Thursday, January 11th 2024

AMD Believes NVIDIA is Behind in Driver-Based Upscaler Development

AMD is readying its Fluid Motion Frames (AFMF) technology for public release later this month (January 24 to be exact). Aaron Steinman, a Senior Radeon Manager, believes that arch rival NVIDIA will need to take some drastic steps once AFMF arrives due to its more open nature. He stated in a short interaction with PC Gamer: "I would be curious to know if NVIDIA feels now they have to match what we've done in making some of these solutions driver-based." His software engineering buddies have already released the Radeon Super Resolution (RSR) technology, which functions via in-driver operation.

Unlike Team Red's heavily marketed FidelityFX Super Resolution (FSR) system, AFMF and RSR are not reliant on official support from games developers. The driver-based solutions will be packaged within an upcoming version of AMD's HYPR-RX feature set. Steinman continued with his statement: "I think what we're gonna start seeing, DLSS is only available on certain solutions, so either NVIDIA is going to have to benefit from our solution because we did make it open-source and cross-vendor, or they're probably going to need to do something similar." The publication points out that Team Green has something in the same ballpark—NVIDIA Image Scaling—but its nowhere near as advanced as their headlining "AI-infused" DLSS tech. Steinman conceded to PC Gamer that his main opponent will inevitably pull ahead in the future: "I mean, the competition will never end, right? We'll have new technologies, they (NVIDIA) will have new technologies."
Sources: PC Gamer, VideoCardz
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84 Comments on AMD Believes NVIDIA is Behind in Driver-Based Upscaler Development

#76
Tahagomizer
Corporate dick measuring contest is both hilarious and disgusting. Show a better product if you have it, prove it's better and adds value to your product, then be proud of it.
On a personal note, I don't consider software upscaling to be an achievement. Even if true, they're proud of being better at lying and hiding their hardware's shortcomings. Proficiency in lying is an achievement for corporate scum, I guess.
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#77
nikoya
So glad that AFMF becomes attached to the standard drivers. gonna turn it on with every demanding 3D solo adventure games to reach 4k 120FPS for the Oled TV. AFMF was working very well with Talos 2 in my case.
Great thing that AFMF can be activated on any game from launch without worrying whether this or that game has or not the feature.
-Thank you AMD for catching up so fast with those techs and making them universal friendly.
-Thank you NVidia for bringing great innovations years after years.
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#78
las
Vayra86Market saturation. All GPUs is more than PCs. Take note how AMD is selling their Zen APUs now as a handheld console, for example.

AMD is moving as many gaming GPUs as Nvidia does, in case you missed it :) And that's without the booming handheld market.
Absolutely not. Nvidia sits at like 80% dGPU marketshare on Steam and AMD and Intel shares the remaining 20% - AMD still has more than Intel but Intel is gaining quarter for quarter.

I work with hardware B2B sales in EU and I know for sure that AMD is nowhere near Nvidia in terms of sales here. Nvidia dominates easily in Gaming, AI and Enterprise. It is not even close.

AMDs biggest and most important markets are CPUs and APUs, not GPUs and probably never will be GPUs, unless they fail miserably on the CPU/APU side eventually.

Nvidia stock is booming for a reason. They earn insane amounts of money right now.

Booming handheld market? Nvidia is used in Nintendo Switch which sold 133+ million by now and Switch 2 incoming with Nvidia chip and DLSS soon. Nvidia don't care much about this market tho. Little margins. ARM is the future for handhelds.

The winners of the console market is Sony, Nintendo and MS, not AMD or Nvidia. Software and accessory sales are the driver here. Hardware is cheap.
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#79
chrcoluk
All this stuff feels designed to fix problems caused by people playing at framerates above 60fps and even more so by RT/PT.

Someone playing FF15 recently told me if he plays at 120fps its stuttering like crazy even after he trashed his visual quality settings, but smooth at 60fps. So I said play at 60, and he is like but I cant play at that frame rate, I asked why and he had no answer. I even tend to play RPGs at 30 as its more immersive and the chance of stutter is even further reduced.

It really does feel so stupid to me, maxing out GPUs and the like playing at 300+ wattage because of things like latency and smoothness that the human eye can barely notice.

However this tech is useful to me if it allows games that cant meet 30 or 60fps to get there. DLAA I have been told also is probably the 2nd best driver side tech behind SGSSAA in dealing with shimmering, with of course the advantage it can work on DX11+ games which SGSSAA cannot for the most part. I have tried DLDSR myself and thought it had promise, thats the best thing I feel to come out of all this, and whatever AMD's version of DLDSR is. DLAA I have not yet personally tested it though.

Absolutely no question though an open solution I think will win, with an open solution you have the community able to make profiles for games, patch it etc. The problem with vendor solutions they cannot match a pool of people akin to a game modding community and also vendors (especially Nvidia) will make their solutions focused on pushing new hardware sales.

-- edit corrections on above --
lasThey need some good value/perf cards, like RX480/470/580/470 and 5700XT. And this is exactly what Radeon 8000 is going to be, hopefully. No high-end, just good mid-end value cards. Marketshare-eaters.

Just about every of their features are worse than the Nvidia counterpart. You don't get ahead by copying others but AMD should prioritize FSR and AFMF way higher than Ray Tracing performance because even most Nvidia people don't use RT anyway -> We use DLSS, DLAA, DLDSR, FG, Reflex etc. These are the killers features. Yes RT can be used just fine but the fps hit is still way too huge for most people to accept, especially people with high refresh rate monitors. We are simply not going to accept 40-80 fps gameplay with RT when we can get 120-240+ without.
Pretty much agree with this, and especially what are the actual useful Nvidia features.
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#81
wolf
Better Than Native
DenverMore raw performance in rasterization is what most people want
I wonder how this tracks, when for the last 3-5 years AMD has offered more rasterization per dollar, yet nvidia outsells them circa 5:1.

If all the things AMD could say Nvidia is behind in, they pick this, you can't make this stuff up, they could have picked 3-4 other things off the top of my head that would make more sense.
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#82
Denver
wolfI wonder how this tracks, when for the last 3-5 years AMD has offered more rasterization per dollar, yet nvidia outsells them circa 5:1.

If all the things AMD could say Nvidia is behind in, they pick this, you can't make this stuff up, they could have picked 3-4 other things off the top of my head that would make more sense.
As I explained before, it's Apple-level Mindshare. Nvidia captured people's minds in such a way that I would venture to say that if AMD beats Nvidia in all possible scenarios, Nvidia will still sell more.

The narrative that Nvidia never has any driver problems is the one I see most widely spread, including in my circle of friends. For these people, AMD doesn't even exist.
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#83
Macro Device
Denverif AMD beats Nvidia in all possible scenarios, Nvidia will still sell more.
This will become obsolete if AMD beat nVidia 3 generations in a row. I don't see how it's gonna happen but still.
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#84
Denver
Beginner Micro DeviceThis will become obsolete if AMD beat nVidia 3 generations in a row. I don't see how it's gonna happen but still.
Finding a way for MCM (with multiple GCD) to work well in a game-oriented design would be one way to have a competitive advantage. As with Ryzen; "one design to dominate them all".

But getting there is a monumental challenge.
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