Marketing and Prejudice Get the Better of Consumers with PC Processors: Test
At the AMD & HardOCP Game Experience event held in Texas, gamers were asked to participate in a blind test. The test involved gaming on two sets of gaming PCs with two PCs each, in each set is an AMD-powered PC, and an Intel-powered one. Participants weren't disclosed which PC was driven by what, as they were assembled in identical-looking cases (no window), with identical monitors and other peripherals. The first set is of budget single-monitor HD gaming, while the second set is high-end three-monitor gaming.
After gaming on both rigs in each set, respondents were asked to tick on a sheet of paper, which rig gave them a better gaming experience, or if gaming both had no observable difference. AMD went into this exercise expecting that most respondents will select "no difference" as their option, and so that would bring good PR to AMD, but to their surprise, most respondents selected the rigs that was powered by AMD processors.
After gaming on both rigs in each set, respondents were asked to tick on a sheet of paper, which rig gave them a better gaming experience, or if gaming both had no observable difference. AMD went into this exercise expecting that most respondents will select "no difference" as their option, and so that would bring good PR to AMD, but to their surprise, most respondents selected the rigs that was powered by AMD processors.