It is becoming a market trend of people avoiding entry-level discrete graphics alotgether to either choose a low-mid graphics card or settle for motherboards with integrated graphics to suit their needs, with that segment of buyers. Both NVIDIA and AMD that have chipset divisions sought to capitalize on this with releasing integrated graphics laden system chipsets, the only difference being that NVIDIA makes them for both AMD and Intel CPU platforms. With AMD platform, NVIDIA already has a dominating market position while it tries to catch up with Intel's homegrown chipsets in its plaform.

Towards the end of this month, NVIDIA could release a new chipset called MCP7A that aims to compete with AMD's recent 780G and 790GX IGPs that took IGP performance to the next level. The MCP7A comes with the GeForce 9400 GT graphics core embedded. The chipset comes in two variants: MCP7A-U and MCP7A-S. The former has GeForce 9400 GT in specifications and speeds identical to the discrete GPU, while the latter has a slightly toned down variant of the same GPU in terms of clock speeds, called GeForce 9300. The difference between the two is that the 9300 will be clocked at 450MHz and 1200MHz (core, shader) compared to the 9400 GT in its reference specs. of 580MHz, 1500MHz (core, shader).