Besides the NVIDIA reference-design $699-ish GeForce GTX 1080 Ti, which doesn't come with a $100 Founders Edition sucker-tax, ASUS is giving final touches to at least two custom-design models, the GTX 1080 Ti ROG STRIX, and the GTX 1080 Ti Turbo, pictured in a leaked press image, below. The GTX 1080 Ti Turbo is positioned to be the more affordable of the two, and it won't surprise us if ASUS prices it cheaper than even its reference-design SKU. The card features a lateral-flow cooling solution strapped onto a PCB that closely resembles the reference-design.

Next up, is the company's Republic of Gamers (ROG) STRIX card, which could likely come in two variants, an OC variant with factory-overclocked speeds, and a standard variant that either ticks at reference speeds, or close-to-reference speeds. These cards feature a beefier variant of the DirectCU III cooling solution the company launched with its GTX 1080 STRIX cards, which comes with ASUS Aura Sync RGB LED lighting. The cooler will be mated to a custom-design PCB with a strong VRM, multiple case fan-headers (yes, case fan headers), and preparation for front-panel VR HMD connectivity.

GeIL launched its flagship EVO-X line of high-performance DDR4 memory modules featuring RGB LED lighting, which it unveiled at the 2017 International CES, earlier this year. The modules feature a diffused RGB LED lighting element that takes input from most RGB LED standards over 4-pin headers, such as ASUS Aura Sync, ASRock Aura RGB, MSI Mystic Light Sync, and GIGABYTE RGB Fusion. The modules feature two inputs, one on either side. One plugs into a 4-pin RGB LED header, and the other draws additional power from a 9V/12V power source, such as a fan header.

Internally, the LED lighting element is placed on a separate PCB from the actual DRAM module, so there's no scope for electrical interference that can destabilize the memory. The modules come in 4 GB, 8 GB, and 16 GB densities, and in a wide range of speeds and timing combinations, including DDR4-2133, DDR4-2400, DDR4-3000, DDR4-3466, DDR4-4000, and DDR4-4133. The modules further come in single-module and dual-channel kits; and with two heatspreader color options - glossy white and matte black. The company didn't reveal pricing.

Phanteks, the award-winning thermal cooling and chassis manfacturer, is excited to introduce the Glacier Series C350i, a compact design CPU water block for Intel platform that delivers the highest possible rate of cooling performance to the processor efficiently and improves stability when overclocked.

The Glacier C350i features a large copper base in high quality nickel finish, polished acrylic surface, and integrated high density cooling fins. The fins are fine-tuned to 0.4mm wide and designed with extra high fins (5mm) for improved conductivity. The C350i is integrated with RGB Lighting that can be synchronised with all Phanteks RGB products and RGB motherboards. Tailored with Viton O-Ring, the C350i is durable, resistant to extreme temperatures and retains sealing performance for long periods of time.

ASUS Republic of Gamers (ROG) today announced Strix Impact, a wired optical gaming mouse with a lightweight and ergonomic ambidextrous design optimized for multiplayer online battle arena (MOBA) games. Built with the essential qualities of lightness, speed, comfort, and durability that MOBA gamers need to triumph and have fun during marathon sessions, ROG Strix Impact is a reliable and effective gaming weapon.

Flexible customization options available in the intuitive ROG Armoury software let gamers change different aspects of the operation of ROG Strix Impact, and ASUS Aura Sync RGB lighting lets them express their personal style and synchronize lighting with other Aura-enabled products. ROG Strix Impact is built to last with durable Omron switches that are rated to 50 million clicks. Thoughtful design details include a DPI switch and indicator to adjust tracking speed on the fly, and a low-friction, drag-free cable for fast, easy movement.

EK Water Blocks, the world renowned premium liquid cooling manufacturer, is proud to release the monoblock liquid cooling solution for GIGABYTE Z270X motherboards. EK-FB GA Z270X RGB Monoblock is compatible with GIGABYTE RGB Fusion, thus offering a full lighting customization experience!

EK-FB GA Z270X RGB Monoblock is a complete all-in-one (CPU and motherboard) liquid cooling solution for Intel LGA-1151 socket Kaby Lake and Sky Lake CPU's. This monoblock is compatible with the following GIGABYTE motherboards: GA-Z270X-Gaming 7; GA-Z270X-Gaming K7; GA-Z270X-Gaming 5; GA-Z270X-Gaming K5; GA-Z270X-Ultra Gaming; GA-Z270-Phoenix Gaming; GA-Z270-Gaming 3; GA-Z270-Gaming K3; GA-Z270X-UD5.

Want to add RGB LED bling to your machine but don't want to lose the steady hands of your high-end SanAce fans? SilverStone may have a way out. The FG121 and FG141 fan mounts latch on to your fans, and add RGB LED lighting. Made of clear acrylic, the mounts feature programmable RGB LED elements. The FG121 is designed for 120 mm fans, and is fitted with 24 LEDs. The FG141 is designed for larger 140 mm spinners, and holds 28 LEDs. It uses conventional 4-pin RGB LED control input. The company didn't reveal pricing.

Antec Inc., a leading provider of high-performance computer components and accessories for the gaming, PC upgrade and Do-It-Yourself market, is presenting the new Rainbow case fan. The Antec Rainbow 120 RGB fan is backed by a 2-year limited warranty on parts and labour and has reached store shelfs and online-retailers with an MSRP of 14,90 Euros.

The Antec Rainbow 120 fan combines design with superior performance to deliver best-in-class airflow to noise ratio. The fan blades are engineered to direct the air flow from the center of the fan to the edges, effectively bringing greater air volume and harnessing the full capabilities of airflow for better cooling efficiency. The fan is equipped with hydraulic bearing to reduce friction for silent operation and to ensure a longer lifespan. The Rainbow 120 RGB fan also includes anti-vibration rubber cushions on all four corners to minimize vibrations and noise.

The EVGA Closed Loop CPU Cooler (CLC) 120 and 280 have arrived. These new liquid coolers from EVGA give you incredible performance, low noise, robust software controls and RGB lighting.

Built to perform
The new cooling block offers improved flowrate and heat transfer surface area for incredible cooling efficiency.

Sync with your EVGA GeForce GTX Graphics Card
Link up your EVGA CLC cooler with select EVGA graphics cards, and match the colors directly from software. One button to control both RGB LED's! Color profiles even save to firmware.

Thermaltake today announced the Pacific W4 RGB CPU water block. The block is characterized by a circular acrylic top with an RGB LED lighting element that can be controlled with an included LED controller. You can choose from 256 colors for the lighting. Under the top is a rectangular block made of nickel-plated copper, with a micro-fin lattice for high heat dissipation. The base features a mirror finish. Detachable retention modules come with support for most Intel and AMD sockets, including LGA2011v3, LGA115x, AM3(+), FM2(+), and the upcoming AM4 socket. The block comes with standard G 1/4 threading, fittings are not included.

Colorful Technology Company Limited, professional manufacturer of graphics cards and motherboards, is proud to announce that gamers and eSports enthusiasts can now enjoy full customization and personalization with the latest Colorful iGameGTX1070 X-TOP-8G Advanced Limited graphics card. This card features the latest technologies from both NVIDIA's 10-series GPU as well as Colorful's own technology to enhance performance as well as bring out your personal style in your gaming rig.

Featuring the new Silver Shark cooler designed by Colorful, the iGameGTX1070 X-TOP-8G Advanced Limited delivers 3 key benefits in a single package: aggressive performance, aggressive cooling and aggressive styling. Thanks to the cooling performance of the Silver Shark cooler, this new card delivers faster performance so you can game to peak levels without any hitch while enjoying cool and quiet performance.

In another addition to their gaming mice product range, Logitech has gone and left behind the complex, sometimes overly contoured designs of recent gaming mice in developing their new G203 Prodigy. The G203 does present a design that is closer to a neutral one, with no particular ergonomics considerations for either a left-handed or right-handed person (save for the pair of left-side thumb buttons). This thus increases the overall number of users whose natural hand posture may allow them to use this gaming mouse with more comfort, though it does mean the mouse makes some sacrifices in overall ergonomics.

The Ozone gaming brand has recently announced a new addition to their mechanical keyboard line, the Strike X30. The brand new Strike X30 is powered with the latest RGB backlit technology which unlocks customizable lighting effects on each key, with 16.8 million colors and variety of lighting effects. For a more advanced configuration Ozone has included ten on the fly customizable color maps, and G-mode function to provide full customization.

"We are very pleased with the release of the Strike X30. We wanted to create a keyboard that includes all the major features required by the current gamers and at the same time make it affordable for everyone to enjoy it" says Rafael Borrego, Ozone's product engineer.

Gamdias has recently introduced three new gaming mice with general availability, and an interesting take on the mice product wars: instead of developing different designs and ergonomics for virtually every different mice available in their portfolio, Gamdias seems to be taking an approach more in-line with boutique PC makers and OEM assemblers. They develop a single chassis, and then market several different tiers of products around that same base design.

The Gamdias Zeus P1, M1 and E1, therefore, are based on the same generally ambidextrous design (though the existence of two additional thumb buttons on the left side of the mice does take a little away from a true ambidextrous design), with the Zeus P1 being the top-of-the-line model - with a 12.000 DPI sensor (identical to the one found on the M1, but higher quality than the 7.000 DPI one on the M1) and full RGB lighting (of which the M1 also makes use, while the E1 makes do with "multi-color" lighting).

Kingston showed off its HyperX Predator LED DDR4 memory, featuring RGB multi-color LED lighting elements lining the top of the modules. At this point it's not clear how the colors and lighting schemes are set, but from the looks of it, these seem to support ASUS Aura Sync software. The modules feature soft-glow prismatic bars. The company is initially launching these modules in DDR4-3000 MHz speeds, in densities of 8 GB and 16 GB, and in dual-channel kits. It didn't mention pricing or availability.

GeIL showed off its EVO-X series of high-end DDR4 memory, featuring RGB multi-colored LED lighting elements, lining the top of the modules. These DIMMs plug into a control module (included), which takes inputs from an RF remote control, that lets you set color and lighting pattern for each of the DIMMs. The EVO-X series will come in densities of 8 GB and 16 GB, in white and black heatspreader colors, in various DDR4 frequencies, and in dual- and quad-channel kits, making up for dozens of SKUs.

Here are some of the first pictures of Corsair Vengeance RGB series DDR4 memory. Built on the same product design as the Vengeance RGB series the company launched at Computex 2016 (June), these DIMMs feature RGB LED lighting elements, with software control directly through the DIMM interface, without needing any additional wires or physical button pushes. Each DIMM can display a single color from the 16.7 million-color RGB palette at a given time. These DIMMs could come in densities of 8 GB and 16 GB, and in various DDR4 speeds, and in single-module, dual-channel, and quad-channel kits.

ASUS ProArt series of monitors are designed to look good on a corporate hotshot's desk, and the PA32U is no exception. This 32-inch monitor features a Quantum Dot display panel, which can reproduce 99.5% of the Adobe RGB color-space, 85% of REC.2020, 95% of DCI-P3, and 100% of sRGB. The star attraction here is 4K-HDR support, which is achieved using a full 384-zone direct-LED backlight matrix. The LED driver electronics operate at 1 ms, for more realistic HDR in videos. The monitor takes input from Thunderbolt, in addition to DisplayPort.

AZiO showed off a three new gaming mice the company plans to launch through 2017, the GM2400, the Atom, and the Aventa (pictured in that order). The GM2400 is an entry-level ambidextrous gaming mouse designed for claw-grips with either hands. It features a basic 3 button layout with a hard-teethed scroll-wheel, and a button for on-the-fly DPI adjustment. Under the hood, it features a 2,400 dpi sensor. Blue LED lighting, rubberized top surface, and a braided USB cable make for the rest of it.

The AZiO Atom is the company's new mid-range gaming mouse. Featuring a rustic (worn-out) industrial ambidextrous design, the mouse is designed for e-Sports, with 7 programmable buttons, a 3,200 dpi sensor with 1000 Hz polling rate, red LED illumination, a zero-acceleration mode, and a detachable braided USB cable. Lastly, there's the Aventa, the company's latest premium gaming mouse, featuring a right handed design, with its body borrowing design elements from the Exo Alpha. It features 7 programmable buttons, an Avago 9800 (8,200 dpi) laser sensor, RGB LED lighting, and a detachable braided USB cable.

NZXT announces today the Noctis 450 ROG, a Special Edition case aimed at dedicated PC Gamers. This ATX mid-tower case is ROG-certified, displays an exclusive Gun Gray finish and features Aura Sync RGB-lighting technology.

"The original Noctis 450 highlighted NZXT's return to bold and daring designs. As we joined forces with Republic of Gamers (ROG) to develop a dedicated case for high-end gaming systems, it felt like the perfect tailored fit to build a Special Edition case. With exclusive aesthetics, ROG certification and Aura sync compatibility leading to new features, Noctis 450 ROG focuses on users aiming at building powerful systems that leverages the Republic of Gamers ecosystem," says Johnny Hou, NZXT's founder and CEO.

In addition to its K95 RGB Platinum keyboard, Corsair have also announced an update to their well-received Scimitar gaming mouse. Based on the award-winning Key Slider 12 side-button SCIMITAR RGB, the SCIMITAR PRO RGB adds onboard profile storage and a native 16,000 DPI PMW3367 optical sensor developed in partnership with PIXART for precise control in single DPI steps for ultra-accurate, high-speed tracking.

Even though Corsair has already launched a K95 RGB Keyboard, the company apparently wasn't convinced that that was the best of what they could achieve; as such, Corsair has announced what they deem to be "the true successor to the K70: the K95 RGB Platinum.

This version features 8 MB of on-board memory to let owners save up to three profiles for lighting and macros, so that they are carried with your keyboard and you don't have to fiddle with the settings yet again if you change computers. There are now only 6 macro keys located on the left side of the keyboard, a step-down from the 18 offered in the previous K95 - but evey main key is now re-assignable, which means that you can do the same amount of work, without having those extra 12 keys taking up space and increasing the keyboard length . In terms of the ever-present lighting features, the K95 RGB Platinum features a lighting zone called LightEdge, which is located along the top edge of the keyboard. It's essentially a long strip of light created by 16 RGB LEDs, and you can program its lighting patterns and colors separately from the rest of the keyboard.

At CES 2017, EpicGear, a sub-brand of GeIL, has announced their new Morpha X Modular gaming mouse, a natural evolution of their previously released MorphA gaming mouse. This is an interesting one, at least when it comes to its modularity: you can swap between two provided sensors through its EG MSC technology (an 8,000 DPI laser sensor or a 12,000 DPI optical one) as you see fit and as the situation requires, as well as being able to change the actuation force on the trigger switches through the mouse's EG MSS technology and the two (orange [medium] and purple [pro, heavy]) provided pairs of actuators.

Gigabyte announced six new Z270 motherboards as part of its Aorus product line - and all of them feature RGB LED lighting and swappable LED overlays. Apparently, Gigabyte opted for the standardization of their RGB Fusion LED lighting up and down their Aorus product line - all of the boards have at least two areas that are RGB LED backlit, including a space on the right edge beside the RAM slots. This RAM RGB lighting can be removed and replaced with different overlays according to the users' taste, and each motherboard is also equipped with a LED strip header. Dubbed the Z270X-Gaming 9, Z270X-Gaming 8, Z270X-Gaming 7 , Z270X-Gaming K7, Z270X-Gaming 5, and the Z270X-Gaming K5, these Gigabyte Aorus motherboards are quite well-rounded, as you can see after the break.

Alongside their recently announced Toughpower Grand RGB Gold series of power supply units, Thermaltake will also introduce a more cost-effective line of RGB PSUs. Dubbed the Smart Pro RGB Bronze, it will feature three members with capacities of 650 W, 750 W, and 850 W. Like the Toughpower Grand, the Smart Pro RGB are equipped with a patented 256 color Ring 140mm RGB fan, featuring five lighting modes (256 Color RGB Cycle, Solid Red, Green, Blue, White, and an LED Off mode), controlled by pressing an RGB Lighting button. There is also a built-in memory function, so you don't have to re-configure the desired fan lighting effect every time you power off the PSU. The Smart Pro RGB Bronze Series comes with 7-year warranty coverage.