PC Hardware giant ASUS is preparing a the Formula series graphics card air-coolers. The coolers in several shapes and sizes, are designed to streamline air-flow to achieve better cooling performance, and overclocking headroom, as ASUS puts it.

The most distinctive features of these coolers are the F1 car-shaped shrouds, and almost centrally-located, dust-proof fans that blow air onto aluminum fins, or radially-projecting heatsinks. The coolers first caught the eyes of the press during the CeBIT event.

A presentation by ASUS dealing has been sourced by Expreview, that reveals the company's claims of the cooler providing better distribution and dissipation of heat, and quieter operation in comparison to other coolers. It is unclear at this point in time, whether ASUS markets these coolers "as is", or as parts of their graphics cards.

Today ASUS is all over the place, promoting all kinds of products. Now is the time for the Formula video cards line-up, inspired by Formula 1 race cars. ASUS is already showcasing a few products from the line-up at CeBIT 2009 (where else if not there). The part that brings the cards' name is actually the heatsink. From above it resembles the shape of a F1 car. Despite that, the heatsink is nothing so revolutionary. It is combination of anti-oxidizing aluminum fins, five copper heat-pipes and a dust-proof fan. The whole cooling occupies two PCI slots. ASUS forgot to mention if the cards will be supercharged, sorry I mean overclocked. Pricing and availability information is also missing, neither we know if the cards will be with NVIDIA or ATI GPUs.