AMD may be inches close to launching its high-end Radeon HD 4890 accelerator, but in its shadows, an equally exciting product-line is taking shape: the Radeon HD 4700 series, which AMD refers to as "A new paradigm of performance and price", rightly so, with the new 40 nm process the RV740 GPU is built on, and the performance that looks to put it on top of its class.

IT168.com published a few slides from a recent presentation AMD carried on, for its upcoming Radeon HD 4700 series. The most relevant slides reveal a lot about the Radeon HD 4770, the flagship product based on the RV740. The card design that has surfaced, reveals a cooler design similar to that of the Radeon HD 3870, except for a different colour-scheme and printed graphics. The card features 512 MB of GDDR5 memory across a 128-bit memory interface, which ideally churns out the same amount of bandwidth as 256-bit GDDR3, while consuming lesser power (due to lesser number of chips on the board). A slide also reveals a crucial bit about the pricing strategy AMD is planning to adopt, which shows the Radeon HD 4770 to be priced at US $99 (target SEP prices). From AMD's own ratings, the card should offer higher performance per watt and performance per dollar (in terms of rated compute power) than NVIDIA GeForce 9800 GT. You can also work out from the figures that the card consumes 80 W of power. The card is slated for a May 4 launch.