Techlusive India has reported an exclusive announcement—courtesy of ASUS India's Arnold Su—the interviewee bears an elaborate and long job title: Vice President of Consumer and Gaming PC System Business Group. The wider discussion explores the region's gaming market conditions, although Su dropped a bombshell when discussing his company's current generation handheld gaming computer. The ASUS ROG Ally rolled out midway through 2023, as one of the first mainstream Windows 11 handheld gaming PCs. Competition in this market segment has ramped up significantly since then—Lenovo's Legion Go arrived last autumn, Valve's Steam Deck OLED refresh followed two months later, and MSI unveiled its Intel Meteor Lake-powered Claw at CES 2024.

Valve is not rushing out a proper next generation Steam Deck anytime soon—an urgent or immediate response to a lot of new competition is not necessary. An MSI representative revealed to gaming news media outlets (at CES 2024) that a Claw 2 model is already in the development pipeline. ASUS appears ready to launch new handheld hardware within a relatively short period—ASUS India's VP stated: "we most likely will launch a second generation (ROG Ally) this year. We will still keep the Windows (11) features, but we will focus more on gaming." He also revealed that original Ally models have sold "around 70,000 - 80,000 units" since the launch date in India—Techlusive labels this as a promising and "kind" response. Su's analysis of recent regional sales figures shows a trend of gaming branded laptops outpacing traditional desktop, in terms of adoption rates.