Monday, January 20th 2025
AMD's Radeon RX 9070 Launch Faces Pricing Hurdles
AMD's upcoming Radeon RX 9070 series graphics cards have hit an unexpected roadblock, according to recent reports from PC Games Hardware. Despite physical units already reaching select retailers, the launch appears to be delayed due to ongoing pricing negotiations. Industry insider and forum moderator "pokerclock," known for accurate predictions about NVIDIA's GeForce RTX 50 series, reveals that AMD's initial pricing strategy has created tension with retail partners. While boxes bearing the RX 9070 branding have been spotted in retail channels, disagreements over costs have prevented an official release. The core issue stems from AMD's aggressive pricing approach for both the RX 9070 and RX 9070 XT models. Retailers have pushed back against what they consider excessive wholesale costs, forcing AMD to reconsider its strategy.
The company now faces the complex task of potentially reducing prices while compensating retailers who have already purchased inventory at higher rates. Sources suggest AMD may offer marketing funds or cashback incentives to bridge the price gap, though negotiations have reportedly stalled. For example, we recently reported on the AMD Radeon RX 9070 XT AIB model costing around $549. However, NVIDIA has announced its GeForce RTX 5070 at the same $549 price point, with potentially equal or higher raster, ray tracing, and AI capabilities across the board. For AMD to make the value case, the company would need to undercut NVIDIA's pricing. Until that is resolved, retailers aren't allowed to place RDNA 4 GPUs in general sale yet.
Sources:
PC Games Hardware, PCGH Forum, via VideoCardz
The company now faces the complex task of potentially reducing prices while compensating retailers who have already purchased inventory at higher rates. Sources suggest AMD may offer marketing funds or cashback incentives to bridge the price gap, though negotiations have reportedly stalled. For example, we recently reported on the AMD Radeon RX 9070 XT AIB model costing around $549. However, NVIDIA has announced its GeForce RTX 5070 at the same $549 price point, with potentially equal or higher raster, ray tracing, and AI capabilities across the board. For AMD to make the value case, the company would need to undercut NVIDIA's pricing. Until that is resolved, retailers aren't allowed to place RDNA 4 GPUs in general sale yet.
175 Comments on AMD's Radeon RX 9070 Launch Faces Pricing Hurdles
Same for NV users. They don't care what you run. They are happy with their setups, unless they are having a tough go at todays prices.Its just like people saying a 5900X cant play games. Inter CCD latency this, only 6 cores per CCD that.. meanwhile it fucking rocked. I don't run stock, so maybe stock sucks, dunno.I haven't made fun of you. I like my combo too. Its 2 days older than dirt for the most part, but for me its still fine. For just games? It rips. For everything else? You can do better lol..
When you have AMD users shouting from the mountaintops ngreedia this ngreedia that, every thread, every page.. it is annoying. And its always the same guys. Every. Time.
Im even challenging you, find 10 posts (from that unlimited amount of nvidia fanboys you claim exist) in the last month that called an amd buyer sheep. Cause i can easily find 10 doing the same for nvidia buyers in the last month alone...
Unfortunately for the rest of the forums, there are more of em due to the fact of the current market share situation. Let’s stop pretending only one side has bad actors.
I have never bashed AMD. You stir shit up all the time, in multiple threads.
These companies don't owe you a penny, quit pushing your opinions on everyone.
There is a serious issue with victimhood mentality among AMD cheerleaders and as AMD has continued to slip they've gotten angrier. They'll label me, someone who has run AMD in his main rig for nearly a decade, as an nvidia shill because I point out AMD's shortcomings and pricing games are why they are unpopular.
I call it WCCFtech syndrome.
I never said anyone owes AMD money, nor am I pushing my opinion on anyone. I'm not the one pushing my influence as a TPU staff member, so please back off the high horse.
I am neutral when it comes to hardware, for the most part. I run AMD hardware right now. FFS man.
I have no influence, you have a brain, use it.
Why would a 5070ti or 9070xt that are offering like or better performance to previous gen top tier performance (excluding 4090) for 50% less when it’s clear either company can milk the market?
Prices absolutely need to come down, but 9070XT with ~4080/7900XTX performance around $600-$649 would be MASSIVELY better value than any card released last gen. Performance can land anywhere at this point. We can play the “we want these prices otherwise nothing’s going to sell” game as much as we want, but neither company has their feet on the ground when it comes to actual sane consumer side pricing - we are irrelevant at this point in time.
Everything is expensive now.. at least where I live.
This view is not looked at enough and lot of people ignore these are publicly traded companies.
The low end and mid range market essentially don’t exist thanks to companies sliding the pricing scale up and product positioning down, and in general just being blown-out of proportion thanks to Crypto and Covid.
If people just continue to roll over and buy whatever they can due to fomo, it’s just going to get worse. All anyone does is complain about prices for the last few years, and the price of everything continues to go up. Complaining doesn’t do a thing.
RX 7900 XT 320bit 20GB new already costs 650€! That's way i think RX 9070 XT should cost less. What's the point if it's costs the same but is only 5% faster who will buy it for that hair splitting boost ?