Saturday, June 15th 2024
ASUS Enhances Customer Support Following Gamers Nexus Investigation
ASUS has had issues with customer support, as reported following last month's investigation by Gamers Nexus. However, they are now promising several fixes. If you've been wrongly denied a warranty repair or charged for unnecessary service, ASUS wants you to email them at "executivecare@asus.com" using a predefined template (see below). It also promises to respond within a week and apologizes for past negative experiences, citing customer feedback as an opportunity for improvement. These cases will be handled directly by ASUS staff.
Getting into a bit more details, after criticism, ASUS executives met with Gamers Nexus staff face to face and agreed to a list of promises.To recap several of ASUS' firm changes (as provided by Gamers Nexus):
Sources:
ASUS, Gamers Nexus
Getting into a bit more details, after criticism, ASUS executives met with Gamers Nexus staff face to face and agreed to a list of promises.To recap several of ASUS' firm changes (as provided by Gamers Nexus):
- ASUS now has a new inbox called "executivecare@asus.com" that they have created specifically to re-process prior RMAs that customers feel were unfairly classified, were misclassified, or charged for a service that should be free
- ASUS has provided a template to copy and paste into your email to this address. We are showing it on the screen. You can visit gamersnexus.net to find a copy of this to copy and paste. We do not place third-party ads on our site. The link is below for the template.
- ASUS has published a timeline for improvements: June 14th, today, is the publication of this email and template. ASUS has promised us an email this month with other changes.
- ASUS has committed to refunds of service charges for unnecessary repairs which customers felt compelled to accept in order to have a warranted repair covered, such as unrelated or misclassified CID
- ASUS has committed to refunding shipping charges in scenarios where a warranted repair was part of the RMA. For clarity, if a customer has both an out-of-warranty repair and an in-warranty repair in the same claim, shipping will be covered by ASUS
- ASUS has committed to refunding labor and taxes related to these aforementioned qualifying disputes
- ASUS has created a Task Force team to retroactively go back through a long history of customer surveys that were negative to try and fix the issues
- ASUS has removed the power from the repair centers to claim CID. Now, CID claims must go through ASUS' team. This will remove some of the financial incentive to fail devices. There still is one, but now it won't be motivated as much by speed
- ASUS is creating a new support center in the US. This will enable customers to choose between a repair of their board or a faster swap with a refurbished board. This solves an issue where refurbs were the only option in some scenarios previously
- After over a year of refusing to acknowledge the microSD card reader failures on the ROG Ally, ASUS will be posting a formal statement next week about the defect, resulting from this series
- ASUS will publish a more transparent repair report template in September of 2024
- ASUS is changing the Advance RMA language to reduce emphasis on physical damage
- Your Name (as listed in your RMA):
- RMA Number:
- Serial Number:
- RMA application country:
- Please describe your previous RMA dispute:
- Supporting Documents (e.g., charged invoice, quotation notification, photos):
- Additional Feedback (optional):
118 Comments on ASUS Enhances Customer Support Following Gamers Nexus Investigation
I could always come here to screech about it at any time but it doesn't really help.
We need some of the old names back. Or....ALL of them.
As a company, Asus expects me to pay more for their products and then looks to cut costs by screwing some customers out of their warranty. I don't hate companies and I don't like people that accuse them of everything and anything. But I will call out those practices.
Fuck warranties.
You're simply wrong. Asus deserves every bit of hate they get. And so does any other company dealing with its customers like that. You want to be approached without respect by companies, is what you are saying, and everyone else is a whiner. Last I checked I was unable to decide what company handles the aftercare for products I buy.
No product or service in the history of mankind has been free of criticism. Things would never improve if they were.
I still feel as though you cant fault the entire company. You need to place blame within the company where it belongs. Not R&D.
To the Asus apologists...If Asus products are as infallible as some profess (in this thread particularly) why do so many people require using RMA at all? A great product requires excellence from start to finish. Hence imo, why so many manufacturers fail so frequently at meeting consumer expectations. It's not as if it's a goal that's impossible to attain. Companies and manufacturers do it day after day, year after year. But for some reason in the tech world, juuuust good enough gets a pass far too often.
I'm sure there are some technical, regional, and legal reasons to have more than what seems necessary. But if the added complexity harms the customer experience, well, Asus is serving itself rather than it's customers.
.
The bottom line is, as a customer I'm facing Asus the company and not Asus the interchangeable rep who can catch the blame only to never be seen again. So yes, every employee is responsible, but most notably the ones calling the shots, I don't even care who it is or why it happened. As a customer, I'm looking at a product that comes with a warranty and with all sorts of inflated marketing assurances. So I expect what I'm being told something is. Its really that simple and every tiny deviation from that is throwing away your consumer power. If you're just getting a full refund to avoid an RMA process... hey, by all means, you played the system well, but in no way does that change things regarding the above. The principle stands - it is the simple principle of a trade where something is offered and expected. A contract.