
Intel to Paper-launch 9th Gen Core on August 14, Availability in Q4-2018
Intel's client desktop processor lineup is under tremendous pressure owing to competition from AMD, with the company having to roll out entire processor generations over mere 2-3 quarters. You'll recount that Intel was merrily trotting around with its barely-innovative 7th Gen "Kaby Lake" family in early 2017, when AMD stunned the industry with an outperforming product lineup. The 7th generation barely lasted its planned product cycle, before Intel rushed in a pathetic sub-$500 Core X lineup, and the 8th generation "Coffee Lake" with 50-100% core-count increases. Even that is proving insufficient in the wake of 2nd generation AMD Ryzen "Pinnacle Ridge," and Intel is cutting short its product cycle with the 9th generation Core "Whiskey Lake" (or "Coffee Lake" Refresh) series, that further increase core-counts.
"Whiskey Lake" was originally planned for Q1-2019 alongside the 14 nm original Z390 chipset. Intel wasn't expecting AMD to rebound with Ryzen 2000 series (particularly the tangible IPC increases and improved multi-core boosting). And so, it decided to rush through with a new product generation yet again. The Z370 is being re-branded to Z390 (with an improved CPU VRM reference design), and what was originally meant to come out in Q1-2019, could come out by Q4-2018, at the very earliest by October. Intel reportedly planned availability sooner, but realized that distributors have heaps of unsold 8th generation Core inventory, and motherboard vendors aren't fully ready for the chip. Since getting a 9th gen Core chip doesn't warrant a new motherboard, customers would be inclined to pick up 9th generation chip with their existing boards, or any new 300-series board. This would kill the prospects of selling 8th generation Core CPUs.
"Whiskey Lake" was originally planned for Q1-2019 alongside the 14 nm original Z390 chipset. Intel wasn't expecting AMD to rebound with Ryzen 2000 series (particularly the tangible IPC increases and improved multi-core boosting). And so, it decided to rush through with a new product generation yet again. The Z370 is being re-branded to Z390 (with an improved CPU VRM reference design), and what was originally meant to come out in Q1-2019, could come out by Q4-2018, at the very earliest by October. Intel reportedly planned availability sooner, but realized that distributors have heaps of unsold 8th generation Core inventory, and motherboard vendors aren't fully ready for the chip. Since getting a 9th gen Core chip doesn't warrant a new motherboard, customers would be inclined to pick up 9th generation chip with their existing boards, or any new 300-series board. This would kill the prospects of selling 8th generation Core CPUs.