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Philips Announces the Evnia 27M2C5200W Gaming Monitor with 280 Hz Refresh Rate

MMD, the leading display specialist and brand license partner for Philips monitors, is proud to announce the release of an all-new addition to its EVNIA gaming monitor line-up, the Evnia 27M2C5200W. Packed with features, this model provides all that gamers need to get the most out of every kind of action scenario. With a generous curved screen for greater immersion, a Fast VA panel, a 280 Hz refresh rate, and lightning-fast 0.3 ms MPRT, this monitor is a powerful new ally in the gaming space.

"The Philips Evnia 27M2C5200W is every gamer's dream. Its generous, curved screen pulls you into the game, and its ultra fast refresh rate, low input lag, and 0.3 ms MPRT deliver a gaming experience that will definitely blow your hair back." - commented César Acosta, Regional Product Manager for Gaming Monitors/ Philips EVNIA.

Sharp Launches All-New MultiSync EA Series Desktop Display

Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation (SEC), today announced the launch of the new MultiSync DD-EA272U 27" desktop display. This fully featured high resolution LCD display is ideal for users in corporate, finance, healthcare and education.

High-Quality Image Performance
The DD-EA272U features an IPS LCD panel with great viewing angles and an immersive 4K UHD native resolution. With a 3-sided ultra-narrow bezel, the DD-EA272U is designed to eliminate distractions when used in multi-monitor configurations.

Gigabyte Unveils SuperSpeed IPS Gaming Monitor with 4K Resolution

There appear to be an ever increasing amount of gaming monitors on the market these days and the latest addition from Gigabyte is using a 4K SuperSpeed IPS panel. The Gigabyte M27UA sports a 27-inch display as the name suggests and it should be a typical 8-bit + FRC panel with a 95 percent coverage of the DCI-P3 colour space, a 400 cd/m² typical brightness and a 5 ms grey to grey response time. The M27UA also offers a 160 Hz refresh rate which is in line with the best IPS gaming monitors out there and it's AMD FreeSync Premium certified. On the software side of things we find typical Gigabyte inclusions like Aim Stabilizer Sync, Black Equalizer 2.0, built in cross hairs, night vision and an FPS counter, as well as Gigabyte's OSD Sidekick which allows you to adjust the monitor settings from an app in Windows.

Gigabyte has equipped the M27UA with two HDMI 2.1 ports, one DisplayPort 1.4, a USB Type-C with DP Alt mode support and USB PD at 18 W (no, that's not a typo). The Type-C port together with one USB 3.2 Type-B port and three USB 3.2 Type-A ports enable KVM functionality—there's even a dedicated KVM button at the back of the monitor. A headphone jack rounds off the connectivity options and there's also a pair of built in 3 Watt speakers. In addition to KVM, there's also support for Picture in Picture and Picture by Picture. The supplied stand offers height and tilt adjustment, but not swivel or pivot. One upside of this monitor is the relatively low power consumption of 34 Watts. There's no word on availability or pricing from the company.

Philips Monitors E1 Line Gains Four New Feature-rich Models for Enhanced Productivity

n July, the Philips Monitors E1 series product line is expanding to include four new models within its multipurpose offering for today's dynamic professionals. Featuring a variety of productivity-enhancing innovations, these beautifully designed monitors ensure that professionals and home users alike have all they need to get the most out of every workday.

Easy on the eyes
The Philips 27E1N1800A, 27E1N1800AE, 27E1N1900AE and 32E1N1800LA are equipped with a 27"/68.6 cm or 32"/80 cm 4K UHD display with a sleek, elegant design, three-sided frameless standard design to facilitate multi-monitor set-ups, and innovative features to enhance both visual performance and physical comfort.

ViewSonic's XG323-4K-OLED2 brings dual-mode, DisplayPort 2.1 and 140 W USB PD

ViewSonic has launched a new OLED gaming monitor in the Chinese market that not only is a dual-mode 4K 240 Hz / 1080p 480 Hz display, but it also brings DisplayPort 2.1 connectivity as part of the package. The XG323-4K-OLED2 is said to sport a 31.5-inch LG OLED panel with an anti glare coating, that delivers up to 450 nits brightness, but it can reach as high as 1300 nits in HDR mode. The 10-bit OLED panel delivers 0.03 ms Grey to Grey response time, 98.5 percent of the DCI-P3 colour gamut and it's also VESA DisplayHDR True Black 400 certified. There's also support for VRR via some form of AMD FreeSync version.

However, what stands out here is the paired back design, especially considering that the XG323-4K-OLED2 is being sold as a gaming monitor. We get a more traditional square stand and a much thicker display back compared to most other gaming OLED displays. That said, we're not quite sure what ViewSonic was thinking when the base of the stand was designed, as it's not flat. Connectivity, besides two DisplayPort 2.1 port with full 80 Gbps UHBR20 support, also consists of a USB Type-C port with DP Alt-mode and 140 W USB PD support—a first as far as we're aware—as well as more mundane options like two HDMI 2.1 inputs, one USB 3.2 Type-B input, three USB 2.0 outputs and an audio jack. The stand supports the standard tilt, swivel and height adjustments, as well as rotation. Finally the XG323-4K-OLED2 sports a pair of 5 W speakers and a remote control. JD.com is listing the display of RMB 10,999 which is just north of US$1,500. It's unclear which, if any other markets ViewSonic will offer the XG323-4K-OLED2 in.

Philips Announces the Evnia 34M2C6500 QD OLED Gaming Monitor with WQHD Resolution

Prepare for a stand-out gaming experience with the finest picture quality. On June 26th, 2024 the new Philips Evnia 34M2C6500 will be available for purchase and, not to mention, with powerful visual specs along with it. The large, 34-inch (86.36 cm) screen with a 1800R curvature of the Philips Evnia 34M2C6500 monitor pairs well with its WQHD (3440 x 1440) resolution and QD OLED panels for a realistic and visually accurate picture experience.

Visually Oriented Gaming at Your Fingertips
The pinnacle experience of the Philips Evnia 34M2C6500 is playing visually oriented games, and it will accentuate color where it counts: The Smart Crosshair feature will automatically calibrate the color of the crosshair to be opposite of the game's background so gamers can better their aim. Not to mention, the Philips Evnia 34M2C6500's immersive curved frame would be incomplete without its QD OLED Panel, which is designed to provide incredible brightness and infinite contrast in DisplayHDR TrueBlack 400 quality.

FlexEnable Makes a Historic Breakthrough in Bringing Disruptive Flexible Display Technology to Mass Market

FlexEnable, the leader in the development and production of flexible organic electronics for active optics and displays, today announced that the world's first mass-produced consumer product incorporating organic transistor technology has started shipping. The device, called Ledger Stax, is a secure crypto wallet developed by French company and market-leader Ledger. FlexEnable partnered with display manufacturing companies DKE (Shanghai) and Giantplus (Taiwan) to realise Ledger's design for a credit card-sized product with an E Ink display uniquely wrapped around a 180-degree bend.

Ledger Stax features a display radius of curvature never before achieved in an e-paper display product, made possible by the use of highly flexible organic thin-film transistors (OTFTs), comprising organic materials and process IP developed, supplied and licensed by FlexEnable.

Alogic to Showcase Latest High-Performance Displays and Smart Connectivity Solutions at InfoComm 2024

Alogic, the leading manufacturer and seller known for its innovative, efficient, and well-admired connectivity solutions, is set to introduce an exciting array of new products at InfoComm 2024 in Las Vegas. The company will unveil six groundbreaking products in the end-user computing and smart connectivity space.

The highlights of Alogic's new launches include:

Clarity 5K Touch 27" UHD Monitor
A 27" UHD display with touch capabilities, the Clarity Touch offers a unique combination of 5k color accuracy and touch feature which makes it the ultimate canvas for creatives. It continues the legacy of the Clarity series with enhanced visual accuracy and a focus on color precision found in its predecessors.

ASUS Unveils Groundbreaking Display Lineup at Computex 2024

ASUS today announced the unveiling of a groundbreaking lineup of displays at Computex 2024. These all-new monitors include the stunning ProArt Display 5K and 8K professional range, flexible ZenScreen displays and wellness-focused ASUS VU displays. These cutting-edge screens are designed to boost professional content creation, hybrid work, entertainment and well-being - ready to provide unrivalled windows of clarity on the exciting new era of AI-powered computing.

ASUS ProArt Display 5K PA27JCV: Redefining your 5K dream
The all-new ASUS ProArt Display 5K PA27JCV is a 27-inch 5K high-PPI professional monitor, featuring a stunning 5120 x 2880 resolution and 218 high-PPI display for unparalleled clarity and color accuracy. With 99% DCI-P3 and 100% sRGB wide color gamut, it ensures true-to-life color reproduction. It features ASUS LuxPixel technology that includes an anti-glare and low reflection (AGLR) coating for a paper-like screen effect. Unlike a traditional matte finish, which can soften images, this special formulation provides exceptional pixel color fidelity and sharp details for extended creative session. Calman Verified and factory calibrated for Delta E < 2 color accuracy, it's trusted for precise color grading.

Cooler Master Brings 57-inch Dual 4K Mini LED Gaming Monitor to Computex 2024

This might be the gaming monitor some of you have been waiting for, as Cooler Master has pulled out all the stops with its GP57ZS monitor that the company was showing at Computex. Apart from being a massive 57-inches, the monitor offers dual 4K resolution, or 7680 x 2160 pixels, which are lit up by a 2304-zone Mini LED backlight. We've seen similar displays from both Samsung and Acer. Cooler Master is clearly using the same VA panel as the previously mentioned companies and you also get the same 1000R curvature here, which means the GP57ZS isn't going to be for everyone. Cooler Master didn't provide any refresh rate details, nor the types of inputs that will be on offer.

In addition to this, Cooler Master also showed off a pair of new 27-inch models, both sporting a 2560 x 1440 resolution. The cheaper GM27QP gets a 1500R curved 160 Hz VA panel and HDR400 support, as well as a DP 1.4 and two HDMI 2.0 inputs. It also gets to make do with basic Adaptive Sync VRR, but it does have gaming features like crosshair, an FPS counter and black stabilisation. The more premium GP27QP on the other hand gets a flat display panel of unknown type with a 240 Hz refresh rate, which is illuminated by an 1152 zone Mini LED backlight. Typical brightness is 350 nits and the contrast ratio is 2500:1, but the display is also HDR1000 certified. Connectivity is seriously upgraded here with two DP 1.4 and two HDMI 2.1 inputs, as well as a USB Type-C input that also delivers 96 Watts of USB PD power. In addition to this, there's also a USB Type-B input and three USB Type-A outputs. For some reason it seems like Cooler Master has stuck with Adaptive Sync on this model too, but this model does at least gain support for Picture-in-Picture and Picture-by-Picture support.

Silicon Motion Unveils New USB Display Interface SoC Enabling Cost-Effective Universal Docking Stations

Silicon Motion Technology Corporation, a global leader in designing and marketing controller solutions for display interface and NAND storage, today announced the launch of the SM770 USB display interface SoC for USB docking stations to simplify connectivity for multiple 4K Ultra-High Definition Displays, with low latency and low power consumption.

The new SM770 is a high-performance USB Display interface SoC that supports up to three concurrent 4K UHD (3840x2160@60p) displays, leveraging Silicon Motion's innovative CAT (Content Adaptive Technology) and employs multiple image and video processing algorithms to compress display data and minimize bandwidth usage to deliver ultra-low latency from the computer to the monitors. By transferring most of the compression work to a hardware accelerator, CAT technology operates more efficiently and reduces the CPU load.

GIGABYTE Shows Real-Time LCD System Information Display

GIGABYTE debuted its LCD Edge View display for showcasing real-time system information. Designed as a small and compact LCD display, it acts as a desktop-standing box capable of displaying critical system information like CPU and GPU temperatures, fan speeds of GPUs and CPU coolers, PC fans, as well as everything else happening inside of a PC. Interestingly, it isn't just a fixed-function display. It can show custom images/videos and display custom text, serving as a small display companion to the main monitor for users to look at occasionally or just monitor system health. The design of the LCD Edge View is to be a plug-and-play white box that could easily be positioned on any desktop, blending seamlessly with the user's setup.

It requires external power connection, and can be driven by any GPU/video output. It also features a USB port.

ZOTAC to Debut Limit-Pushing Handheld Gaming PC and Showcase AI-Centric Computing Solutions at Computex 2024

ZOTAC Technology, a global manufacturer focused on innovative and high-performance hardware solutions, will return to COMPUTEX 2024 to showcase its biggest push yet into brand-new product categories. At this year's exhibition, ZOTAC will unveil its first attempt at creating a unique Handheld Gaming PC with advanced controls and features, allowing gamers to enjoy their favorite games on the go like never before with maximum competitive advantage.

Also in ZOTAC's extensive lineup is a full-fledged selection of AI-focused computational hardware, including a new workstation-grade External GPU Box series for hassle-free GPU compute and AI acceleration, ZBOX mini PCs powered by Intel Core Ultra CPUs equipped with integrated neural processing units (NPU), as well as other enterprise-grade solutions, such as GPU Servers and Arm-based NVIDIA Jetson systems, offering users a broad selection of AI accelerators in applications big and small.

HP Explores Modular MicroLED Displays for Puzzle-Like Monitors

HP has envisioned a new approach to MicroLED monitors that could revolutionize how we design and buikd displays. Dubbed "Composable MicroLED Monitors," this concept proposes a modular system where users can assemble their desired monitor configuration from multiple components. At the core of this concept lies a base unit that serves as the foundation, housing the necessary connections and a stand. Users can then attach flat or curved extension modules to the base, allowing various display sizes and formats. These modules resemble puzzle pieces, seamlessly integrating with the base unit through magnetic holders that ensure precise alignment. The true beauty of this concept lies in its scalability and customization options. By combining multiple base units and extension modules, users can create displays of virtually any size or shape tailored to their specific needs.

Whether it's a compact, single-screen setup or an immersive, curved multi-monitor array, the possibilities are endless. HP's illustrations showcase the potential of this concept, with a proposed base unit size of 12" x 12" and extension modules measuring 12" x 6". With integrated switches or software controls, users can even specify how the operating system treats the connected display tiles - as a unified, large display or as separate, independent screens. While this concept's modular nature promises infinite flexibility, it also presents a challenge: the inevitable gaps between modules. HP's research paper delves into potential solutions to minimize these gaps, ensuring a seamless visual experience for users. Whether HP's "Composable MicroLED Monitors" concept will transition from a study to a tangible product remains to be seen. However, one thing is sure: this pioneering approach could open up a world of possibilities for display technology, enabling users to create truly personalized and tailored visual experiences.

LG Display Showing New 4K OLEDoS Display for VR at SID Display Week

LG Display, the world's leading innovator of display technologies, announced today the unveiling of a large number of its next-generation OLED and cutting-edge display technologies at SID Display Week 2024 in San Jose, California from May 14-16. LG Display is allowing visitors to experience new OLED technologies under the theme "A Better Future," ranging from OLEDoS for VR to large-sized OLED panels that go beyond the limits of picture quality and automotive display solutions that are optimized for Software Defined Vehicles (SDV).

The company's latest innovations include a new technology, OLEDoS for VR, which is being shown to the public for the first time and features dramatically increased screen brightness and resolution compared with the existing standard. Despite being the size of a coin at 1.3-inch, it achieves an ultra-high brightness of 10,000 nits and an ultra-high resolution of around 4,000 ppi, which is in the 4K class. In addition, its color expression accuracy is realized by meeting more than 97% of the DCI-P3 standard color area of the Digital Cinema Initiatives (DCI). All these enable more lifelike virtual reality with industry-leading picture quality.

BenQ Releases New RD Series Monitors Aimed at Developers

BenQ, the globally renowned brand of digital lifestyle devices and pioneer of professional display technology, today announces the upcoming launch of the RD Series, the world's first line of monitors custom-crafted to meet the unique and extensive needs of programmers. Equipped with BenQ-exclusive Fine-Coated Panel (varies by models), with advanced anti-glare, anti-reflective properties designed specifically for coding, RD Series offers devs utter clarity to focus entirely on long lines of code. "As a user-centric company, BenQ is dedicated to prioritising the needs of its users," said Conway Lee, President of BenQ Corporation. "With a sincere commitment to serving the community, we aim to bring innovation to life and pave the way for the future by introducing the world's first programming monitors in the RD Series."

RD Series displays promote programming productivity with an advanced coding mode, delivering crystal-clear fonts for improved code differentiation in both light and dark themes adaptable to diverse development work environments. Accessible at the touch of the dedicated Coding HotKey at the centre of the function bar, the RD Series coding mode readily helps programmers achieve a focused state of flow.

LG Display to Mass Produce World's First Gaming OLED Panel With Switchable Refresh Rate and Resolution

LG Display, the world's leading innovator of display technologies, announced today that it has developed the first-ever Gaming OLED panel with a switchable refresh rate and resolution. The company has begun mass production of the 31.5-inch panel this month, accelerating its push into the high-end gaming display market with new concept products.

This groundbreaking Gaming OLED panel allows users to freely choose between a high refresh rate (FHD 480 Hz) and a high-resolution mode (UHD 240 Hz) depending on the content.

MICLEDI Microdisplays Raises Series A Funding to Advance Best-in-Class microLED Display Design and Manufacturing

MICLEDI Microdisplays today announced a first closing of its Series A funding round with participation from imec.xpand, PMV, imec, KBC and SFPIM demonstrating strong support for the company's value proposition and commercial and technological progress achieved in the seed round. Series A follows a significant seed round award and additional non-dilutive funding in the form of grants and other vehicles from VLAIO. This brings the company's total funding to date to nearly $30 million.

"The company's achievements during this seed round have been astounding," said Sean Lord, CEO of MICLEDI. "Our door is open to engagements with some of the world's largest and most innovative electronic product manufacturing companies, most of whom are working on their own internal development projects for augmented reality (AR) displays in such diverse use cases as smart-wearable devices and automotive HUDs. This level of total funding to date is almost unheard of for a four-year-old startup."

Optoma Unveils N-Series Professional 4K UHD Displays

Optoma, a world-leading manufacturer of large display solutions and the No.1 4K UHD brand and the No.1 DLP brand worldwide and in the Americas, announces its new N-Series Professional Displays with intuitive, user-friendly software for business professionals to connect, present, and collaborate globally, both in-person and remotely. Featuring portrait and landscape orientation, Optoma's N-Series is built for use in corporate lobbies, reception areas, conference rooms, lecture halls, digital signage, and other professional environments.

In response to the growing demand for commercial display solutions, Optoma designed the N-Series Professional Displays to enhance the current conferencing setups of corporate and education settings and accommodate hybrid work and distance-learning scenarios. Engineered for simplified connectivity and heightened engagement.

ASUS MH Series Clinical Displays Listed as Class 1 Devices by US FDA

ASUS today announced that the latest ASUS MH series clinical displays have been listed as Class 1 Devices by the US Food and Drug Administration (FDA). These models include the 32-inch 8-megapixel MH3281A, the 27-inch 4-megapixel MH2741A, and the 23.8-inch MH2441A. All three displays are designed for radiology, as well as Picture Archiving and Communication System (PACS) use.

All three monitors meet the DICOM Part 14 Grayscale Standard Display Function (GSDF) AAPM TG270 standard, and each includes a scheduled calibration feature, dynamic brightness compensation, and dynamic DICOM compensation to ensure consistent and highly accurate medical images. The monitors feature an anti-glare, low-reflection (AGLR) coating on the panel, and have undergone stringent performance tests. They have been certified by TÜV Rheinland to ensure flicker-free performance and low blue light emissions. These clinical displays also meet ISO 13485 requirements, and are certified for use in clinics and large medical institutions.

Global Monitor Market Set for Recovery in 2024, with Shipments Projected to Increase by 2%

TrendForce's latest findings reveal global monitor shipments declined 7.3% in 2023 down to 125 million units—a figure below pre-pandemic levels. Looking ahead to 2024, given the low shipment base in 2023, alongside the potential for a gradual economic recovery and the typical 4 to 5-year PC replacement cycle, PCs purchased during the pandemic are expected to be upgraded between the second half of 2024 and 2025. This is anticipated to drive a 2% increase in global monitor shipments in 2024, reaching approximately 128 million units.

The top three commercial monitor brands experienced over twenty percent decline in shipments
A surge in unfulfilled business orders in Europe and America in the first half of 2022 elevated the shipment baseline for commercial brands that year. However, by 2023, commercial market demand saw a significant contraction, leading to a YoY shipment decrease of 20.4% for Dell, 20.7% for HP, and 21.4% for Lenovo—each dropping by over twenty percent.

Lenovo Puts USB4 Connectivity in its new ThinkVision Mini LED Monitors

Lenovo has released a pair of new ThinkVision displays, namely the P27pz-30 and the P32pz-30. These office monitors not only have 1,152 local dimming zones and a peak brightness of 1,200 nits, but they also incorporate a USB4 input. Somewhat unusually for Mini LED monitors, Lenovo has gone for IPS panels and both models sport a 3840 x 2160 resolution, a typical brightness of 650 nits, DisplayHDR 1000 certification, a contrast ratio of 1000:1 and a 4 or 6 ms response time depending on mode. There's also support for 99 percent Adobe RGB and 98 percent DCI-P3 colour gamut, although the panel is still an 8-bit+FRC panel and not a true 10-bit panel. The downside you ask? A 60 Hz refresh rate, which almost feels like a crime, despite the fact that these are productivity focused displays.

As for connectivity there's little lacking as besides the USB4 input which also supports DP Alt mode and 140 W USB PD, both displays also sport two HDMI 2.1 and one DP 1.4 input and one DP 1.4 output. Furthermore there is one USB Type-C 3.2 Gen 2 input, one USB Type-C 3.2 Gen 2 output with 15 W USB PD support, four USB Type-A 3.2 Gen 2 ports, one Gigabit Ethernet port and a 3.5 mm audio output. The USB4 solution appears to be based on VLI's VL830 or VL832 endpoint devices due to lack of any kind of USB4 output. Both models also feature built-in KVM functionality, a smart sensor and an internal power supply, as well as a height adjustable stand that also tilts and pivots. The kicker is the asking price, as Lenovo wants no less than €1,699 for the 27-inch P27pz-30 and €1,999 for the 32-inch P32pz-30.

Avegant announces breakthrough Spotlight display technology for Augmented Reality

Avegant announces Spotlight display technology - the world's first adaptive LED illumination architecture for LCoS. By dynamically illuminating regions of a LCoS microdisplay, Avegant has enabled the benefits of APL (average pixel level) to achieve illumination power savings up to 90% while simultaneously improving contrast by over 10x. Spotlight display technology is integrated alongside Avegant's existing products, retaining the advantages of very small, mature light engines that deliver efficient, full color high-resolution, polarized output. Avegant is collaborating with Applied Materials, Inc. and Lumileds on advanced technologies for Augmented Reality.

"Building on the success of the AG-30L2, we are delighted to announce our new Spotlight display technology. This will usher in a new level of performance for LCoS light engines, enabling efficiency advantages of APL and higher contrast, while maintaining the manufacturability, small-size, and full color high resolution displays that we have come to know from LCoS." says Ed Tang, CEO and Founder of Avegant. "We're excited to be working alongside amazing partners to enable a new level of system performance for the ecosystem."

Philips Announces the 49B2U6900CH, has a Webcam with Autoframing and Smart KVM

As the Philips 49B2U6900CH makes its debut, it brings a plethora of new features along with it that increase collaboration and aid teamwork in the modern digital workplace. In addition to these new features, the Philips 49B2U6900CH also boasts a large 48.8-inch screen and 5120 x 1440 DQHD resolution for a wide viewing and high-quality setup that would otherwise be comprised of two separate monitors.

Built for the Professional Work Environment
Perhaps one of the most powerful and useful features of the Philips 49B2U6900CH are those that pertain to the professional work environment, and it is safe to say that it is built for it.

Apple iPad Pro OLED Parts Reportedly Set for Production at LG & Samsung

Insider information emerging from an LG Display manufacturing plant points to OLED screen production ramping up in the coming months for fitting on next generation Apple iPad Pro models. According to Korea's The Elec, LG as well as rival Samsung's Display division are about to begin production on thin film transistor (TFT) layering for prosumer iOS-driven tablets. LG is allegedly contracted to manufacture upcoming 13-inch iPad Pro display tech, while Samsung is tasked with producing an 11-inch parts. The Korean report proposes that Apple is hoping to get its 13-inch and 11-inch OLED iPad Pro models into a mass production phase by March. Industry insiders think that M3 (ARM-based) chipsets are a natural choice to power these devices.

An Apple analyst—Ming-Chi Kuo—reckons that OLED-equipped iPad Pro models are scheduled for a second quarter 2024 launch, which lands anywhere between April to June. The multinational technology company had a sluggish 2023, in terms of hardware sales, and is likely keen to generate interest with its next-gen iPad Pro range—the addition of OLED technology (a first for Apple tablets) seems to be a key strategy. Mac Rumors believes that: "Apple's OLED iPad Pro shipments forecast for the year have reportedly decreased to 8 million units, down from the 10 million units that were projected for 2024 last year. The reduction is said to be a reflection of broadly sluggish performance across Apple's product lineup. Apple did not release any new iPad models last year, so it will be interesting to see if pent-up demand can offset poor sales."
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