Shipments of OLED Monitors Hit 200,000 Units in 1Q24, Annual Forecast to Reach 1.34 Million
TrendForce's latest report reveals a robust start to 2024 for OLED monitors, with shipments reaching approximately 200,000 units in the first quarter—marking a YoY growth of 121%. The momentum is expected to continue into the second quarter, which is set to see quarterly growth of 52% as new models hit the market, bringing the total for the first half to 500,000 units. With brands ramping up investments and panel makers launching new products alongside aggressive promotions, annual shipments are projected to soar to 1.34 million units, achieving an impressive 161% growth rate.
Samsung leads the market share in the first quarter with 36%, driven by strong sales of its 49-inch models which offer a significant cost-performance advantage—being only 20% more expensive than their LCD counterparts. Notably, Samsung's plan to introduce 27-inch and 31.5-inch models in Q2, which are expected to further boost its OLED shipments.
Samsung leads the market share in the first quarter with 36%, driven by strong sales of its 49-inch models which offer a significant cost-performance advantage—being only 20% more expensive than their LCD counterparts. Notably, Samsung's plan to introduce 27-inch and 31.5-inch models in Q2, which are expected to further boost its OLED shipments.