Colorful started selling its top custom-design GeForce RTX 4070 "Ada" graphics card, the RTX 4070 Neptune OC-V. This card was announced along with Colorful's other custom-design RTX 4070 cards, but the company at the time didn't share availability details for the card. We now know that it is priced at a whopping $829.99, or a 38% premium over the $600 NVIDIA MSRP for the RTX 4070. This price puts it in the territory of custom-design GeForce RTX 4070 Ti, as well as Radeon RX 7900 XT.

What do you get for the premium? For starters, its most striking feature is its all-in-one, closed-loop liquid cooling solution. At the card's end, the cooler consists of a pump-block, with a copper base-plate pulling in heat from the memory and VRM, and transferring it onto the main block. This end of the cooler is piped to a 240 mm x 120 mm radiator. From the looks of it, DeepCool is the OEM of this cooler. The PCB features a 16-pin 12VHPWR power connector, a 14+3 phase VRM, and Colorful dialed up power limits to 230 W (from 200 W). Out of the box, the card has a boost frequency of 2640 MHz, compared to 2475 MHz reference. But even so, why? Colorful prides itself in making some of the most over-the-top madcap custom-design graphics cards, because someone has to!

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announced its most powerful laptop to date, the XENIA 15G Gaming Laptop. This impressive laptop was designed for gamers and tech enthusiasts seeking the perfect balance between performance and value. XPG XENIA 15G comes with a 13th Gen Intel Core i7-13700H processor, up to a GeForce RTX 4070 laptop GPU, coupled with a combination of hand-picked ADATA DDR5 memory and a PCIe Gen 4 LEGEND SSD, to deliver extreme gaming experiences.

XENIA 15G takes advantage of the latest generation improvements in components on the market. At its foundation, it features a 13th Gen Intel Core i7-13700H processor with 14 cores (6 performance cores boosting up to 5 GHz, and 8 efficient cores for power saving). On the Graphics front, XENIA 15G sports an NVIDIA GeForce RTX 40-series laptop GPU based on NVIDIA Ada Lovelace architecture, a leap in computing performance with AI-powered DLSS 3, so you can enjoy higher framerates even in lifelike virtual worlds with demanding real-time ray tracing requirements.

A memory mod for the NVIDIA GeForce RTX 3070 that doubles the amount of VRAM showed some impressive performance gains, especially in the most recent games. While the mod was more complicated than earlier ones, since it required some additional PCB soldering, the one tested game shows incredible performance boost, especially in the 1%, 0.1% lows, and the average frame rate.

Modding the NVIDIA GeForce RTX 3070 to 16 GB VRAM is not a bad idea, since NVIDIA already planned a similar card (RTX 3070 Ti 16 GB), but eventually cancelled it. With today games using more than 8 GB of VRAM, it means that some RTX 30 series graphics card can struggle with pushing playable FPS. The modder benchmarked the new Resident Evil 4 at very high settings, showing that those additional 8 GB of VRAM is the difference between stuttering and smooth gameplay.

In the height of the crypto-mining GPU shortage of 2021-22, the Radeon RX 6900 XT and its refresh the RX 6950 XT, were scalped and resold for upward of $2,000. You can get one for as low as $600 on Newegg. The ASRock Radeon RX 6950 XT Phantom Gaming OC is now listed on U.S. retailer Newegg.com at $630, with a coupon code that shaves $30 off, bringing the effective price down to $600, which is the MSRP of the recently announced NVIDIA GeForce RTX 4070 "Ada."

Our testing shows that the RTX 4070 offers performance on-par with previous-generation RTX 3080 and the Radeon RX 6800 XT. The RX 6900 XT is about 6% faster than the RTX 4070 at 1440p (averaged over our test suite), and the RX 6950 XT from our older reviews is about 6-7% faster than the RX 6900 XT at 1440p. This is, however, performance with raster 3D graphics (which makes up the majority of gaming graphics), the ray tracing performance of the RX 6950 XT is closer to that of the RTX 3070 Ti, or about 23% slower than the RTX 4070. The RTX 4070 is a more efficient GPU, and also offers next-gen features such as DLSS 3 Frame Generation.

NVIDIA's fresh faced GeForce RTX 4070 graphic card range has not been flying off shelves around the world, and Team Green could be pivoting their approach somewhat after receiving lower than expected sales figures via company reports. Their component suppliers have already mentioned that the entire GeForce RTX 40 family is on a comfortably steady production schedule - with no instructions received from HQ to up the ante. In the latest development this week, individuals with insider knowledge of factory schedules in China have claimed that NVIDIA has informed board partners (AICs) that output for the GeForce RTX 4070 line is getting paused for a month. The temporary cutoff in factory output will allow, they hope, for the currently sitting stock to get cleared out. A substantial surplus of GeForce RTX 4070 cards could disrupt distribution networks and overstock warehouses.

Industry watchdogs have theorized that NVIDIA's board partners are having a difficult time offloading their premium tier RTX 4070 custom cards onto paying customers. The Founders Edition and closer-to-reference models have sold quite respectable numbers according to early analyses, but more expensive options are considered to be too expensive by the customer base. There is apparent crossover in pricing with the fancier GeForce RTX 4070 Ti range, and a savvy buyer will tend toward superior silicon rather than a shiny cooling solution combined with a factory-issued overclock. A computer hardware retailer in the UK, Novatech, has chosen to cut the price of a Palit RTX 4070 Dual model by £40/$50, as reported yesterday. The asking price has since returned closer to RRP - at the time of writing it stands at £579.98.

NVIDIA has begun selling its compact RTX 4000 Ada Lovelace graphics card, offering GeForce RTX 3070-like performance at a mere 70 W power consumption, allowing it to fit in almost all desktop PCs. The low-profile, dual-slot board is priced higher than the RTX 4080 as it targets professional users, but it can still be used in a regular gaming computer. PNY's RTX 4000 Ada generation graphics card is the first to reach consumer shelves, currently available for $1,444 at ShopBLT, a retailer known for obtaining hardware before its competitors. The card comes with four Mini-DisplayPort connectors, so an additional mDP-DP or mDP-HDMI adapter must be factored into the cost.

The NVIDIA RTX 4000 SFF Ada generation board features an AD104 GPU with 6,144 CUDA cores, 20 GB of GDDR6 ECC memory, and a 160-bit interface. With a fixed boost frequency floating around 1560 MHz to reduce overall board power consumption, the GPU is rated for just 70 Watts of power. To emphasize the efficiency, this card requires no external PCIe power connector, as all the juice is fed through the PCIe slot. The GA104 graphics processor in this configuration delivers a peak FP32 performance of 19.2 TFLOPS, comparable to the GeForce RTX 3070. The 20 GB of memory makes the card more valuable for professionals and AI researchers needing compact solutions. Although the card's performance is overshadowed by the recently launched GeForce RTX 4070, the RTX 4000 SFF Ada's professional drivers, support for professional software ISVs, and additional features make it a strong contender in the semi-professional market. Availability and pricing are expected to improve in the coming weeks as the card becomes more widely accessible.More images, along with specification table, follow.

ZOTAC GAMING has teamed up with Sony Pictures to launch the "Power the Hero in You" campaign with limited edition themed products, in celebration of the upcoming release of Spider-Man: Across the Spider-Verse film. The highly anticipated sequel to the Oscar-winning animated Spider-Man: Into the Spider-Verse movie will release exclusively in theatres on June 2, 2023. From limited-edition graphics card bundles and gaming systems to themed merchandise and social media sweepstakes, the campaign encourages gamers to embrace their hero potential as they play and explore in the PC gaming universes.

The "Power the Hero in You" ZOTAC GAMING campaign kicks off April 20 2023 and it aims to inspire gamers to power up and become heroes in their own right in all the games that they play. As kids, there's nothing more exciting than imagining having superpowers- from flying, super-human strength, mind control, and overall just saving someone from having a very bad day. But reality kicks in and imaginations are just that and nothing more.

Two of NVIDIA's providers of Outsourced Semiconductor Assembly and Test (OSAT) services are of the opinion that Team Green is happy to stay the course with its Ada Lovelace GPU production schedule. The backend providers Siliconware Precision Industries (SPIL) and King Yuan Electronics (KYEC) have not been given any new instructions with regard to shifts (up or down) in component assembly output. It is theorized that NVIDIA is aiming to clear any stock backlogs of graphics card models featuring previous generation architecture - namely the second gen GeForce RTX 30-series, built on Ampere.

The retail demand for the newly released GeForce RTX 4070 cards has been mild, to say the least - with plenty of inventory remaining on the shelves in the States. Critical reception of the midweight GeForce RTX GPU has also been middling - many have advised that budget conscience buyers should potentially look elsewhere. The market for discrete graphics card is in a fairly healthy state at the moment, with major production issues and fractured supply chains becoming lesser concerns for electronics manufacturers. NVIDIA has the advantage of being a market leader, and seems to be quite content with proceedings - but their analysts are very likely keeping an eye on the RTX 4070 sales figures. Its products are out and readily available - no need to change direction too sharply.

AMD is not only doing marketing slides and pulling the VRAM card against NVIDIA ahead of the GeForce RTX 4070 launch, but it is also apparently doing some discounts on its Radeon RX 6000 series graphics cards, with the Radeon RX 6800 now selling for as low $469.99. As spotted by Tom's Hardware, both the Radeon RX 6800 XT and the Radeon RX 6800 has seen some discounts from various AIB partners earlier, ranging from $30 to $50, and are now selling at $110 below MSRP, making them a decent buy at $539 and $469. To make things even more interesting, these are pretty good custom versions, including the ASRock Radeon RX 6800 XT Phantom Gaming and the Gigabyte Radeon RX 6800 Gaming OC WindForce 3X graphics cards.

Yesterday, the AMD Radeon RX 6950 XT, which was the RDNA 2 flagship, was spotted discounted down to $609.99 by Kyle Bennet, and it was the Phantom Gaming Radeon RX 6950XT from ASRock. The deal is still available over at Newegg.com, and it is the lowest price for the Radeon RX 6950 XT, which is still a great card. The newly launched NVIDIA GeForce RTX 4070 is still widely available and there are plenty of SKUs to choose from at the MSRP of $599.99.

It appears as if there has been no rush when it comes to people buying NVIDIA's GeForce RTX 4070 cards, at least not directly from NVIDIA's website, as the company lists no less than 19 different models in stock. It should be noted that NVIDIA links to third party websites, but most of the cards are available through at least one of the third parties. Out of those 19 cards, nine are sold at the MSRP of US$599.99, but the remaining 10 cards are sold above the MSRP, by varying amounts. What seems odd is that some companies have both dual and triple fan cards retailing for the MSRP, but with some dual fan OC cards going for more than MSRP from the same company.

The cards priced higher than the MSRP range from US$609.99 to US$699.99, making the more pricey cards seemingly bad value for money, as the highest clock speed listed is only a mere 115 MHz higher than NVIDIA's own RTX 4070 FE card. As seen in TPU's testing, none of the cards seem to have much of an overclocking headroom anyhow, so spending a $100 extra here doesn't seem to be worth it for the small gains in performance and could be easily gained by manually overclocking a cheaper card.

NVIDIA today released the latest version of its GeForce Game Ready drivers. Version 531.61 WHQL comes with support for the new GeForce RTX 4070 "Ada" graphics card that goes on sale from today. The drivers also introduce official support for RTX Video Super Resolution, the new CUDA 12.1 compute API. The drivers also increases the number of concurrent NVENC sessions from 3 to 5 on RTX 40-series GPUs. Among the issues fixed with this release are game stability issues with "Assassin's Creed Origins when using the older 531.18 drivers; random game crashes noticed on RTX 30-series GPUs in "The Last of Us: Part 1," and black screen/hang noticed in the shader compile screen of "Hogwarts Legacy."

DOWNLOAD: NVIDIA GeForce 531.61 WHQL

ASUS today announced four new NVIDIA GeForce RTX graphics cards: the ROG Strix GeForce RTX 4070, TUF Gaming GeForce RTX 4070, ASUS Dual GeForce RTX 4070 and Dual White GeForce RTX 4070.

The GeForce RTX 4070 GPU includes all the advancements of the NVIDIA Ada Lovelace architecture, including the new standards in gaming such as DLSS 3 neural rendering and real-time ray tracing technologies. Starting at $599, the GeForce RTX 4070 runs most modern games at over 100 frames per second at 1440p resolution.

PNY announced today the expansion of its revolutionary NVIDIA GeForce RTX 40 Series PNY and XLR8 Gaming family of GPUs with the addition of the new GeForce RTX 4070 12 GB VERTO graphics cards. The GeForce RTX 4070 GPU includes all the advancements of the NVIDIA Ada Lovelace architecture, including the new standards in gaming such as DLSS 3 neural rendering and real-time ray tracing technologies. Starting at $599, the GeForce RTX 4070 runs most modern games at over 100 frames per second at 1440p resolution.

PNY GeForce RTX 4070
PNY GeForce RTX 4070 is the 4th addition to PNY's 40 Series GPUs and will be available in three different configurations: XLR8 Gaming EPIC-X RGB Overclocked Triple Fan, XLR8 Gaming EPIC-X RGB Triple Fan and PNY VERTO Dual Fan edition. PNY RTX 4070 GPUs feature 12 GB of super-fast GDDR6X on-board memory powered by the ultra-efficient NVIDIA Ada Lovelace architecture and the 3rd generation of RTX, delivering the speed needed to rip through the most demanding games and effortlessly create content.

ZOTAC Technology Limited, a leading global manufacturer of innovation, announces the latest addition to its next-generation graphics card line-up, built on the powerful NVIDIA Ada Lovelace architecture. The GeForce RTX 4070 GPU includes all the advancements of the NVIDIA Ada Lovelace architecture, including the new standards in gaming such as DLSS 3 neural rendering and real-time ray tracing technologies. Starting at $599 USD, the GeForce RTX 4070 runs most modern games at over 100 frames per second at 1440p resolution.

The 4070 series carries over the aerodynamic-inspired design and many key innovations introduced in previous 40-series cards, which improves gaming performance, airflow, cooling performance, noise mitigation and durability. The ZOTAC GAMING GeForce RTX 4070 features 12 GB GDDR6X ultra-fast memory and will come in 3 models: AMP AIRO, Trinity, and Twin Edge OC.

NVIDIA today announced the "Unleash Your Ultimate" game bundle. The company is bundling "Overwatch 2" Ultimate Battle Pass with new purchases of GeForce RTX 40-series graphics cards, namely the RTX 4090, RTX 4080, RTX 4070 Ti, and the newly launched RTX 4070. The bundle covers eligible graphics cards purchased between April 13 2023 and May 8 2023; with the key redemption period ending on June 8 2023. The offer is only available in select regions, and through participating retailers.

INNO3D is proud to present the GeForce RTX 4070, the latest NVIDIA GPU with its ground-breaking Ada architecture. This super high-performance GPU is equipped with the award-winning iCHILL X3 cooler, providing a great balance of both performance and cooling. For those with smaller form factor builds, the INNO3D X3 OC and TWIN X2/OC dual slot, now with White Edition design are the perfect solutions. Not only does this next-generation graphics card deliver superior performance, but it's also aesthetically pleasing with its modern design. Experience lag-free gaming and smooth visuals with the INNO3D GeForce RTX 4070.

The GeForce RTX 4070 GPU includes all the advancements of the NVIDIA Ada Lovelace architecture, including the new standards in gaming such as DLSS 3 neural rendering and real-time ray tracing technologies. Starting at $599, the GeForce RTX 4070 runs most modern games at over 100 frames per second at 1440p resolution.

As the leading graphics card manufacturer, Palit Microsystems Ltd. is proud to announce the GeForce RTX 4070 Series. The GeForce RTX 4070 GPU includes all the advancements of the NVIDIA Ada Lovelace architecture, including the new standards in gaming such as DLSS 3 neural rendering and real-time ray tracing technologies. Starting at $599, the GeForce RTX 4070 runs most modern games at over 100 frames per second at 1440p resolution.

From the triple-fan GamingPro in industrial design with ARGB, the performance-focused JetStream in black finish, to the classic Dual-fan model, Palit offers diverse lineups to meet the need of different consumers.

GIGABYTE TECHNOLOGY Co. Ltd, a leading manufacturer of premium gaming hardware, today launched the GeForce RTX 4070 series graphics cards powered by NVIDIA ADA Lovelace architecture. With GIGABYTE WINDFORCE thermal solutions, GIGABYTE provides five models of graphics card for GeForce RTX 4070 to meet the different needs of various gamers - AORUS GeForce RTX 4070 MASTER 12G, GeForce RTX 4070 AERO OC 12G, GeForce RTX 4070 GAMING OC 12G, GeForce RTX 4070 EAGLE OC 12G and GeForce RTX 4070 WINDFORCE OC 12G graphics cards. Each model of graphic cards is perfectly tuned with powerful performance and excellent heat dissipation, all to provide gamers with more diverse choices for their usage requirement and scenarios.

The GeForce RTX 4070 GPU includes all the advancements of the NVIDIA Ada Lovelace architecture, including the new standards in gaming such as DLSS 3 neural rendering and real-time ray tracing technologies. Starting at $599, the GeForce RTX 4070 runs most modern games at over 100 frames per second at 1440p resolution.

As a leading brand in True Gaming hardware, MSI is proud to announce the new line of graphics cards powered by the NVIDIA GeForce RTX 4070 graphics processor. A line of iconic GAMING TRIO and VENTUS series keep with the latest in graphics technology, advanced circuit board, and cutting-edge cooling design. These cards are crafted to deliver optimal performance and better efficiency while keeping low temperatures and staying virtually silent.

The GeForce RTX 4070 GPU includes all the advancements of the NVIDIA Ada Lovelace architecture, including the new standards in gaming such as DLSS 3 neural rendering and real-time ray tracing technologies. Starting at $599, the GeForce RTX 4070 runs most modern games at over 100 frames per second at 1440p resolution.

NVIDIA today announced the GeForce RTX 4070 "Ada" graphics card, with a starting price of USD $600, with availability slated for tomorrow, April 13. The GeForce RTX 4070 is a performance-segment graphics card based on the same "AD104" silicon as the RTX 4070 Ti, but heavily cut down—it features 5,888 CUDA cores, 46 RT cores, 184 Tensor cores, 64 ROPs, and 184 TMUs. The memory subsystem is unchanged from the RTX 4070 Ti, with 12 GB of 21 Gbps GDDR6X memory across a 192-bit memory interface.

The GeForce RTX 4070 targets maxed-out AAA gaming at 1440p, and high refresh-rate e-sports gaming. You get all of the features introduced with "Ada," including dual video encoding hardware accelerators, Optical Flow Accelerator, and DLSS 3 Frame Generation. The card has a typical board power of 200 W, and the company allowed board partners to use 8-pin PCIe power connectors instead of 16-pin 12VHPWR.Our launch day review coverage of the RTX 4070 (as on April 12) includes: NVIDIA GeForce RTX 4070 Founders Edition | PNY GeForce RTX 4070 | MSI GeForce RTX 4070 Ventus 3X | ASUS GeForce RTX 4070 DUAL | Gainward GeForce RTX 4070 Ghost

In a blog post, AMD has pulled the VRAM card against NVIDIA, telling potential graphics card buyers that they should consider AMD over NVIDIA, because current and future games will require more VRAM, especially at higher resolution. There's no secret that there has been something of a consensus from at least some of the PC gaming crowd that NVIDIA is being too stingy when it comes to VRAM on its graphics cards and AMD is clearly trying to cash in on that sentiment with its latest blog post. AMD is showing the VRAM usage in games such as Resident Evil 4—with and without ray tracing at that—The Last of US Part I and Hogwarts Legacy, all games that use over 11 GB of VRAM or more.

AMD does have a point here, but as the company has as yet to launch anything below the Radeon RX 7900 XT in the 7000-series, AMD is mostly comparing its 6000-series of cards with NVIDIA's 3000-series of cards, most of which are getting hard to purchase and potentially less interesting for those looking to upgrade their system. That said, AMD also compares its two 7000-series cards to the NVIDIA RTX 4070 Ti and the RTX 4080, claiming up to a 27 percent lead over NVIDIA in performance. Based on TPU's own tests of some of these games, albeit most likely using different test scenarios, the figures provided by AMD don't seem to reflect real world performance. It's also surprising to see AMD claims its RX 7900 XTX beats NVIDIA's RTX 4080 in ray tracing performance in Resident Evil 4 by 23 percent, where our own tests shows NVIDIA in front by a small margin. Make what you want of this, but one thing is fairly certain and that is that future games will require more VRAM, but most likely the need for a powerful GPU isn't going to go away.

CD PROJEKT RED's Cyberpunk 2077 is already one of the most technologically advanced games available, using several ray tracing techniques to render its neon-illuminated environments and vast Night City visuals at incredible levels of detail. Now, a new Cyberpunk 2077 update has hit the streets, featuring the technology preview of the Ray Tracing: Overdrive Mode, which enhances the game's already-amazing visuals with full ray tracing, otherwise known as path tracing.

Full ray tracing accurately simulates light throughout an entire scene. It is used by visual effects artists to create film and TV graphics that are indistinguishable from reality, but until the arrival of GeForce RTX GPUs with RT Cores, and the AI-powered acceleration of NVIDIA DLSS, real-time video game full ray tracing was impossible because it's extremely GPU intensive. Previous techniques separately addressed ray-traced shadows, reflections and global illumination for a small number of light sources. Full ray tracing models the properties of light from a virtually unlimited number of emissive sources, delivering physically correct shadows, reflections and global illumination on all objects. The technology preview for Cyberpunk 2077's Ray Tracing: Overdrive Mode is a sneak peek into the future of full ray tracing, and we are working with CD PROJEKT RED on further full ray tracing enhancements, bug fixes, and performance optimizations.

Just a few days before the official launch scheduled for April 13th, the first official performance figures for the RTX 4070 have found their way online. As expected, NVIDIA is showing the performance with DLSS 3 and Frame Generation, comparing it to three graphics cards in the RTX 30 series, the RTX 3080, the RTX 3070 Ti, and the RTX 3070.

According to NVIDIA, the GeForce RTX 4070 is targeting 1440p performance at above 100 FPS, with ray tracing and DLSS 3 enabled, of course. NVIDIA officially did not reveal any performance numbers without DLSS 3, but earlier rumors puts the RTX 4070 at around the same performance as the RTX 3080. With DLSS 3 and according to NVIDIA, the RTX 4070 is 1.4x, 1.7x, and 1.8x times faster, compared to the aforementioned RTX 30 series graphics cards.

The NVIDIA GeForce RTX 4070 Founders Edition has been pictured, showing a standard Founders Edition design but which is smaller than the RTX 4080 FE. While the GeForce RTX 4070 Ti did not get a Founders Edition, relying on its add-in-card (AIC) partners to push their own custom designs, the RTX 4070 is a whole different story. This will also put a lot of pressure on NVIDIA AIC partners, as the RTX 4070 FE will be sold at $599.99.

The RTX 4070 will be the third Founders Edition graphics card in the RTX 40 series lineup, and it looks pretty much as it did in earlier leaks. It is a dual-slot, dual-fan graphics card with a V-shaped PCB, and it is smaller than the RTX 4080 FE, making it similar to the RTX 3070 FE. NVIDIA is equipping it with a single, center-placed, 16-pin PCIe 12VHPWR connector, although custom versions will be coming with both standard 8-pin or 16-pin power connectors. It has one HDMI 2.1 and three DisplayPort 1.4 display outputs. Original renders came from Videocardz, after which David Giannis shared a bit more pictures, showing the front and the power connector. As rumored earlier, the NVIDIA GeForce RTX 4070 is still scheduled to launch on April 13th, priced at $599.99.

Based on a leak courtesy of @momomo_us on Twitter, we now know that Gigabyte will be launching at least four different NVIDIA GeForce RTX 4070 based SKUs next week. Although the leaker only posted a single image of all four cards seen from the edge, it still gives us an idea of what to expect. The leaker also confirmed a rumour, that there will be two different types of GeForce RTX 4070 cards, namely those with a single 8-pin power connector and those with the 16-pin 12VHPWR PCIe 5.0 connector.

Gigabyte's four SKUs start with the Eagle and Windforce as the more budget friendly options, with the Eagle being the one we'd expect that will sell for the rumoured US$599.99 MSRP. Both of these cards obviously have the 8-pin power connector and seemingly a more basic heatsink compared to the other two cards. The higher-end models include the Gaming and Aero cards, both with 16-pin power connectors and a beefier heatsink with more heatpipes. It's unclear if we'll see a higher-end Aorus branded SKU or not at this point in time, but Gigabyte might forgo it to try to avoid making an overly expensive card that won't sell, considering that the 4070 is still largely an upper mid-range card.