NVIDIA is using artificial intelligence to design and develop parts of its chip designs, as we have seen in the past, making optimization much more efficient. However, today we have a new rumor that NVIDIA will use AI to optimize its driver performance to reach grounds that the human workforce can not. According to CapFrameX, NVIDIA is allegedly preparing special drivers with optimizations done by AI algorithms. As the source claims, the average improvement will yield a 10% performance increase with up to 30% in best-case scenarios. Presumably, AI can do optimization on two fronts: shader compiles / game optimization side or for power management, which includes clocks, voltages, and boost frequency curves.

It still needs to be made clear which aspect will company's AI optimize and work on; however, it can be a combination of two, given the expected drastic improvement in performance. Special tuning of code for more efficient execution and a better power/frequency curve will bring the efficiency level one notch above current releases. We have already seen AI solve these problems last year with the PrefixML model that compacted circuit design by 25%. We need to find out which cards NVIDIA plans to target, and we can only assume that the latest-generation GeForce RTX 40 series will be the goal if the project is made public in Q1 of this year.

ASUS today announced the exciting 2023 version of the 16-inch Zenbook Pro 16X OLED (UX7602BZ) creator laptop, featuring a unique Intel processor and a brand-new ASUS Supernova system-on-module (SoM) Design. Developed in partnership with leading technology companies, this new laptop is the most powerful version ever released.

The breakthrough, ultra-compact ASUS Supernova SoM Design enables ultra-powerful performance from the 13th Gen Intel Core i9-13905H processor, NVIDIA GeForce RTX 4080 Laptop GPU with NVIDIA Studio drivers, and support for LPDDR5X DRAM that offers 7500 MHz memory frequency speeds, which is much higher than the previous LPDDR5. The new 2023 Zenbook Pro 16X OLED will noticeably improve video-editing performance and 3D rendering capacity—drastically shortening processing times for creative workflows.

Razer, the leading global lifestyle brand for gamers, ushers in its showcase at CES 2023 with all-new, innovative technologies for attendees to get exclusive first looks. Among groundbreaking concepts and product announcements, CES 2023 is the first opportunity for gamers and tech enthusiasts to get hands-on with the upcoming Razer Edge, the ultimate Android handheld gaming device.

Razer Edge and Razer Edge 5G - Exclusive Hands-On and Release Date revealed at CES
Developed with a 6.8" AMOLED display and 2400×1080 FHD+ resolution that boasts a 144 Hz refresh rate, the Razer Edge is ideal for an always-connected mobile gaming experience. The handheld is the first device powered and developed exclusively for the latest Snapdragon G3x Gen 1 Gaming Platform, and is purpose-built with active cooling for long gaming sessions playing top AAA titles and native games on the go without having to compromise performance. The Razer Edge will release in two versions in the US on January 26: Razer Edge (Wi-Fi) exclusively at Razer.com and RazerStore locations across the US for $399.99, and the Razer Edge 5G exclusively at Verizon.com and Verizon store locations. More details for Razer Edge 5G pricing are available through Verizon here.

ASUS today announced the all-new TUF Gaming A16 Advantage Edition, an all-AMD gaming laptop with a redesigned chassis and an incredibly immersive 16-inch display. The TUF Gaming A15, A17, F15 and F17 laptops also make a triumphant return, sporting the latest silicon from AMD, Intel, and NVIDIA to power players into the next generation of gaming performance.

TUF A16 Advantage Edition announced
Built for serious gaming with subtle styling, the TUF Gaming A16 Advantage Edition is a sleek gaming laptop built to demolish the competition. Powered completely by AMD, the TUF Gaming A16 features up to an AMD Ryzen 9 Zen 4 processor and AMD Radeon RDNA 3 mobile graphics. "AMD and ASUS have partnered to deliver our latest 'Zen 4' and RDNA 3 technologies into the most innovative form factors," said Jason Banta, CVP and GM OEM PC. "The TUF Gaming A16 Advantage Edition delivers blistering gaming performance and outstanding power efficiency in a sleek portable chassis."

The newest 2023 Lenovo Legion lineup of battle-ready PCs, monitors, and accessories are unveiled today, setting a new standard in PC gaming for 2023 that gives gamers the edge they need to top the leaderboards. Lenovo is harnessing the pure power of PC gaming with its new lineup for CES 2023, unlocking the freedom to dominate the battlefield with AI-tuned performance that lets gamers crush both framerates and the competition. Brand new for 2023 is the new Lenovo LA AI chip, the world's first dedicated AI chip on a gaming laptop, installed on the new Lenovo Legion Pro 7 and 7i (16", 8) laptops and the Lenovo Legion Pro 5 and 5i (16", 8) laptops.

Lenovo AI Engine+, powered by the Lenovo LA AI chip, deploys a software machine learning algorithm to optimally tune system performance. The chip uses software machine learning, deployed through Lenovo Vantage, to help monitor in-game FPS and dynamically adjust for the highest performance output. Offering up to 15% higher TDP, this chip and machine learning software combo allows Legion Pro Series laptops to deliver higher performance compared to previous generations. Lenovo Legion Pro 7i and Lenovo Legion Pro 5 and 5i laptops also come with Tobii Horizon, providing gearless head tracking that gives players an extra level of immersion when playing their favorite games, as well as Tobii Aware.

Today at CES 2023, HP Inc is announcing new products and solutions designed to recharge hybrid experiences so people can thrive in today's digital world. "Hybrid provides us with greater flexibility and freedom in our personal lives, but brings its own set of challenges for people to stay productive and connected to others," said Alex Cho, President, Personal Systems, HP Inc. "HP is taking the headache out of hybrid by delivering powerful and best-in-class ecosystem experiences and industry-leading innovations - including the new HP Dragonfly Pro portfolio for freelancers, the Poly Voyager Free 60 Series Wireless Earbuds for exceptional audio experiences, and the HP E-Series monitors to help take productivity to the next level - while ensuring we continue to advance our world's most sustainable PC portfolio."4

Powering Freelancers with HP Dragonfly Pro
The freelancer community continues to grow exponentially, and by 2027 freelancers will make up more than 50% of the total U.S. workforce. That's why HP is bringing the power of its award-winning Dragonfly brand to freelancers wanting elevated experiences in their hybrid lives. This group of consumers wants technology with the power they need for multitasking and heavy workloads, coupled with built-in support and services for peace of mind.

Acer today debuts the first models in its new Acer Swift Go line, adding to the award-winning Swift family of notebooks designed for today's mobile professionals, creators, and students. In addition, the new Acer Swift X 14 and Acer Swift 14 were launched with new modern designs, the latest performance technologies, and all the tools to help users stay productive and connected on the go. The Swift Go, Swift X 14 and Swift 14 models highlight new ultraportable designs that are incredibly sleek and stylish. Incorporating well-considered features such as angular edges and structural lines result in a more refined look for these notebooks, appealing to highly mobile customers seeking a more confident look and feel.

The Acer Swift laptop line has also been a recipient of numerous accolades in recent years, with the Swift Edge being named a CES 2023 Innovation Awards honoree. "Our new Swift laptops kick off 2023 with all-new designs that are elevated, modern, and offer a striking visual appeal," said James Lin, General Manager, Notebooks, IT Products Business, Acer. "The new Swift laptops do not only look good but house an impressive array of the latest technologies and features including OLED and high-resolution displays, long-lasting batteries and new 13th Gen Intel Coreprocessors that deliver first-class performance."

ASUS Republic of Gamers (ROG) today announced a wide range of exclusive performance-focused products during the For Those Who Dare: Maxed Out virtual launch event for CES 2023. During the event, ROG showcased multiple product premieres, including impressively fast and stunning displays, powerhouse laptops with latest-gen processors and graphics, faster-than-ever routers, and a wide variety of peripherals to complete the most maxed-out gaming setups. This wide array of innovations includes the ROG Swift Pro PG248QP and ROG Swift OLED PG27AQDM gaming displays; ROG Azoth gaming keyboard; ROG Raikiri Pro PC controller; ROG Destrier Ergo gaming chair; ROG G22CH gaming desktop; and much more.

This year more than ever, ROG is evolving its gaming lineup to drive performance beyond limits. New additions presented during the event include Strix Scar and Strix G series gaming laptops, in 16-, 17-, and 18-inch versions. These gaming powerhouses host up to AMD Ryzen 9 Zen 4 and 13th Gen Intel Core processors, liberating more power than ever before for maxed-out performance, and NVIDIA GeForce RTX 40 Series Laptop GPUs, working in concert with a MUX Switch and NVIDIA Advanced Optimus to deliver never-before-seen performance on a laptop.

ZOTAC Technology Limited, a global manufacturer of innovation, announces the latest in the next-generation ZOTAC GAMING graphics card line-up built on the powerful NVIDIA Ada Lovelace architecture. The GeForce RTX 4070 Ti Series graphics cards are beyond fast, giving gamers and creators new found levels of performance in gaming, streaming, rendering, video encoding and decoding, neural rendering, and many more leading platform capabilities. These GPUs push state-of-the-art graphics into the future with technologies including 3rd generation ray tracing cores and 4th generation tensor cores powering DLSS 3 technology that are gateways to the most immersive gaming experiences.

Leveraging an all-new aerodynamic inspired design with a bevy of powerful features, the ZOTAC GAMING GeForce RTX 4070 Ti Series carry over many key innovations introduced in the 4090 series that push the limit in gaming performance, cooling efficiency, noise levels and durability. The ZOTAC GAMING GeForce RTX 4070 Ti features 12 GB GDDR6X GPU memory and will come in 4 models - AMP Extreme AIRO, the debut of the all-new AMP AIRO, Trinity OC, and Trinity.

Alienware and Dell today reveal six new gaming laptops including: Alienware m18 and m16, Alienware x16 and x14, and Dell G16 and G15. And these aren't small updates either - the roster debuts updated form factors and materials, best-in-class performance upgrades, design and comfort enhancements, as well as an overhauled Alienware Command Center.

As what defines preeminent gaming experiences constantly evolves, Alienware and Dell continue to set itself apart with meaningful high-impact innovation that meets the changing needs of gamers. Whether you're a competitive or hobby gamer, if freedom without compromise is what you value most, look no further than our intrepid new fleet of high-performance laptops.

LG Electronics (LG) is introducing an expanded LG gram lineup, which offers more diversity than ever thanks to the arrival of the exciting, new gram Ultraslim and gram Style, at CES 2023. LG gram continues to provide both power and portability, packing premium specs into sleek, ultra-lightweight form factors delivering take-anywhere convenience and exceptional user experiences.

LG gram Ultraslim
Headlining the LG gram showcase at CES 2023 is the brand-new LG gram Ultraslim (model 15Z90RT), the thinnest gram model yet. A laptop designed for users seeking supreme portability, the Ultraslim has an ultra-light weight of just 998 grams and a depth (when closed) of only 10.99 millimeters; around the same thickness of a smartphone or notepad. Even though it is the most svelte gram in the 2023 lineup, the 15Z90RT still supplies impressive image quality and processing power, packing a 15.6-inch OLED display with Anti-glare Low Reflection (AGLR) coating and Intel 's 13th Gen Raptor Lake chip with Performance Cores (P-Cores). Further enhancing the excellent portability of the new model is the inclusion of an ultra-compact adapter.

GIGABYTE TECHNOLOGY Co. Ltd, the world's top leading PC brand, proudly presents gaming laptops powered by 13th Gen Intel HX and H Core Processors and the latest NVIDIA GeForce RTX 40 Series Laptop GPUs at CES 2023. NVIDIA GeForce RTX 40 Series Laptop GPUs power the world's fastest laptops for gamers and creators. Built with the ultra-efficient NVIDIA Ada Lovelace architecture, the RTX 40 Series GPUs bring a quantum leap in performance with AI-powered DLSS 3 and enable lifelike virtual worlds with full ray tracing. Plus, the Max-Q suite of technologies optimizes system performance, power, battery life, and acoustics for peak efficiency. While peaking performances, the laptops' neat contours also come with varied features to satisfy diversified gaming and entertainment needs.

Among them, the AORUS professional gaming series products, AORUS 17X and AORUS 15X are both equipped with top-notch hardware specifications, possessing powerful computing performances that allow players to pursue extreme speed. While AORUS 17 and AORUS 15 are the best portable choices with superior performance for players seeking entertainment and casual gaming, AORUS 16 is applied with a brand-new laptop design that offers comprehensive entertainment. And for the latest AORUS 17H gaming laptop, the top performance, lightweight, and thin size are all combined. All laptop models are being announced at CES 2023, unveiling the unprecedented masterpieces that all gamers have eagerly anticipated.

NVIDIA today kicks off the 2023 International CES with a special event for the PC community, particularly gamers. As part of the CES 2023 GeForce Beyond presentation, NVIDIA is expected to introduce additions to the desktop GeForce RTX 40-series "Ada" series, such as the RTX 4070 Ti, and also debut the RTX 40-series Laptop GPU series, powering the next-generation of gaming notebooks through this year.16:01 UTC: The show is about to begin, with Jeff Fisher taking centerstage.

16:02 UTC: 20 million NVIDIA GeForce GPUs sold in 2022.

With less than a week to go until the official launch of the GeForce RTX 4070 Ti, NVIDIA France has gone and spoiled things by revealing the official specs of the upcoming GPU. The French division of NVIDIA appears to have posted the full product page, but it has since then been pulled. That didn't prevent Twitter leaker @momomo_us from snapping a couple of screenshots, including that of the official performance numbers from NVIDIA.

There aren't any real surprises here though, as we already knew the CUDA core count and the memory size, courtesy of the RTX 4070 Ti having been the RTX 4080 12 GB, until NVIDIA changed its mind. It's interesting to see that NVIDIA compares the RTX 4070 Ti to the RTX 3080 12 GB in the three official benchmarks, as it makes the RTX 4070 Ti look a lot better than it is in reality, at least based on the rumoured MSRP of US$800-900. One of the three benchmarks is Cyberpunk 2077 using Raytracingl, where NVIDIA suggests the RTX 4070 Ti is around 3.5 times faster than the RTX 3080, but it's worth reading the fine print. We'll know next week how the RTX 4070 Ti actually performs, as well as where the official pricing and actual retail pricing ends up.

MSI, the leading brand of gaming products, is launching the MEG Trident X2 with the latest 13th-Gen Intel processor and NVIDIA GeForce RTX 40 Series graphics card. This launch focuses on "Play Unbound". This gaming desktop is equipped with the Intel Core i9 processor, enjoying a 41% of performance increase compared with the previous generation. With RTX 40 Series equipped with the latest Fourth-Gen Tensor Cores, Third-Gen RT Cores, and New Streaming Multiprocessors, the frame rate performance of games has been greatly improved as well. Gamers can play at 100 frames under 4K image quality and with special effects turned on. Designed to completely liberate the next-generation performance, MSI's exclusive HMI (Human Machine Interface) has also ushered in a major upgrade. In addition to the original intuitive operation controls, a 4.5-inch touchscreen and G.I. function are now added.

This MEG Trident X2 is not only equipped with the top-of-the-line i9-13900K processor and RTX 4090 graphics card but also comes with MSI's exclusive Silent Storm Cooling 3 heat dissipation technology, which can effectively reduce the heat generated by components. The Air Baffle design can effectively collect the surrounding cold air and prevent the excess heat inside the chassis from flowing back to the graphics card. It is supplemented by the motherboard's upside-down design so that the graphics card is placed on the top to be cooled by the cold air first.

GIGABYTE, the world's leading computer brand, is known for its stylish and high-performing motherboards, graphics cards, gaming monitors, and more. The award-winning products are praised by worldwide consumers for their class-leading build quality and performance. What makes GIGABYTE products even more impressive is their friendly designs based on a thorough understanding of user needs and expectations. These ingenious designs are primed to make the products easier to assemble and upgrade for a much-enhanced user experience.

GIGABYTE's Intel-based Z790 series and AMD AM5-based X670, B650 gaming motherboards are equipped with tech that makes PC building and upgrades as easy as possible. The DIY-friendly PCIe EZ-Latch design allows users to easily detach the graphics card from the PCIe slot with a quick-release mechanism; the M.2 EZ-Latch makes installing M.2 SSDs effortless thanks to the screwless design. These latest-gen motherboards also support Intel XMP and AMD EXPO overclocking memory modules for maximum compatibility, and GIGABYTE BIOS comes packaged with pre-installed profiles to help users get greater performance with ease.

ASUS Republic of Gamers (ROG) today announced the Strix GeForce RTX 4090 and 4080 White Edition graphics cards, available for enthusiast gamers and DIY builders everywhere. The cutting-edge NVIDIA GeForce RTX 40 Series has taken performance to a whole new level while offering heaps of VRAM, more CUDA cores and an overbuilt cooling system that stays nearly silent even at full load. Now, ASUS is pleased to announce four new versions with eye-catching all-white finishes.

DIY PC building is all about personal taste when selecting components, and the new ROG Strix GeForce RTX 4090 White Edition and ROG Strix GeForce RTX 4090 OC White Edition give discerning builders the option to brighten up a build or color-coordinate with other ROG peripherals, such as the ROG Strix Scope NX TKL Moonlight White. Boasting 16,384 CUDA cores and 24 GB of GDDR6X VRAM, these cards are welcome in simulation rigs, high-end streaming PCs and professional production machines alike.

The Core product line takes shape with the new coolers in the usual high quality, excellent performance and functional design language. The heart of the copper cooler is an assembly of connector terminal and cooler, which is milled from one piece of copper. The fine workmanship combined with the hard and resistant chrome plating of the entire copper cooler meet the highest quality standards. The brass G1/4" threads integrated on both sides, also chrome-plated, stand out visually striking from the terminal and are one of the key points of the new design language that will be present in all products of the Core series.

The aluminium backplate matched to the design together with the terminal forms a single unit. It convinces with clear and homogeneous optics on the back of the cooler. The individually controllable lighting consists of digitally addressable RGB LEDs and enables the even and colorful illumination of the entire cooler.

VideoCardz has obtained images and specifications of PNY's two upcoming GeForce RTX 4070 Ti models. According to the latest leak, these GPUs are equipped with 7680 CUDA cores and 12 GB of GDDR6X memory. This configuration resembles the canceled GeForce RTX 4080 12 GB edition card, which confirms that NVIDIA will rebrand it under the RTX 4070 Ti naming scheme. PNY has prepared GeForce RTX 4070 Ti XLR8 VERTO and VERTO GPUs, with the difference in cooler design and applied factory overclocking. The XLR8 version bears the same cooler as the RTX 4080 XRL8 card, adapted for the RTX 4070 Ti GPU SKU. This design should naturally offer greater overclocking performance than the regular VERTO SKU.

The render below looks like the 16-pin 12VHPWR power connector remains on these cards and that PNY has not swapped it for another solution. We expect to hear more about these cards on January 5th, when NVIDIA plans to launch.

According to the well-known hardware leaker @momomo_us, HP is preparing the launch of its next-generation Omen 17 gaming laptops. And with a new generation of chips coming to consumers, HP accidentally made some information about laptop SKUs public. Four models are listed, and they represent a combination of Intel's 13th-generation Raptor Lake mobile processors with NVIDIA's Ada Lovelace RTX 40 series graphics cards for the mobile/laptop sector. The four SKUs are: CM2007NQ/CM2005NQ with Core i7-13700HX & RTX 4060 8 GB; CM2001NQ with Core i7-13700HX & RTX 4070 8 GB; CK2007NQ/CK2004NQ with Core i7-13700HX & RTX 4080 12 GB; CK2001NQ with Core i7-13700HX & RTX 4090 16 GB.

The most exciting find here is the appearance of the xx90 series in the mobile/laptop form factor, which has not been the case before. The GeForce RTX 4090 laptop edition is supposedly equipped with 16 GB of VRAM, and the GPU SKU should be a cut-down version of AD102 GPU adjusted for power and clock constraints so it can run within a reasonable TDP. With NVIDIA seemingly giving its clients an RTX 4090 SKU option, we have to wait and see what the CUDA core counts are and how clocks scale in a more restricted laptop environment.

NVIDIA GeForce RTX 4080 graphics card has been out since mid-November and is a great performer in many resolutions and titles. However, with NVIDIA setting its price tag at $1200, it is an expensive product to afford and represents a considerable price jump compared to older xx80 GPU generations. According to MyDrivers, NVIDIA could lower the price starting in mid-December, to better suit the needs of consumers and have a competitive product. With AMD's RDNA3-based graphics cards releasing in the following days, the Radeon RX 7900 XTX costing $999 is a direct competitor to GeForce RTX 4080. If NVIDIA plans to cut the massive MSRP of the RTX 4080, then we expect it to be in the range of Radeon RX 7900 XTX to create better market competition.

Of course, this is only wishful thinking and a rumor that MyDrivers has reported, so we have to wait until the middle of this month to find out if NVIDIA announces the alleged price cut.

ASUS today announced new versions of the TUF Gaming GeForce RTX 3060 Ti and the Dual GeForce RTX 3060 Ti graphics cards that now feature GDDR6X memory for greater performance. The NVIDIA GeForce RTX 3060 Ti has been an excellent sweet spot between price and performance for the past generation of graphics cards, and it has now been improved. The GDDR6X memory further boosts the capabilities of the 3060 Ti and expands the options available to the discerning PC DIY builder. ASUS is also updating the GeForce RTX 3060 with a new model featuring 8 GB of GDDR6 VRAM to add even more possibilities for upgrading and assembling.

The ASUS TUF Gaming GeForce RTX 3060 Ti 8 GB GDDR6X features the same triple Axial Tech fan design, solid aluminium backplate, and 2.7-slot form factor as its predecessor, as well as support for NVIDIA G-SYNC and GPU Tweak III. Supplementing that rock-solid foundation is the introduction of GDDR6X ultra-high-speed and error-correcting VRAM, setting up the GPU to deliver more frames per second than the previous iteration. A factory-overclocked version is also available, tuned in-house to make sure users get the absolute best performance right out of the box.

The Razer Blade 14, the world's most powerful 14" gaming laptop, is now available in a fresh new Mercury edition finish. This colorway combines the Mercury anodized aluminium chassis with a matte black keyboard for a truly striking aesthetic package. This new colorway is exclusive to two Blade 14 GPU configurations: the NVIDIA GeForce RTX 3060 and the NVIDIA GeForce RTX 3070 Ti. The addition of Mercury to the Blade 14 line marks the first time any Razer Blade is available in three different colorways simultaneously (Mercury, Quartz, and Black).

Along with the colorway release, a software update is now available for 2022 models of the Blade 14, upgrading the two Type-C USB-3.2 Gen 2 ports to USB4 and bringing support for Microsoft Pluton. USB4 expands peripheral compatibility, increasing device connectivity options and enabling multi-monitor deployments, support for Thunderbolt peripherals including Razer's Thunderbolt dock and Core X external graphics enclosures, and more. Microsoft Pluton's chip-to-cloud security technology protects users with an array of hardware-based security capabilities and services. New and existing 2022 Blade 14 owners should contact Razer Support to download this update.

The world's leading computer brand, GIGABYTE, today officially announced the GeForce RTX 4080 series graphics cards will hit the market on November 16th. Built on NVIDIA's latest Ada Lovelace architecture, these new-gen graphics cards come with ultra-powerful performance and advanced cooling solutions that enthusiast gamers and creators seek. GIGABYTE offers a total of seven models to meet various demands, including the liquid-cooled AORUS XTREME WATERFORCE and the air-cooled AORUS MASTER, GAMING OC, AERO OC, and EAGLE OC.

Primed for extremely cool and quiet operations, the AORUS XTREME WATERFORCE graphics cards come in two variants - the open-loop model with a pre-installed water block and the closed-loop model featuring an all-in-one cooler. Both excel in delivering the ultimate gaming performance while keeping the temperature well in check with their optimized water channel and thermal designs, making them ideal for hardcore gamers or PC DIY enthusiasts looking to take their custom builds to the next level.

ASUS, a global technology leader renowned for continuously reimagining today's technologies for tomorrow, today announced ExpertBook B6 Flip (B6602F)—the first Expert-series flippable mobile workstation.

This high-performance mobile workstation with its versatile 360° hinge is designed specifically to help architecture, engineering and construction (AEC) companies running industry-leading software solutions like 3ds Max, MicroStation, and Vectorworks. With immense power packed in a slim and flippable form, ExpertBook B6 Flip handles complex workloads seamlessly across AEC disciplines. It helps users bring design concepts to life through BIM software like ArchiCAD, effortlessly transition from 2D sketches to 3D modelling and printing via tools like Creo and Solidworks, and handle data-intensive applications for deeper insights and better decision-making—delivering the edge that AEC companies need in today's competitive market.