Saturday, April 5th 2008
NVIDIA GeForce 8800 GS Rebranded to 9600 GSO
NVIDIA's lack of marketing for the 8800 GS meant that it didn't really catch on particularly well when it was first launched. However, the company is now planning to try and rectify this by rebranding it as the GeForce 9600 GSO according to Expreview. Assuming the current price remains more or less the same, this card should sell for a little below the 9600 GT and offers similar performance levels.
Source:
Expreview
84 Comments on NVIDIA GeForce 8800 GS Rebranded to 9600 GSO
Gam
Cheers
Gam
-Label replacement on any remaining stock sitting in the warehouse
-Paying twice to advertise the same product, once for the 8800gs name and again under the new name
-Additional shipping costs on old stock that already shipped, etc.
This alone doesn't equal a good business strategy. IMHO, you would do better by having a blue light sale and chalk up the losses. It probably would cost less then having to rebadge old hardware hoping someone will buy it because the model number is higher.
Gam
and some nvidiot on the last page pointed out that ati rebadged the 1600 the 1650, well first, there was at least some CHANGE to the card, die shink, now in his eyes its ok for nvidia to totaly rename a product to sell it based on a higher number but its not ok for ati to point out that they made a change by adding a 50 to a model.......rofl
well, truth is that this dosnt suprise me at all, i have seen many companys do this, nvidias done it befor, they will do it again, sames pretty true for ati/amd, but at least their rebadging stuff has a point, and dosnt tend to be a total model number change.
oh yall will love this, i had a geeksquad manager try and convence me a hd2600 was faster then a x1900xtx......because its newer and has a bigger number, i had to explain to him that its a mid range card where as the x1900xtx is a ultra high end card of its day(the previous gen) and that the x1900xtx is like 4x the card the 2600 is :)
in the end he did some research about videocards and next time i came in he saw me and came over and told me i was correct and that he needed to keep more up on current tech so he can give good advice(hes a nice guy, just not a gamer/overclocker)
blah, whats next, they gonna bring back the 5900ultra core with a die shrink like somebody said and call it a 9 seirse?
It wouldn't surprise me, or bother me, if nVidia had kept the rebadging within the same series, but moving it up to the new series is a bit crooked, IMO.
Just for example, look at how much flak Creative has taken over the X-Fi Xtreme Audio being a rebadged Audigy SE which was a rebadged Live! 24-bit.
Yet this is not new or suprising in this industry by any means or any company/mfg...and in the end, even if the card is the exact same in specs and performance to the 8800GS, it's still not a bad card, and if it can be had around the $110-120-ish mark, it's still a pretty good deal for a budget gamer build. And if it uses the same chip, it'll even be decently overclockable...
Like newtekie said earlier...who cares what the badging or the name is...care about the performance that you're getting for your dollar...and hey if they're giving it a 9XXX series name...odds are it's gonna improve in performance and support (driver wise)...really I see no major losses or complaints to voice about. All I see is something for budget users to look forward to in better gaming performance, and NV get's to reap in some more sales, that's business and I guarentee any of us in that business would do the same damn thing...that's the nature of the beast.
:toast:
Also, why's everyone getting upset by this? IMHO, it makes great marketing/business sense for Nvidia to do it and how many of you all are really going to be affected by it? So long as these are priced reasonably between the 8600GTS and the 9600GT, I see no problems, really.
Besides, if nothing else and these really are the same card, it lets Nvidia give modders the chance to feel l337 by flashing their 8800gs to a 9000 series card and be soooo cool. ;)
as to how it effects people, we gotta deal with explaining to people that the 9600gso/gt arent better then the 8800gt just because the numbers higher, its annoing!!!!!
like has been already pointed out, the name on the heatsink doesn't mean dick, its whats under the heatsink that counts, and this card is a proven excellent price/performance budget gamer, so whats the problem?
business is business, gaming is gaming, nothing has changed, life goes on.
-Wolf.
the FPS you get for your $$$ is all that matters, suck it up.
Competition will help us all in the end. GO INTEL!
*and if it truly is only a software level increase, with no change to the hardware, it wouldn't surprise me if 8800GS owners notice a drop in driver performance right after this cards release; and I'd also bet my money on some 3rd party drivers surfacing for the 8800 GS