Wednesday, March 12th 2025

Report Claims ASUS Likely To Launch Xbox-branded Handheld Gaming Device
Not that long ago, an Xbox executive claimed that an Xbox handheld gaming device is still in the prototyping stage, with a launch expected to take place sometime in the next two to three years. There is no denying that the handheld segment is an incredibly lucrative space, boosted by the impressive performance and efficiency gains made by the chip giants in recent years. Microsoft clearly intends to take a piece of the pie, and as a recent report by Windows Central pointed out, the first Xbox-branded handheld is in development and may even see the light of day as early as the third or fourth quarter of this year. Now, a fresh report by The Verge has revealed that Microsoft might be collaborating with ASUS in order to bring the handheld gaming device to market.
This is quite interesting, considering that ASUS is one of the most well-known players in the handheld segment, thanks to its ROG Ally lineup. But the conflict of interest shouldn't be much of a hassle - Lenovo is also a major player in the segment, and did not hesitate teaming up with Valve to bring the first third-party SteamOS handheld to the market. Microsoft is likely targeting something similar, intending to combine Xbox and Windows platforms in order to improve the experience for developers and players alike, allowing better inter-compatibility of games between handheld, PC, and console platforms. Essentially, the handheld will reportedly feature an Xbox-like interface, but will be powered by Windows underneath. The aforementioned late-2025 launch timeline is still in place, but considering the very nature of early reports, accept this information with a grain of salt.
Sources:
The Verge, PureXbox
This is quite interesting, considering that ASUS is one of the most well-known players in the handheld segment, thanks to its ROG Ally lineup. But the conflict of interest shouldn't be much of a hassle - Lenovo is also a major player in the segment, and did not hesitate teaming up with Valve to bring the first third-party SteamOS handheld to the market. Microsoft is likely targeting something similar, intending to combine Xbox and Windows platforms in order to improve the experience for developers and players alike, allowing better inter-compatibility of games between handheld, PC, and console platforms. Essentially, the handheld will reportedly feature an Xbox-like interface, but will be powered by Windows underneath. The aforementioned late-2025 launch timeline is still in place, but considering the very nature of early reports, accept this information with a grain of salt.
7 Comments on Report Claims ASUS Likely To Launch Xbox-branded Handheld Gaming Device
The other option is SteamOS, but, AFAIK, not everything would be supported on the device, it just don't have enough power
Nintendo is going to be doing their next device soonish, and you can bet that all the games on that is going to cost $70+ a pop
so as a consumer, this opens up a ton of portable games that you can play for basically $20/month which is a crazy good deal
The only consumers this is a "big deal" for are those who INSIST their expensive portable device be locked down to xbox cloud, because logging into windows is HAAAAARD. I'm sure all 5 of them eagerly await this device. For everyone else, they've already had access to devices that can natively run xbox game pass, and steam, and epic, and anything else their heart desires. Why would they want a locked down xbox branded device?
Nintendo is outselling the xbox 6 to 1, I dont think they're the example you want to cite for MS's strategies being a good idea.
PlayStation has sold more consoles than Microsoft. Hell, the PS2 was the most sold console of all time and they almost went bankrupt when the PS3 came out. Nintendo is outselling Xbox 6:1 doesn’t have a lot of meaning unless people need to bash Xbox. Because everyone and their 2 month old child wants a Steam Deck because it brings in a console like experience to the PC and everyone loves it and bash Microsoft for not having that kind of mode for Windows PC
People hate Microsoft for existing at this point(and somewhat agree lol)