Eiswolf 2 AiO - now also for custom designs of RTX 4080/4090 and RX 7900XT/XTX GPUs! Alphacool presents additional innovative solutions for cooling Nvidia's Geforce RTX 4080 and 4090 and AMD's RX 7900XT/XTX graphics cards.

The enormous waste heat of the new graphics card generation is excellently dissipated with these coolers. The very good water flow and the large cooling surface are due to the particularly filigree fin structure. The jet plate with revised inflow engine also distributes the water perfectly on the cooling fins. The complete chrome plating of the cooler not only provides resistant protection against acids, scratches and damage, but also achieves a beautiful homogeneity and remarkable shine. The Aurora design of the cooler is kept visually calm and simple. This is evident not only in the cooler's design, but also in the wonderfully even lighting achieved via digitally addressable RGB LEDs.

Leading global motherboard manufacturer, ASRock, proudly announces its new ASRock W790 WS motherboard for workstations for Intel Xeon W-3400/W-2400 series processors (LGA4677). The ASRock W790 WS features up to 2 TB DDR5 ECC RDIMM support, PCI-Express 5.0 expansion slots, USB4/Thunderbolt 4 and Dual 10 Gbps Ethernet. A flagship-class 14-layer PCB and 20+2 phase CPU VRM ensures ultimate performance and superb reliability, even when subjected to the most demanding sustained workloads.

Supports New 4th Generation Xeon Processor
The W790 WS chipset is optimized for new Intel Xeon W-2400 series (LGA4677) processors and is compatible with W-3400 series processors with up to 56 cores also. The ASRock W790 WS provides a quad-channel DDR5 design with 2DPC over 8 DIMM slots, maximizing memory performance, potential memory pool capacity and supports ECC RDIMMs to ensure data reliability.

The PC industry has been hit hard by the current market conditions and economic downturns, as the entire industry has seen sales of new PCs drop to new lows. Equally so, the PC motherboard makers have experienced a crash in sales, where collectively, they delivered ten million units less in 2022 compared to 2021. Thanks to the information by DigiTimes, we have information that major motherboard makers, ASUS, Gigabyte, MSI, and ASRock, have seen their sales plummet to new lows and reflect how much of a drop the market experienced in the middle of economic uncertainty that the year 2022 brought.

In 2021, ASUS delivered more than 18 million motherboard units; in 2022, it is down to 13.6 million, representing a 25% difference. GIGABYTE shipped 11 million units in 2021, whereas in 2022, the company delivered around 9.5 million motherboards. GIGABYTE has experienced the smallest drop with "only" 14% lower sales. MSI used to deliver 9.5 million motherboards in 2021, and in 2022 its sales plummeted by 42% to 5.5 million units. The worst drop in sales is the one by ASRock, where the company saw its sales go from around 6 million units in 2021 to just 2.7 million units in 2022. This is the report's most significant recorded drop, equaling 55% lower sales in 2022.

ASRock Industrial announces the 4X4 BOX 7000/D5 Series Mini PCs powered by AMD Ryzen 7000U-Series APUs up to 8 Zen 3+ cores. Featuring maximum dual DDR5 4800 MHz memory up to 64 GB, the 4X4 BOX 7000/D5 Series bring about performance enhancement through unleashing higher standards of power, speed, and energy efficiency. Now poised with enriched IOs and expansions, the Series also provide quad-display outputs of up to 8K outstanding graphics with one HDMI 2.1, three DisplayPort 1.4a, and five USB ports, including two USB4 for versatile connectivity. Moreover, dual storages with one SATA 3.0, one M.2 Key M, plus dual LAN ports up to 2.5 Gigabit, Wi-Fi 6E, and Bluetooth 5.2 are supported for reliable communications. The unleashed features make this Series the leading choice for a wide range of top-notch applications such as gaming, entertainment, content creation, office productivity, business, and AIoT use cases.

Powered by AMD Ryzen 7 7735Uand Ryzen 5 7535U, ASRock Industrial presents the 4X4 BOX 7000/D5 Series selections: 4X4 BOX-7735U/D5 and 4X4 BOX-7535U/D5. Featuring up to 8 Zen 3+ cores and next-generation AMD Radeon Graphics, the Series guarantee optimal power, speed, and performance upgrades. The 4X4 BOX 7000/D5 Series showcase the very first dual-channel DDR5 4800 MHz SO-DIMM memory up to 64 GB with new features that unleash effortless multitasking abilities for higher performance, lower power consumption, and more robust data integrity for future computing.

Intel cut the baseline prices of its Arc A750 performance-segment graphics card. The card now starts at USD $249, down from its launch price of $289 for the first-party reference-design card. Among the handful custom-design board partners for the A750 are Acer, Gunnir, and ASRock. The A750 targets maxed-out AAA gaming at 1080p, although the card is capable of higher resolutions with the Intel XeSS performance enhancement.

Based on the 6 nm ACM-G10 silicon, the A750 is endowed with 3,584 unified shaders across 28 Xe Cores or 448 EUs, 224 TMUs, 112 ROPs, and 8 GB of 16 Gbps GDDR6 memory across the chip's full 256-bit wide memory interface (512 GB/s memory bandwidth). The card has a typical board power of 225 W, draws it from a combination of 8-pin and 6-pin PCIe power connectors; and has modern display outputs that include HDMI 2.0 and DisplayPort 2.1. The Arc "Alchemist" family of GPUs meets the full DirectX 12 Ultimate feature-set, including real-time ray tracing. They also have regular driver updates with day-zero optimization for big game releases.Many Thanks to TumbleGeorge for the tip.

For those that don't remember the early days of ASRock, the company started out making some rather unusual motherboards, often with some wild and wacky upgrade paths, such as both a slot and a socket for a CPU or both AGP and PCIe graphics card slots. Since then, ASRock has become a much more mainstream motherboard maker, but the company appears to have gone back to its roots with what the company calls the X670 Xpansion Kit. Right now, the expansion card appears to be working with the B650 LiveMixer motherboard and it's unknown if it's compatible with other models from ASRock. It seems to be limited to ASRock motherboards only, due to the fact that the add-in card requires not only a x4 PCIe slot with all lanes attached, on the motherboard, but also a custom cable that is most likely for "low-speed" I/O's such as I2C, SPI and so on.

As the name suggests, the X670 Xpansion Kit allows B650 motherboards to be turned into X670 motherboards, more or less. The card is home to a second chipset, which enables not only two additional M.2 slots for PCIe 4.0 NVMe SSDs, but it also features two SATA ports, a 10 Gbps USB-C port, three USB-A ports and—maybe most interestingly—a 10 Gbps Ethernet interface. It's unclear if this will be a retail product, but the card provided to Level1Techs doesn't appear to be an engineer unit, but a full retail ready product. It's definitely an interesting upgrade path for those that have invested in a B650 motherboard and there's no real reason why this shouldn't work as well as having the second chipset on the motherboard, especially as ASRock appears to have fitted a signal re-driver on the add-in card to make sure the PCIe signals are handled properly.

ASRock Industrial is pleased to introduce a range of upgrades in industrial motherboards powered by 13th Gen Intel Core Processors (Raptor Lake-S) with up to 24 cores and 32 threads, supporting Intel W680, Q670, and H610 chipsets. Featured as the first DDR5 ATX motherboards, the IMB-1714, IMB-X1714, and IMB-1713 are brand-new selections while encompassing upgraded support for the 12th Gen Intel CPU motherboards lineup through BIOS update. They guarantee computing power with performance hybrid architecture and enhanced AI capabilities, rich IOs and expansions for up to PCIe Gen 5 slots, quad displays 4K@60 Hz, USB 3.2 Gen2x2 (20 Gbit/s), triple Intel 2.5 G LANs, multi-M.2 Key M, ECC memory, TPM 2.0, and more. The 13th Gen Intel CPU motherboards cover comprehensive form factors, including Mini-ITX, Micro-ATX, and ATX for diverse Edge AIoT applications, such as factory automation, kiosks, digital signage, smart cities, medical, and more.

13th Gen Intel Core Motherboards for Upgraded Performance
The upgraded motherboards feature 13th Gen Intel Core i9/i7/i5/i3 processors (Raptor Lake-S) with performance hybrid architecture, plus up to 24 cores and 32 threads that boost compute-intensive edge performance. They leap up to 1.04x/1.34x/1.25x faster in single-thread/multi-thread/CPU image classification inference performance compared to 12th Gen Intel Core processors. Leveraging its engineered flexibility and power, the new 13th Gen Intel Core motherboards run up to DDR5-5600 memory module for higher bandwidth, and PCIe 5.0 for additional expansion while supporting engaging video and digital signage experiences with Intel UHD Graphics driven by Xe architecture.

Leading global motherboard manufacturer, ASRock, proudly announces its new series of Intel B760 motherboards, including B760M Steel Legend WiFi, B760M Pro RS, and special edition B760M PG SONIC WiFi. These feature-filled motherboards are designed to bring supreme performance and the latest technologies - including up to PCI-Express 5.0 & overclocked DDR5 - to benefit more PC enthusiasts, gamers, and office/workstation builds than ever before. The B760 chipset is designed for the latest 13th Generation Intel Core 'K' or 'non-K' series processors (socket LGA1700), while also supporting the previous 12th generation.

Followed by the success and critical acclaim of the ASRock Z790 PG SONIC, the company has released another officially licensed motherboard featuring SEGA's Sonic the Hedgehog: the B760M PG SONIC WiFi. Based on the mainstream Intel B760 chipset, this micro ATX motherboard features all the exciting SONIC elements in a small form factor and budget friendly design.

Just over a month ago, news broke that NVIDIA is planning to move its logistics center from Hong Kong to Taiwan and it now looks like AMD is getting ready to follow suit. The news is coming via Taiwan's United Daily News (UDN) and the paper claims that AMD will be setting up its logistics center in the Farglory free trade zone area in the Dayuan district of Taoyuan, which is next to Taiwan's main international airport. Currently companies like ASML and Asus operate inside the free trade zone and Farglory is currently in the last phase of an expansion of the free trade zone, which should be finalised sometime early in 2023. As such, there should be plenty of space for both NVIDIA and AMD to set up their logistics centers there.

The move for AMD doesn't seem to make as much sense as that of NVIDIA, as AMD's main graphics card partners, which should be Sapphire and XFX (Pine Group), are Hong Kong based companies. That said, AMD still has PowerColor, ASRock, Asus, Gigabyte and MSI in Taiwan, but only PowerColor is an exclusive AMD partner. This does of course not take motherboards or servers into account, where its Taiwanese partners are key. On the other hand, just as NVIDIA, AMD produces its GPUs at TSMC, so for products that doesn't end up in the PRC, it would make more sense to have them go straight to a logistics center in Taiwan, rather than having to ship them out to Hong Kong and then back to Taiwan again. According to UDN it's apparently also cheaper for AMD to shop goods directly from Taiwan to the PRC, as it's apparently quite costly to ship via Hong Kong. Another reason is of course the ongoing trade war between the US and the PRC, which could lead to future issues for both AMD and NVIDIA. Hong Kong has also slowly lost its importance as a key center in the electronics business, with Taiwan and Singapore having become more important hubs, according to UDN.

ASRock, the leading global motherboard, graphics card and mini PC manufacturer, today launched the new AQUA, Taichi and Phantom Gaming series graphics cards based on AMD Radeon RX 7900 Series GPUs.

The new graphics cards are built on the groundbreaking AMD RDNA 3 architecture with chiplet technology. AMD RDNA 3 architecture delivers up to 54% more performance per watt than AMD RDNA 2, features the world's fastest interconnect linking the graphics and memory system chiplets at up to 5.3 TB/s, and offers up to 96 new unified compute units and second-generation AMD Infinity Cache technology. It also delivers increased AI throughput that provides up to 2.7X higher AI performance, and rearchitected compute units with second-generation ray tracing technology that provides up to 1.8X higher ray tracing architectural performance in select titles versus AMD RDNA 2 architecture.

As we're getting closer to the official launch date, pictures of AMD Radeon RX 7900-series cards from both ASRock and XFX have tipped up online. The ASRock cards are part of its Phantom Gaming and Taichi series of cards, whereas the XFX card is part of the MERC line. Sadly none of the cards appear to sport a USB-C port, suggesting that it's not a feature that any of the OEM's have thought worthwhile to include in their custom board designs.

The ASRock Phantom Gaming cards appear to be 2.5-slot cards, whereas the Taichi cards are triple slot. The Phantom Gaming cards seem to be equipped with a short backplate that only covers the rear of the PCB, rather than the full length of the card, with the Taichi cards seemingly having a full-length backplate. The XFX MERC 310 also appears to be a 2.5-slot design, but it has a very different backplate design which appears to act much more as a heatsink than most backplate designs we've seen to date. The fact that it appears to be made of a large chunk of aluminium that wraps around the back edge of the card is also rather unusual. XFX also appears to have gone with the same size for its RX 7900 XT and RX 7900 XTX cards. We can also see that XFX has gone for three 8-pin power connectors for their cards.

Here's the first picture of the ASRock Radeon RX 7900 XTX AQUA, marking the debut of the company's top-of-the-line AQUA brand to its graphics card lineup. The ASRock AQUA line of motherboards come with liquid monoblocks that let you cool the processor, chipset, and CPU VRM using your own DIY liquid-cooling loop. The Radeon RX 7900 XTX comes with a factory-fitted full-coverage water block. The OEM of this block is unknown (could be either CoolIT or Bitspower). The block features a nickel-plated copper primary material, with an acrylic top and vinyl film for the brushed-aluminium look. The top is studded with addressable RGB LEDs. The block sits on top of ASRock's most premium custom-design PCB for the RX 7900 XTX, which pulls power from three 8-pin PCIe power connectors.

A while back, some ASRock motherboards showed up with an eDP connector, which seemed odd, as outside of the embedded market or notebooks, eDP isn't commonly found. ASRock has now revealed what it's for, namely a 13.3-inch display, or side panel kit as the company calls it. In other words, this is a 13.3-inch display that mounts inside your case, assuming you have a tempered glass side panel. It's meant to be used as a secondary display, rather than just being some kind of diagnostics tool, which similar products on the market today end up being. The display uses an IPS panel and has a native resolution of 1920 x 1080 pixels, with a refresh rate of 60 Hz and a brightness of 300 cd/m², so nothing out of the ordinary there.

However, ASRock provides a custom eDP cable with a 40-pin connector, as well as four mounting brackets, some cable clips and even extra adhesive strips, in case you'd want to move the display to a new case in the future. The panel measures 300.26 x 193.01 mm (W x H), so it might not fit all cases. ASRock also points out that you need to have a clear, transparent tempered glass side panel for optimal usage of the display, as a tinted panel would for obvious reasons reduce the light that could be transmitted through the glass. The panel is compatible with the ASRock Z790 LiveMixer, Z790 Pro RS/D4, Z790M-ITX WiFi, Z790 Steel Legend WiFi, Z790 PG Lightning, Z790 Pro RS, Z790 PG Lightning/D4, H610M-ITX/eDP and B650E PG-ITX WiFi motherboards.

Today Intel launched its 13th gen Core processors alongside the Z790 chipset, which in turn lead to a lot of new motherboards being available. However, it appears that ASRock is working on a special edition of its Z790 PG Riptide board that has something of an unusual twist. The board is known as the Z790 PG Sonic and appears to be some kind of cooperation with Sega, since the board carries clear Sonic the Hedgehog branding.

The board seems to be some kind of limited edition version of the Z790 PG Riptide, as we can't spot any features that have changed, at least not based on the pictures posted by @momomo_us on Twitter. The top of the board has Sonic themed heatsinks, as well as some of the printing on the PCB and the rear is adorned with a rather large Sonic in white on the black PCB. Obviously the packaging is also adorned with a Sonic print, but there doesn't appear to be any other connection to Sonic or Sega, which makes the whole partnership a bit of a mystery at the moment, but it's highly likely that we're looking at a limited edition product for the Asian markets here.

ASRock today launched its Arc "Alchemist" A770 and A750 custom-design graphics cards. These include the A770 Phantom Gaming OC, and the A750 Challenger OC. The A770 maxes out the 6 nm ACM-G10 silicon, featuring all 32 Xe Cores (4,096 unified shaders); besides 16 Gbps GDDR6 memory; whereas the A750 gets 28 Xe Cores (3,584 unified shaders), and 16 Gbps GDDR6 memory. Both of ASRock's cards come with 8 GB of memory across a 256-bit wide memory bus, there's no 16 GB version of the A770 Phantom Gaming.

The ASRock A770 Phantom Gaming features a premium, RGB-illuminated cooling solution that's also found in the company's Radeon RX 6000-series Phantom Gaming graphics cards. This card also offers a factory-overclock of 2.20 GHz compared to 2.10 GHz reference. The cooler features a dual fin-stack heatsink with five 6 mm-thick nickel-plated copper heat-pipes that make indirect contact with the GPU over a copper base-plate. The dual ball-bearings fans come with idle fan-stop. There's a switch to manually turn off RGB lighting.

Intel announced the general availability of the Arc A770 and A750 performance-segment desktop graphics cards. This includes Intel's reference-design Limited Edition cards, and custom-design ones by the likes of ASRock, Gunnir, and Acer, among other OEMs. The A750 has a baseline price of USD $289, the A770 8 GB at $329, and the A770 16 GB at $349.

Based on the Xe-HPG "Alchemist" graphics architecture, the A750 and A770 are carved out of the same 6 nm ACM-G10 silicon. The A750 is configured with 28 Xe Cores, 448 EU, or 3,584 unified shaders; whereas the A770 maxes it out with 32 Xe Cores, 512 EU, or 4,096 unified shaders. Both cards get 256-bit wide GDDR6 memory interfaces, and while the A750 uses 16 Gbps memory (512 GB/s bandwidth); the A770 has 17.5 Gbps (560 GB/s).

Leading global motherboard manufacturer, ASRock, is proud to announce its new lineup, LiveMixer. There are Z790 LiveMixer and B650 LiveMixer for Intel's and AMD's new platform separately, which are produced in partnership with content creators that need motherboards with superb reliability, cutting-edge performance and an extended connectivity mix for the many auxiliary devices required for streaming. LiveMixer is the incarnation of valiance. It sets us free from the concrete jungle with its colorful graffiti. The stylish pattern represents the courage and bravery we possess to speak up for ourselves and try new things enriching life.

"We've studied the need of live streaming for a long time, and here comes our first LiveMixer that helps streamers to stream in great quality with its well VRM design, additional PCIe slots and twenty-plus USB ports." Says Chris Lee, Vice President of ASRock Motherboard & Gaming Monitor Business Unit. With a maximum of 23 USB ports to connect external devices, users will never run short. Hook up every peripheral, whether it's mice, keyboards, microphones, headsets, multiple cameras, fill-lights, macropads, and much more. Equipped with dual PCI-Express 4x slots & Thunderbolt header, The LiveMixer allows users to connect a graphics card, a high-speed capture card and a Thunderbolt add-in card at the same time.

ASRock is shaping up to be the first major custom-design Intel Arc "Alchemist" board partner with a footprint in the EU and North America. The company is ready with a pair of custom-design Arc A770 products based on its key gamer-focused brands. The first of these is the ASRock A770 Phantom Gaming OC. This card features a meaty triple-slot Phantom Gaming cooling solution, complete with RGB LED illumination. It should also feature the company's highest state of tuning for the A770. The next of the custom-design cards is the Arc A750 Challenger. This card features clean 2-slot, dual-fan design, and a factory-overclock. It's also likely that ASRock is extending the Challenger OC treatment to the A770.

Leading global motherboard manufacturer, ASRock, is proud to announce its AMD B650E/B650 motherboard series. These motherboards are targeted at the mainstream AM5 segment featuring various exciting new products such as our flagship B650E Taichi, the high-end B650E Steel Legend Wi-Fi for high end market, B650E PG Riptide Wi-Fi and B650 PRO RS for mainstream users, and B650 PG Lightning a new SKU joining the Phantom Gaming family targeted the entry level market. ASRock also offers the new B650E PG-ITX WiFi for small form factor enthusiasts.

ASRock went all-out on its VRM design by creating a 24+2+1 phase Smart Power Stage (SPS) Dr.MOS on the B650E Taichi series, providing users with the most powerful AM5 platform it can offer ready to unlock maximum CPU performance. The flagship ASRock B650E Taichi motherboards are equipped with many exciting features and technologies such as PCIe 5.0 technology for graphics cards and M.2 SSDs, an incredible IO that includes the latest USB4 offering a fast and simple level of connection for work or home.

Unfortunately there's no pricing attached to this leak, unlike the earlier pricing details for MSI's B650 motherboards from B&H, but Videocardz has managed to get the specs for ASRocks upcoming B650 and B650E motherboards. Once again we're looking at a collection of seven models, four B650E and three B650 models in total. Something interesting to note that Videocardz is pointing out, is that only the cheapest board in the lineup has a six layer PCB, with most models using an eight layer PCB and the Mini-ITX board is going up to 10 layers. In other words it seems like most entry level boards are now using high-end PCBs, due to the transition to PCIe 5.0.

The base model is the B650 PG Lightning, which is a pretty feature stripped motherboard, yet all PCIe slots are said to be PCIe 4.0 and it has a pre-installed I/O shield. It comes with 2.5 Gbps Ethernet, but WiFi is optional. At least there's a rear mounted 20 Gbps USB-C port here and the board has a total of three M.2 slots, of which one is PCIe 5.0. On the same kind of level sits B650 Pro RS, which is a step down in the sense that one of the M.2 slots PCIe 3.0 x2 and it has fewer PCIe slot, but it appears to have slightly fancier cooling for the VRMs and it gains a DisplayPort output around the back.

This one is likely to go down ASRock's internal history as a failure of sticking proportions. Namely, it seems that some ASRock motherboards in the newly-released AM5 X670 / X670E family carry stickers overlaid on the DDR5 slots. The idea was to provide users with a handy, visually informative guide on DDR5 memory stick installations and a warning on abnormally long boot times that were to be expected, according to RAM stick capacity. But it seems that these low-quality stickers are being torn apart as users attempt to remove them, leaving behind remnants that are extremely difficult to clean up and which can block DRAM installation entirely or partially. I, for one, would never install a DDR5 module if I thought there was a chance for some paper bits to have fallen on to the DRAM slots - paper and glue bits within the DRAM slots don't seem particularly conducive to a successful motherboard POST.

In the meantime, the company has already announced that it's not only aware of the problem, it's willing to accept RMAs for motherboards that sport the impossible-to-cleanly-peel stickers (consumers should contact their retailers and e-tailers for the exchange). Information around forums where this issue is being discussed don't seem to point to any instance of actual motherboard damage resulting from the stickers - enough patience or an entire motherboard exchange seem to be two solutions to this problem. The company also announced that its latest motherboard batches on AMD's X670 chipsets no longer carry the stickers themselves, due to several BIOS-level improvements that have brought down the boot times, making the informative stickers unneeded. Still, when one takes into account the consumer and company cost of activating an RMA process, it seems that the company shouldn't have skimped on the sticker quality itself.

Leading global motherboard manufacturer, ASRock, proudly announces its new series of Intel Z790 motherboards supporting the latest 13th Generation Intel Core Processors. ASRock's Z790 series includes premium Z790 Taichi, including a new Special Edition Z790 Taichi Carrara, in addition to Z790 Steel Legend WiFi targeting high-end users, Z790 PRO RS, Z790 PG Lightning and Z790 PG Riptide designed for mainstream users, and also the Z790 PG-ITX/TB4, a powerful mini ITX motherboard with Thunderbolt 4 for small form factor lovers.

If you've been keen on finding out some more details about the upcoming Z790 based motherboards for Intel's upcoming 13th gen Core processors, then we got good news for you. VideoCardz got hold of a treasure trove of board pictures from ASUS, ASRock and MSI for those interested in taking a look at what will be on offer next month from Intel's partners. There are no big surprises when it comes to the leaked board models, but there are one or two things that are worth pointing out.

The ASUS leak is limited to four boards, two Prime models, one TUF board and the ROG Maximus Z790 Hero, which is unlikely to be the top-of-the-range board. ASUS seems to have held back a bit with the Hero board compared to its AM5 equivalent, but it's a bit hard to tell from the picture. ASRock is carrying over its limited edition Carrara look for its Z790 Taichi board and ASRock will also have a Mini-ITX board with Thunderbolt 4 support. MSI will also offer a Mini-ITX board, with a black PCB and white heatsinks and a white rear I/O shield. No additional specs were provided, outside of what can be seen in the pictures. There are additional pictures after the break.

With only a couple of days to go until the official retail availability of the Ryzen 7000-series CPUs and accompanying X670 and X670E motherboards, early pricing of the motherboards are starting to crop up in Europe. Courtesy of @momomo_us we now have pricing from an unknown European retailer for 11 ASUS models, as well as MSI's Godlike board. We also managed to dig up some additional pricing over at Geizhals, which is a European price comparison site, for five ASRock models and one from Gigabyte. Hopefully we're looking at placeholder pricing here, as it's not looking good in terms of value for money. Admittedly, ASUS is known for charging a premium over its competitors, but it's not looking good anywhere right now.

Starting with @momomo_us pricing and MSI for no specific reason, its upcoming MEG X670E Godlike is listed at €2,399 and that doesn't include any kind of liquid cooling accessories. This has to be one of the most expensive consumer motherboards ever, if this is the actual retail pricing it'll sell for. Moving over to ASUS, its Prime X670-P model is listed at €418.53, with the WiFi version jumping to €446.89. This is the first indicator that these are not the actual retail prices, as WiFi versions of motherboards tend to have a $/€/£10-20 premium over non-WiFi models. We're not going to go over every individual board price here, simply look at the attached pictures, but based on these early prices, ASUS has two models for well over €1,000, the ROG Crosshair X670E Hero and the ROG Crosshair X670E Extreme, with the latter being listed at €1,486.95.

Leading global motherboard manufacturer, ASRock, is proud to announce its X670E motherboard series, ready for new AMD Ryzen 7000 Series processors. This first wave of AMD Socket AM5 motherboards includes Special Edition X670E Taichi Carrara, flagship X670E Taichi, high-end X670E Steel Legend, mainstream X670E PRO RS, and entry X670E PG Lightning.

"With the AM5 platform we're investing in the next generation of high-performance computing and gaming," said David McAfee, Corporate Vice President and General Manager, Client Channel Business Unit, AMD. "With the continued support of best-in-class partners like ASRock, AMD is bringing the most advanced features and technologies to desktop. The X670 Extreme is designed to bring the best connectivity and ultimate overclocking with PCIe 5.0 support."