I would choose an IPS though.
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#19
mechtech
Hmmmm economic slow down and most expensive tvs sales to go up over 300% in 2023??!??

there’s only 10 weeks left in the year!
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#21
oxrufiioxo
Minus InfinityJust not in 32" 4K at 120Hz+.
Next year there will be multiple should be on display at CES.

Some where shown at gamescom.
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#22
Bwaze
They were already teased last year, and this year at various events. And we finally got... 27" OLEDs for the price of 55" TVs...

So I doubt I'll jump on a bandwagon very soon.

Also, image retention / burn in is still a thing, even with the best panels. It's just the industry is paying more and more influencers telling us it's not a problem / there's something wrong with our usage if we get it...
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#23
Broken Processor
I recently got an cheap odyssey G6 to do me because it has HDR until oleds become more main stream and tbh it surprised me I thought HDR on that panel would be a gimmick but it works so well I'm going to hang onto it for a few years at least.

Oled concern's me as far as image burn is concerned and I've seen some oleds like LG offering and it's subpar brightness was a put off.
I'm happy to wait until the price to performance is better and they fix that image burn because I've friends who where early adapters and now have serious buyer's remorse.
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#24
Unregistered
Unfortunately the layout is very bad for OLED to be used as monitors, even a 16" 4k looks weird.
We need proper RGB pixel layout for monitors, LG are close of they remove the W from their OLEDs it would be perfect.
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#25
dir_d
BwazeThey were already teased last year, and this year at various events. And we finally got... 27" OLEDs for the price of 55" TVs...

So I doubt I'll jump on a bandwagon very soon.

Also, image retention / burn in is still a thing, even with the best panels. It's just the industry is paying more and more influencers telling us it's not a problem / there's something wrong with our usage if we get it...
I think people need to shift their thinking about this. Burn in is not really a problem with WOLED, its all about even wear. I use an active background on my OLED which i work from home and have been using for 2 years now with no burn in at all.
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