As the world's most popular GAMING graphics card vendor, MSI is proud to introduce brand new graphics cards based on NVIDIA's new Pascal GPU with fierce new looks and supreme performance to match. Featuring the same high build quality as its bigger brothers, the MSI GeForce GTX 1060 GAMING X 6G is kept cool by the impressive TWIN FROZR VI thermal design allowing for higher core and memory clock speeds for increased performance in games.

The famous shapes of the eye-catching TWIN FROZR cooler are intensified by a fiery red GAMING glow piercing through the cover, while the MSI GAMING dragon RGB LED on the side can be set to any of 16.8 million colors to match your mood or build. A completely new custom 6-phase PCB design using Military Class 4 components with an 8-pin power connector enables higher overclocking performance to push your graphics card to the max. The classy matte black solid metal backplate gives the card more structural strength and provides a nice finishing touch.

As the world's most popular GAMING hardware vendor, MSI is proud to unleash the ultimate premium Pascal-powered graphics cards. The highly exclusive MSI GeForce GTX 1080 GAMING Z 8G and MSI GeForce GTX 1070 GAMING Z 8G cards represent the absolute Zenith in custom GeForce GTX 10 Series graphics cards. As the last character of the alphabet, Z also represents the final form of MSI GAMING graphics cards.

Rocking the award-winning TWIN FROZR VI thermal design with supreme cooling power allows the GAMING Z cards to have extreme core and memory clock speeds out of the box. The renowned shapes of the eye-catching TWIN FROZR cooler are intensified by a fiery red GAMING glow piercing through the cover. A completely new custom 10-phase PCB design using Military Class 4 components with an 8+ 6-pin power connectors enables higher overclocking performance to push your graphics card to the max.

MSI, the leading motherboard brand, is proud to announce the world's first channel motherboard that passed the NVIDIA Quadro SLI certification, the upcoming MSI X99A WORKSTATION. With server level design and reliable stability, the MSI X99A WORKSTATION is optimized for NVIDIA Quadro SLI and VR SLI, built for high-end content creation PCs and the best rendering efficiency.

Moreover, X99A WORKSTATION adopts the unique Steel Armor and optimized PCI Express slots placement as well, to ensure perfect stability and compatibility. Steel Armor on the MSI X99A WORKSTATION has more solder points on the PCB for more strength. It also protects the PCI-Express signals against electromagnetic interference for hassle-free rendering and stability during heavy tasks.

MSI unveiled a pair of APAC-exclusive DUKE Edition graphics cards, the GeForce GTX 1080 DUKE Edition, and the GeForce GTX 1070 DUKE Edition. The two are characterized by a large triple-fan cooling solution that's optimized for the tropical climate of its target markets; and features a custom-design PCB that appears to be similar in design to the Gaming X series cards.

The cooler is longer than the PCB itself. A back-plate covers the PCB. The cooler features a twin-stack aluminium-fin cooler that's ventilated by three 90 mm fans, an RGB LED-lit "DUKE" logo tops the cooler. The GTX 1080 DUKE Edition, in its "OC Mode" offers clock speeds of 1708 MHz core, 1847 MHz GPU Boost, and 10108 MHz (GDDR5X-effective) memory; while the GTX 1070 DUKE Edition, in its "OC Mode" offers 1607 MHz core, 1797 MHz GPU Boost, and 8108 MHz (GDDR5-effective) memory.

MSI is proud to add AMD's latest Radeon RX 480 to its graphics card lineup. The new Polaris architecture combines the latest FinFET 14 process technology and AMD's advanced power, gating and clocking technologies for a superior cool and quiet gaming experience. The new 14 nm process allows for an impressive increase in efficiency, providing 2.5 times more performance per watt over the last generation.

Get ready for a whole new level of gaming at 1440p where powerful Async shaders and new geometry capabilities enable unique support for DirectX 12 and Vulkan in the best version of Graphics Core Next yet. Every PC gamer knows how incredibly smooth gaming can be at a steady 60+ FPS. Now you can have that polished experience at virtually any framerate with AMD FreeSync technology.

MSI, world leading in gaming hardware design, is thrilled to announce two new M-ATX GAMING motherboards, the B150M BAZOOKA PLUS & B150M MORTAR ARCTIC. With Turbo M.2 (32 Gb/s, Gen3 x4) and USB 3.1 Gen1 Type-C offering more connectivity options and a plethora of features improving your gameexperience, these new Micro-ATX motherboards are designed for gamers looking for a small gaming PC while getting the best performance & gaming experience. DDR4 Boost technology is available, providing maximum performance and stability while also offering improved memory compatibility. Audio Boost and GAMING LAN ensure you have upper hand on your enemies on the battlefield, ready to finish on top.

The B150M MORTAR ARCTIC is not only a better version of the regular MORTAR model, this special edition comes in a full white PCB design and features a stunning Arctic camouflage styled heatsink and IO cover design. With great attention to detail, the B150M MORTAR ARCTIC not only delivers in terms of specs & features, but manages to bring something truly unique to the B150 motherboard segment. Featuring a new design with a stronger heatsink, more black & white colors, and upgraded specs such as Steel Armor, Turbo M.2 and USB 3.1 Gen1 Type-C, the new BAZOOKA PLUS motherboard is ready to set a new standard in the B150 Micro-ATX gaming motherboard segment. With Audio Boost & GAMING LAN offering dedicated gaming features tailored to the most demanding gamers, the BAZOOKA PLUS is sure to satisfy any gamer.

MSI today issued its first official statement on our investigation which found that the company had a pattern of sending reviewers samples with higher clock-speeds out-of-the-box, than what retail cards offer out-of-the-box, by means of enabling a higher software overclock profile by default, which consumers otherwise had to enable using the MSI Gaming app. We had argued that this practice was deceptive and the review samples weren't 100% representative of retail cards.

The company today released corrective BIOS updates for at least two Gaming series graphics cards, the MSI GTX 1080 Gaming X, and the GTX 1070 Gaming X, which enable the "OC mode" clock-speed profile by default. These BIOS updates enable you to have "OC mode" clock speeds without you having to install the MSI Gaming app to enable them. The company, however, did not mention whether the cards that are currently under production will ship with "OC mode" out of the box, going forward. Without that assurance, this is a farcical workaround which will appease only those bold and skilled enough to update graphics card BIOSes, and not corrective action.

Cashing in on anger against the likes of MSI and ASUS for sending out graphics card review samples with higher out-of-the-box clock speeds than retail cards, EVGA put out a press release, stating that it never indulges in such deceptive practices as putting up "fake" reviews, or sending out cards with "tweaked clock-speeds" to reviewers, adding that with EVGA, "what you see is what you get."

Last week, we unearthed a disturbing pattern of MSI and ASUS sending out graphics card review samples with higher clock speeds out-of-the-box than what consumers get in their retail cards, out-of-the-box. Till date, we have not received any follow-up statements on the matter from either company.

MSI is proud to announce an expansion in the GAMING graphics card line up with the MSI GeForce GTX 1080 SEA HAWK EK X and MSI GeForce 1070 SEA HAWK EK X. Based on the new NVIDIA GeForce GTX 10 series, the graphic cards are equipped with an EK high performance full cover water block to fulfill the demands of extreme performance. This ground breaking partnership which spawned the MSI GeForce GTX 1080 SEA HAWK EK X and MSI GeForce GTX 1070 SEA HAWK EK X is the next step towards an even better gaming experience. These graphics cards combine MSI's top-notch graphics card engineering with the dominant water cooling expertise by EK. The supreme liquid cooling performance guarantees a stable, silent GAMING experience.

Looking for some DIY fun? The SEA HAWK EK X comes with a pre-installed water block out of the box. This eliminates the need to remove the cooler or make any other changes to the graphics card and risking causing damage to it. Simply connect the SEA HAWK EK X to the water loop in any gaming rig, and create the ultimate water cooled gaming rig.

MSI and ASUS have been sending us review samples for their graphics cards with higher clock speeds out of the box, than what consumers get out of the box. The cards TechPowerUp has been receiving run at a higher software-defined clock speed profile than what consumers get out of the box. Consumers have access to the higher clock speed profile, too, but only if they install a custom app by the companies, and enable that profile. This, we feel, is not 100% representative of retail cards, and is questionable tactics by the two companies. This BIOS tweaking could also open the door to more elaborate changes like a quieter fan profile or different power management.

MSI's factory-overclocked GeForce GTX 1080 Gaming X graphics card comes with three software-defined clock-speed profiles, beginning with the "Gaming Mode," which is what the card runs at, out of the box, the faster "OC mode," and the slower "Silent mode," which runs the card at reference clock speeds. To select between the modes, you're expected to install the MSI Gaming software from the driver DVD, and use that software to apply clock speeds of your desired mode. Turns out, that while the retail cards (the cards you find in the stores) run in "Gaming mode" out of the box, the review samples MSI has been sending out, run at "OC mode" out of the box. If the OC mode is how the card is intended to be used, then why make OC mode the default for reviewers only, and not your own customers?

MSI proudly introduces its latest cutting edge GeForce GTX 1070 graphics cards based on NVIDIA's new Pascal GPU with feisty looks and extreme performance. Building on the monumental success of MSI's award winning GTX 900 GAMING series, the MSI GeForce GTX 1070 GAMING X 8G features the impressive TWIN FROZR VI thermal design allowing for higher core and memory clock speeds for increased performance in games.

The famous shapes of the eye-catching TWIN FROZR cooler are intensified by a fiery red GAMING glow piercing through the cover, while the MSI GAMING dragon RGB LED on the side can be set to any of 16.8 million colors to match your mood or build. A completely new custom 10-phase PCB design using Military Class 4 components with 8+6-pin power connectors enables higher overclocking performance to push your graphics card to the max. The classy matte black solid metal backplate gives the card more structural strength and provides a nice finishing touch.

Here's the first picture of a liquid-cooled GeForce GTX 1070 graphics card. The new MSI GeForce GTX 1070 Sea Hawk X features a factory-fitted all-in-one liquid cooling solution by Corsair. This includes a liquid pump-block for the GPU, and a heatsink cooling the memory and VRM under the airflow of a lateral blower. The card ships with factory-overclocked speeds of 1607 MHz core, 1797 MHz GPU Boost, and 8108 MHz (GDDR5-effective) memory, against reference clock speeds of 1506/1683/8008 MHz.

We found out more information on what sets MSI Gaming Z series graphics cards apart from the Gaming X series. The Gaming X series cards, such as the GeForce GTX 1080 Gaming X, which was part of the company's first wave of GTX 1080 cards, is the middle grade of the Gaming series. The Gaming Z series (such as the GTX 1080 Gaming Z, which is coming soon), is the top-tier variant.

The Gaming X GTX 1080 features double ball bearing fans, a few gamer-specific features though MSI Gaming Control Center, a back-plate, and a significant factory OC. The Gaming Z, on the other hand, gives you all the features of the Gaming X, but higher clock speeds, and a custom RGB LED setup lining the top logo and an MSI "Dragon" logo on the back-plate.

With the GeForce 10 Series, MSI is beginning to sub-brand its Gaming series graphics cards, so it could offer them at multiple price-points. The company launched its GTX 1080 lineup with the GTX 1080 Gaming X. The "X" here denotes a middle-grade (for features and clock speeds). A notch above this, is the GTX 1080 Gaming Z (yet to be launched, comes with the most features and highest clock speeds). There will be a third brand-extension, which will succeed the "LE" extension from previous generations. It could very well just be "Gaming" (no letters next to it). These cards look custom-design, but feature reference or close to reference clock speeds. Below are the pictures of the MSI GeForce GTX 1080 Gaming Z (not yet launched), and the GeForce GTX 1070 Gaming X.

MSI is making a big push into the gaming peripherals market, under its MSI Gaming banner. The company dabbled with gaming peripherals for a couple of years now, but didn't manage to make a mark. That's until now. The company appears to have big marketing plans for its new lines of gaming headsets, keyboards, and mice. Below are some of the first pictures of a pair of new gaming mice, an aluminium mousepad, a mechanical keyboard, and two new headsets.

Here some of the first pictures of an NVIDIA add-in card (AIC) partner branded SLI-HB (high-bandwidth) bridge. This kind of bridge is recommended for use with GeForce "Pascal" graphics cards, at high resolutions, such as 4K @ 60 Hz with HDR, 4K @ 120 Hz, 5K, and above. Pictured here is a 2-way SLI HB bridge with 2U spacing (1-slot gap between the two cards). The bridge appears to have a red LED of its own, lighting up the MSI Gaming dragon logo. At this point it's not clear whether the bridge comes included with the cards, or if it needs to be purchased separately. The cards being bridged in these pictures are the MSI GeForce GTX 1080 Gaming Z, a notch above the GTX 1080 Gaming X the company debuted its custom GTX 1080 lineup with.

Want to take your MSI Gaming purism to the next level? Check out this MSI Gaming-branded CPU air cooler we found at Computex. This unnamed cooler features an aluminium fin-stack tower-type heatsink, ventilated by a pair of 120 mm spinners in push-pull configuration. The fans are 4-pin PWM ready, and the cooler itself embeds an RGB multi-color LED illuminating the MSI Gaming "dragon" logo with a faux carbon fiber background sticker. MSI is demoing this cooler on a socket LGA2011v3 motherboard, so that should tell you that this cooler has the chops to tame 140W Core i7 HEDT CPUs.

Here's the first picture of MSI's next premium socket LGA2011v3 motherboard targeted at overclockers, the X99A XPower Gaming Titanium. Likely positioned a notch below the X99A GODLIKE Gaming Carbon, and a successor to the X99A XPower AC, this board features MSI's signature metallic silver PCB, mated with silvery heatsinks denoting "Titanium." This scheme caught up with the company's recent Z170A XPower and Z170A MPower Gaming Titanium boards. The board is packed to the brim with the company's latest motherboard innovations, such as reinforcement braces along the eight DDR4 DIMM slots, five PCI-Express 3.0 x16 slots (which are ready for 4-way multi-GPU solutions), and a host of modern connectivity options, such as 32 Gb/s U.2, USB 3.1 (including type-A and type-C ports), and a 32 Gb/s M.2-22110 slot with NVMe boot support. The board comes with out-of-the-box support for Core i7 "Broadwell-E" processors.

MSI's drive to "carbonate" its Gaming Pro motherboard lineup is extending to the AMD platform, with the 970A Gaming Pro Carbon. Designed with the latest features available to this platform, this board resembles the 970A Gaming Pro, with the notable exception of faux carbon fiber patterns on the metal stickers heading the chipset and VRM heatsinks. You get quite a few modern features on this AMD 970+SB950 chipset based motherboard, such as dual-channel DDR3-2133 support out of the box, 20 Gb/s M.2 with NVMe support, two USB 3.1 ports (one each of type-A and type-C), and Intel gigabit Ethernet.

This could very well be the first picture of a socket LGA1151 motherboard based on Intel's upcoming 200-series chipset, which succeeds the 100-series. Named the Z2T0-Anniversary (is that a typo for Z270-Anniversary?), the board is likely based on the chipset that succeeds the Z170-Express (Z270-Express?), and will be timed with Intel's launch of the 7th generation Core "Kaby Lake" processors. MSI did not finalize the board's aesthetics (heatsink design, PCB markings), but the development board seems pretty loaded with features, that rival the current Z170A-Gaming M7 (we know this from the 6-layer PCB markings). MSI says that the board will be launched in November, 2016.

As the world's most popular GAMING graphics card vendor, MSI is proud to introduce its full line up of graphics cards based on NVIDIA's new Pascal GPU with fierce new looks and supreme performance to match. Building on the monumental success of MSI's award winning GTX 900 GAMING series, the MSI GeForce GTX 1080 GAMING X 8G premieres the impressive TWIN FROZR VI thermal design allowing for higher core and memory clock speeds for increased performance in games.

The famous shapes of the eye-catching TWIN FROZR cooler are intensified by a fiery red GAMING glow piercing through the cover, while the MSI GAMING dragon RGB LED on the side can be set to any of 16.8 million colors to match your mood or build. A completely new custom 10-phase PCB design using Military Class 4 components with an 8+ 6-pin power connectors enables higher overclocking performance to push your graphics card to the max. The classy matte black solid metal backplate gives the card more structural strength and provides a nice finishing touch.

Get this - a portable gaming PC that's battery-powered, to which you plug in your VR headset, strap around your arms like a backpack, and walk around in an open space. MSI is tinkering with that concept, with its new untitled backpack gaming PC. The PC will be powered by cutting-edge desktop-grade Core i7 processors and GeForce GTX 980 graphics (likely GTX 1080M when it comes out?). It lets you plug in your VR gear with minimal cable clutter, and walk around without being confined to a static gaming PC. The company will detail this product further at its 2016 Computex booth.

MSI announced its second Gaming Titanium socket LGA1151 motherboard after the Z170A XPower Gaming Titanium, the Z170A MPower Gaming Titanium. This board features a slightly lighter feature-set than its XPower sibling. It retains the silvery white color-scheme of the PCB, with silver/chrome heatsinks and heatspreaders; and even features a white back-plate on its reverse side. The rather minimalist-looking board features a 11-phase CPU VRM; and features reinforcement braces along its four DDR4 DIMM slots, and three PCI-Express 3.0 x16 slots (x16/NC/x4 or x8/x8/x4). Other expansion slots include three PCIe 3.0 x1.

Storage connectivity includes two 32 Gb/s M.2 slots, one 32 Gb/s U.2 port, and six SATA 6 Gb/s. Among its modern connectivity options are two USB 3.1 ports (one each of type-A and type-C), seven USB 3.0 (including one internal type-C port), AudioBoost 3 onboard 8-channel audio, and one gigabit Ethernet connection (driven by an Intel controller). The company didn't reveal pricing or availability.

MSI is proud to announce the latest X99 Performance GAMING motherboard, the X99A GAMING PRO CARBON, world's first motherboard offering front USB 3.1 Type-C. This new motherboard has been built from the ground up and has a completely new design for its heavy plated heatsinks and covers, based on the latest CARBON look & feel. Besides this totally new design, the X99A GAMING PRO CARBON motherboard also comes packed with several new and unique MSI features such as new Mystic Light with smartphone control over WIFI including a Mystic Light extension RGB cable and pin header.

Onboard Turbo U.2 is present to support the latest and greatest SSDs available in the market supporting NVMe. DDR4 Boost is accompanied by DDR4 Steel Armor to ensure the best memory performance. The X99A GAMING PRO CARBON is the first X99 model featuring Game Boost with 8 gears up to 5 GHz of one-second-overlocking! Last but not least, this model has been designed and optimized for next-generation Intel "Broadwell-E(P)" processors. So whether looking for extreme performance or endless customization, the new X99A GAMING PRO CARBON is sure to deliver.

The battle for multi-color LED lit motherboards intensifies, since apparently, having $1300 ten-core processors and a pile of overpriced reference-design next-gen graphics cards won't impress people at LANs as much as multi-color LEDs in your machine! Hot on the heels of ASUS ROG STRIX X99, MSI is readying the launch of its equally (or more) colorful X99 Gaming Pro Carbon. Slated for launch on May 13, this board is expected to feature the most modern connectivity, with a broad stroke of product design. The company posted a teaser video for the board.The teaser video follows.