Tuesday, March 18th 2008

EA Signs Agreement with Massive to Offer Dynamic In-Game Advertising on PC and Xbox

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malware
 Discuss (22 Comments)
Electronic Arts and Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, today announced an expansion and two-year extension of their agreement to offer dynamic in-game advertising for EA video games. Under the new agreement dynamic ads will be incorporated into a number of titles including the next two editions of EA's Madden NFL football, NBA LIVE basketball, NASCAR racing and NHL hockey. Massive will continue to be the exclusive in-game ad network for the PC and Xbox 360 versions of EA's Need for Speed Carbon and Need for Speed ProStreet. Massive will also try to incorporate dynamic advertising into another popular EA racing title, Burnout Paradise. "EA strongly believes that dynamic in-game advertising is an important growth area for our business, and is one of many opportunities we are pursuing in growing the advertising market," said Kathy Vrabeck, president of the Casual Entertainment Label at EA. "We selected Massive because they are the industry leader in this space with a global sales footprint, solid brand recognition and in-depth experience in video game advertising."
Source: Massive Inc.

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22 Comments on EA Signs Agreement with Massive to Offer Dynamic In-Game Advertising on PC and Xbox

#2
DanishDevil
So they buy everyone out, and then they fill it all with ads? Jeez! Bug off!
Posted on Reply
#3
a111087
as long as it doesn't impact the gameplay, i say its alright
after all, it should make up for the amount of people that download games instead of buying them
Posted on Reply
#4
jocksteeluk
The xbox users will be the real losers in this deal because while the pc versions of games will be free to play online xbox users will be paying xbox live to stream in game advertising, so basically M$ is cashing in twice.
Posted on Reply
#5
OrbitzXT
ShadowFoldThanks EA. Thanks.

LMAO I laughed for a few minutes straight at that. And yes, thanks EA. The next time some 12 year old wants to be a punk and do the pause glitch in Madden 08 to not get a loss, I'll have a good time staring at your ads. A few weeks ago someone did the glitch and I saw 10,000 BC ads along with other things.
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#6
WarEagleAU
Bird of Prey
score jocksteel. You are right. I dont mind the lil billboards and shit like that...but if it becomes full blown, the game better cost 10 to 30 bucks!!!
Posted on Reply
#7
Ravenas
Hmm... and what major company did the CEO of EA work for prior to his current job?
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#8
springs113
man this is to the user that said they dont care as long as the gameplay doesn't change...the damn gameplay of their recent games suck....especially in live...everytime they implement a new control system then take it out in a year...i am tired of this shit...live this year was such a let down..PS3...not to mention the online gameplay with these abusive gamers...live even has a glitch like the old nba 2k for dreamcast had in which a player shoots a free throw misses it and either catch it back in mid air and dunk it for 2 extra points or a so called alli and the 2 points...
unfortunately 2k8 is no better...the gameplay in 2k7 was the best in quite a while...that game played like a complete bball game...i dont even wanna start on MADDEN...
Posted on Reply
#9
WildCat87
a111087it should make up for the amount of people that download games instead of buying them
Meh... I actually see it the other way around. More ads in games = Less sales = More downloads... But I dunno.
Posted on Reply
#10
a111087
WildCat87Meh... I actually see it the other way around. More ads in games = Less sales = More downloads... But I dunno.
possible, who knows... but i don't play EA Sport games anyway :laugh:
Posted on Reply
#11
jbunch07
OrbitzXTLMAO I laughed for a few minutes straight at that. And yes, thanks EA. The next time some 12 year old wants to be a punk and do the pause glitch in Madden 08 to not get a loss, I'll have a good time staring at your ads. A few weeks ago someone did the glitch and I saw 10,000 BC ads along with other things.
ha i see those when i play ETQW, ha its funny :rolleyes:
Posted on Reply
#12
Mussels
Freshwater Moderator
it all depends WHERE the ads are. billboards can be annoying - so can ads in the main menu or load screens.

Where this needs to go, is free games and the ads pay for it - no piracy at ALL if the games free, yet they still make money.

or at least on the console side of things, make the game dirt cheap - $20 instead of $50 USD, or $30-$40 Au instead of the stupid $100-$120 we get here sometimes...
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#13
ktr
I bet this agreement is mostly for that free battlefield that is soon to be released.
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#14
Black Hades
If this would make games cheaper, I wouldn't feel so offended.
If EA would make games that are less buggy , I wouldn't feel robbed.:shadedshu
ALSO if they would make a decent game once in a while, that would make me happy.

What if Microsoft added freakin' banners to it's OS-es?
I'd jump to Linux faster than you can say "Format C: /u /c"
Posted on Reply
#15
DaMulta
My stars went supernova
WarEagleAUscore jocksteel. You are right. I dont mind the lil billboards and shit like that...but if it becomes full blown, the game better cost 10 to 30 bucks!!!
I don't think it would be like that. I could see them saying "Games cost more to devople these days. So this really just off sets the cost for us."Making the games still50-60usd.
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#16
JC316
Knows what makes you tick
I really don't mind it so long as it stays like it is because it's only in real life environments where you would expect it. Now if you start putting pepsi ads in Halo, then the shit is gonna hit the fan.
Posted on Reply
#17
jbunch07
JC316I really don't mind it so long as it stays like it is because it's only in real life environments where you would expect it. Now if you start putting pepsi ads in Halo, then the shit is gonna hit the fan.
agreed
+1
Posted on Reply
#18
Firebeast
They are part of the MMM companies... Money Making Maching incorp.

Instead of improving on the games they create, they'd rather monopolise the world. As DanishDevil said bug off EA!:banghead:
DanishDevilSo they buy everyone out, and then they fill it all with ads? Jeez! Bug off!
Posted on Reply
#19
Triprift
JC316I really don't mind it so long as it stays like it is because it's only in real life environments where you would expect it. Now if you start putting pepsi ads in Halo, then the shit is gonna hit the fan.
Hopefully it doesnt come to that it would be good if it was ones like with the escapist where u can decide if ya want to see it or not. Ps jbunch no stewie avvy :(
Posted on Reply
#20
hacker111
Now thats going to be really annoying...ruining the gaming if you ask me..:wtf:
Posted on Reply
#21
bruins004
Hopefully other companies wont follow their way.
Posted on Reply
#22
jbunch07
bruins004Hopefully other companies wont follow their way.
you already know its going to happen pretty soon instead of load screens its gonna be an f'in commercial or something...i dread that day! :shadedshu
Posted on Reply
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