XFX continues to show enthusiasm with its ATI Radeon line of products, by coming up with the first Radeon HD 4770 accelerator for the market to use the premium reference design for Radeon HD 4770 (model: XFX 4770ST D5 512MB). AMD had come up with two choices of coolers for its partners. Most of them choose the one which is more cost-effective, so the sales margins could be improved in an already tight pricing-segment.

XFX used the premium reference-design cooler and PCB, with a major difference that it comes in black instead of red. XFX has so far had a knack of trying as hard as it can, to color its cards black. The company did so with the Radeon HD 4870 reference design accelerator recently. This card retains the reference clock speeds of 750 MHz (core), and 800 MHz (memory). Given that XFX chose the more expensive parts in making this card, it will pass on the premium to the consumer, making it slightly more expensive than the reference design cards in its league.