Was honestly expecting $1500+, might this be the beginning ASUS not overpricing the daylights out of their products?

I may sit on my 1440p OLED for awhile, this is tempting, but no DP2.1 isn’t ideal.

rv8000Was honestly expecting $1500+, might this be the beginning ASUS not overpricing the daylights out of their products?

I may sit on my 1440p OLED for awhile, this is tempting, but no DP2.1 isn’t ideal.

I believe that the Gigabyte Aorus FO32U2P will have DP 2.1 with the HP also having it reported some places, butnot others. I guess official releases will tell.

In general the HP one seems like a real winner.

PerfectWavewill cost 2 kidney for sure!

Most of it will RoGarbage tax on top of Shitsus tax, just wait for others to launch monitors based on this same panel couple of months down the road.

Edit: One of the 1st reviews of this display:

pat-ronerI believe that the Gigabyte Aorus FO32U2P will have DP 2.1 with the HP also having it reported some places, butnot others. I guess official releases will tell.

In general the HP one seems like a real winner.

Do either of those have fans for cooling? That was the worst thing about the LG I had and lead to an immediate return, way too much noise at idle.

rv8000Do either of those have fans for cooling? That was the worst thing about the LG I had and lead to an immediate return, way too much noise at idle.

No idea. No mention of it at least. Never buying a monitor with active cooling again myself.

dgianstefaniOLED has perfect blacks

OLED has near perfect blacks, there's no display out there which does "perfect black" & it's impossible outside perfect black bodies ~ also very theoretical.

R0H1TOLED has near perfect blacks, there's no display out there which does "perfect black" & it's impossible outside perfect black bodies ~ also very theoretical.

For the sake of semantics, they're perfect, the pixel is off and emits zero light.

While I understand your point, I don't think debating the merit of 99.99% effectiveness vs 100% effectiveness is worthwhile.

rv8000Was honestly expecting $1500+, might this be the beginning ASUS not overpricing the daylights out of their products?

What? If anything this should be selling under a grand by now, hopefully LG lights the competition up with their cheap(er) panels!

Tek-CheckPricing is not fair.
DisplayHDR 400 is a fake HDR
There's is no DisplayPort 2.1 either.
This is a premium monitor.

True black HDR 400 is not HDR 400. True black is reserved to OLED screens since they can reach black levels unmatched by IPS, and their local dimming is far more superior. Peak brightness might be lower, but the dynamic range is still better since OLED blacks are deeper. You can't compare this to a Display HDR 400 IPS screen with global dimming and a contrast ration below 1000:1

www.rtings.com/monitor/learn/display-hdr

True Black 400-500-600

The True Black certifications are basically the same as the DisplayHDR tiers, but as this certification is designed for OLED monitors, the local dimming and maximum black level luminance tests are very different. OLED monitors can dim individual pixels, so there's no traditional local dimming system (as there's no backlight), and the black levels are essentially 0 when displaying a black pixel. The overall experience with True Black is very different from the LCD tiers, though. Since OLEDs have essentially infinite contrast, HDR can look incredible, even with lower peak brightness levels. Due to their automatic brightness limiters, commercial OLED monitors aren't well-suited for content creation, as the monitor's brightness can fluctuate while you're using it. However, they deliver an impactful HDR experience when watching movies or gaming.

R0H1TWhat? If anything this should be selling under a grand by now, hopefully LG lights the competition up with their cheap(er) panels!

If the competing LG panel has a fan theres one place it belongs… in a trash can.

dgianstefaniHe's trying to say that because 400 nit isn't enough to display actual HDR contrast between pixels on an LCD, that it won't be enough on an OLED.

Not entirely. HDR is not only about contrasting deeper blacks and brighter lights, but also about bringing to life REC.2020 colour space of wide colour gamut.
In other words, higher dynamic range brings more amount of detail in an extended colour space. This brings perception of colour vibrancy. Interestingly, Asus only lists DCI-P3 coverage of 99%, but I cannot see anywhere more important wide gamur colour metric, which is Rec.2020. Funny of them... Edit: Hardware Unboxed review states REC.2020 is 79%

dgianstefaniThe difference is LCD entire peak brightness is 400, OLED HDR400 peak is more like 1500 nit on partial coverage, because HDR content is never just a full white screen but a small percentage.

I posted the spec above, which requires 10% patch to be 400, 500 or 600 minimum. Nothing and nobody guarantees that 2% patch would ever be above 1000 unless the manufacturer tells us this in the spec. And, indeed, the spec on Asus website reads 1000 peak brightness. I suspect this is 2% patch.
rog.asus.com/monitors/32-to-34-inches/rog-swift-oled-pg32ucdm/spec/
Of course HDR is not about full white screen. Nobody has questioned that. Devil with OLED is always in other details.

dgianstefaniIf you actually understand the serious differences in panel tech, calling OLED not true HDR is laughable. Anything except OLED at this point is crap HDR.

I have three OLED displays at home, 4K TV, 4K laptop and mobile phone. I have done my homework with OLED since 9 years.
You can get away with contrast feature at lower luminance due to per pixel benefits of OLED panel itself, but in order to bring colour vibrancy of Rec.2020 gamut, which is another important feature that HDR enhances, higher brighness is much better and visible. There is no doubt about it. It's enough if you watch a few professional TV and monitor reviews on HDTV to find out more.

I agree with you that OLED is the best display panel tech for successful implementation of HDR, but not all OLEDs are the same and there are lazy implementations of it, especially in monitor segment, whereby the public has barely entered into OLED 'era' and there is little well-established knowledge about it.

dgianstefaniFor those complaining about price, this is a 4K240 screen, with the most premium display tech we can mass produce. What you pay is what you get.

My 4K laptop has Samsung OLED display with DisplayHDR 500 certification. It is PANTONE Validated and TÜV Rheinland-certified. It's bare bones, borderline HDR, in comparison to what my TV can do with colours illuminated by HDR. The technology is simply more mature in TV segment and their display SoC are more powerful.

This Asus monitor, on the other hand, does not have Pantone and TÜV Rheinland certifications, as far as I can see. And this is not $700-800 display. Sad, but true. If monitor vendors want to charge us premium for mainstream OLED displays, the level of scrutiny by the public is more demanding and they really need to deliver on quality features and more powerful HDR capability. It's not good enough to say Oh, this is 4K/240 screen. Resolution and refresh rate are secondary here, as the primary selling point is display panel technology and the public should be informed and educated as to what to expect in this price range. Of course, this is not ProArt range, but there scrutiny is even higher.

"What you pay is what you get?" Well, we'd better know what are we getting here before paying, shall wee?
Asus advertises DolbyVision, but due to the fact that brightness is not certified as higher and Rec.2020 coverage is not listed either, the spec of this monitor does not provide information about Rec.2100 features. It looks like entry DolbyVision, which is not ideal, but it is as far as it can go with HDR400 TB certification. Edit: Hardware Unboxed said there is no Dolby Vision out of the box. HDR10+and HLG support are not listed either, which is not good, especially now that Amazon has removed access to Dolby Vision content on Premium accounts.

dgianstefaniDo you understand that OLED may have a 100% ABL brightness of 400 nit but a 75 ABL of 800 and a peak brightness of over 1500?

May have, well said. We will see how this pans out in testing. I am sure Tim from Hardsware Unboxed will have a closer look.

dgianstefaniCalling OLED with perfect contrast, per pixel lighting and instant response times "not real HDR" just because it's 100% ABL is 400 nit is laughable.

Well, you can laugh as much as you wish. A legitimate question for monitors is why thos displays are still behind the quality of HDR on TVs.

dgianstefaniVESA certifies monitors in general. HDR400 LCD is not comparable to a HDR400 OLED.

Nobody said it is.

rv8000If the competing LG panel has a fan theres one place it belongs… in a trash can.

Depends on who's selling the monitor. I doubt LG would (deliberately?) try to make panels that "need" it.

R0H1TDepends on who's selling the monitor. I doubt LG would (deliberately?) try to make panels that "need" it.

Their 1440p OLED has one. That entire model was a rush job that later had firmware updates for horrible brightness and other nonsense. Hopefully they wise up.

pat-ronerI'm running a Samsung s95b in my living room and I've had no issues with lighting when gaming as long as I can just avoid direct sunlight on the screen itself. I was pleasantly surprised.
So much effort talking about DisplayHDR 400 when in fact it's the DisplayHDR 400 Trueblack that it's rated for smh. They are different ratings.

I clearly referred to it in #22 Did you read? Even if you only say number 400 for OLED, it's obvious that it relates to TB.
Your Samsung is much better with a reason. Its 10% patch brightness is 875-950 nits, which is really good, whereas Asus has only 475 nits (HUB review), twice as little. Had 400 TB tier been higher, Asus would have been able to achieve more.

Let's wait and see what the WOLED versions will do. It will be interesting since ASUS will be selling both panels.

BwazeNo HDR, only "VESA DisplayHDR 400 True Black compliance"? I guess max brightness isn't really high enough, even for mediocre HDT 400? Or deliberately limited to avoid burn in?
But other than that, high price, probable pentile matrix and unknown burn in resistance it looks really nice. But I will wait for lower price and a bit more user experience with these OLEDs.

It does not look great at 10-25% patch window.

dgianstefaniGetting something of this tier, probably the next gen, when I upgrade to RTX 50xx with display outs that can do it natively with no compression.

No compression is the way. 80 Gbps ports next year on GPUs and new monitors.

Asni4k240hz 10bit RGB require 68.56 Gbit/s.
So, even with the consumer version of DP 2.1 54Gbps, it would need DSC. Only Amd Radeon Pro w7900 and w7800 with their full DP 2.1 80Gbps implementation could handle the monitor without compression.

HDMI 2.1 48Gbps with DSC is the way to go. It also features a couple of them so you can connect 2 sources.

Will wait for 80 Gbps ports. Those GPUs will come in Q4 this year or Q1 next year. Monitor is a device that sits there 4-5 years, so ports need to be future-proof.
I am not against DSC per, but there is a simple rule here. Use it only when necessary. In this case, it will always be necessary, even with W7900/8700 and future consumer GPUs.

ChaitanyaMost of it will RoGarbage tax on top of Shitsus tax, just wait for others to launch monitors based on this same panel couple of months down the road.

Edit: One of the 1st reviews of this display:

10-25% window brightness is low. And no DolbyVision out of the box.

NoyandTrue black HDR 400 is not HDR 400.

Even if you only mention the number 400, 500 or 600 when talking about OLED, it is more than obvious that it relates to TB. No need to nitpick here. Besides, I posted about it in #22

dgianstefaniGetting something of this tier, probably the next gen, when I upgrade to RTX 50xx with display outs that can do it natively with no compression.

Same, though I need something 27-28" due to spacial constraints.
4K and likely a 5070-5070 Ti, whatever gets to 4090 level performance.

Been on 1440p since 2017...it's time.

I have a NEEEED!

pat-ronerI'm running a Samsung s95b in my living room and I've had no issues with lighting when gaming as long as I can just avoid direct sunlight on the screen itself. I was pleasantly surprised.

Hey snap! My S95B is looking pretty pretty in my living room too :)

The big news here though is the new sub-pixel layout which really improves text clarity, this is pretty much my perfect monitor!

R0H1TOLED has near perfect blacks, there's no display out there which does "perfect black" & it's impossible outside perfect black bodies ~ also very theoretical.

Really good mini-led TV's have excellent blacks too. Sure not quite OLED, but far better than standard LCD.

I'm wary of burn-in, 3 years warranty is no where near enough warranty on such an expensive monitor. I would keep a monitor like this for at least 10 years and I have zero faith it will be going strong after even 5 years. I'd much rather a 1200 Zone mini-led 4K 32" monitor with 144Hz, 100% AdobeRGB, 105% DCI-P3, 85% Rec 2020, true 10 bit display, DP 2.1, 4 usb 3.2 ports, 90W+ charging.

@Legacy-ZA The last Asus 4K IPS 144Hz monitor model XG27UQ I owned cost me about £700 and Asus' support was non-existing really the Nordic team didn't knew what to do and instead of saying they needed to look it up, they refused anything until they talked with the German support team and when the monitor crashed with G-Sync enabled for RTX 30 series support won't take case even under warranty until I got help finding Asus' monitor "swap" service that lucky the monitor was on the list for thanks to a reseller I spoke with that pointed me to their service.

Asus use to be really good and care today they really don't in the country I live right now, back in the socket 939 days if you had a problem less than a week you had another product or your money back today the people don't even have any answers when you have a question they easily just refuse to give a answer instead of saying we need to investigate it or asked around which ain't any shame to do.

soo much ignorance in this thread. smh

Garrusthey've already gone as low as $600, won't go lower than that for a while they cost a lot to manufacture


MSI one was $950 for a while

Anyways the Asus one sold out before people could buy one... /:

do you have a link to that $600 QD-OLED?

R0H1TWhat? If anything this should be selling under a grand by now, hopefully LG lights the competition up with their cheap(er) panels!

This is new ground though.

It's unrealistic to say new screen tech should be under a grand when this spec didn't exist last year, and the competition hasn't heated up yet.

End of the year you might see black friday sales with screen under a grand, but I'm going to wager of the 7 I've read about, you'll see less than half go there. I legitimately hope I am wrong though.

Scrizzsoo much ignorance in this thread. smh


do you have a link to that $600 QD-OLED?

you can see them all the time, check bestbuy for example for openbox in your country as we have different stores

the 34" dell alienware one is open box for $600 USD right now in my country

i've seen the samsung 49" one for $700 also