Industry sources tell DigiTimes that more graphics card vendors could venture into IGP Motherboards. An IGP motherboard is that which uses integrated graphics processors (IGP) made by AMD or NVIDIA. This move follows a noticeable fall in the demand for entry-level discrete graphics cards, with consumers opting for motherboards with IGPs instead. IGPs such as the AMD 780G and the upcoming 790GX and those from NVIDIA such as GeForce 8200, offer performance on par with entry-level discrete graphics and also offer power-saving features.

Most vendors have outsourced their IGP motherboard manufacturing to OEMs, with the Minix 780G ITX creator J&W Technology, followed by Palit Microsystems and Jetway being the biggest gainers. It's also known that first-tier channel vendors (such as ASUS, MSI, etc.) dominate sales of these products leaving these new upcoming vendors to compete mutually before they take on those dominant players.